What Optoprenuers can Learn from the Patriots.

We are witnessing greatness whether you like the Patriots or not. We are experiencing a historic dynasty that has spanned over two decades.  Appreciate it, because we may not see it for a long time or ever again. Optopreneurs can learn a lot from the New England Patriots. It doesn’t matter if you are the person that answers the phone or the owner of the optometric practice, you have to work for it to be an accomplished success business. It’s the same as a football team. The Patriots arguably have the best quarterback but if the offensive line did not perform at a certain level or the receivers don’t catch the ball, then it doesn’t matter. If the coach is concerned about scoring points and neglects the defense then there is no way to win a championship. All people within the organization are important. It doesn’t matter if you are the President of the company with the best business strategy, if the people under your leadership don’t believe in it or understand it, then they will not be able to effectively execute that plan.

The Patriot Way is a System that Optopreneurs can simulate for their own business growth and success. Here are 3 proven ways:

1. Teamwork Philosophy (#DoYourJob)
It is not about the name on the back of the jersey but the name on front and working together to get the win. It is not about individual stats. Each player has a versatile role on the team and is held accountable for mistakes on the field and not preparing for the game at the highest standard. Each opponent is to be viewed as top priority no matter what their record might be. There are development programs to help evolve players and help them grow. The Patriots are really good at finding raw talent that others over look and developing them to a championship caliber.

Optopreneurs Take Home Message
Optopreneurs must wear multiple hats to be successful in their business. The success of that business is only as good as the employees that you have. You need to have that vision to direction that you want to take your career and business but you can’t get there alone. You need to develop a diverse team that has the ability to be trained and developed to be better.

2. Always a Room for Improvement (#NotDone) 
We always will hear at the press conferences after a win or lose that there is a room for improvement and adjustment. The Patriots Leadership team does not focus on past successes but will focus on the present situation and understanding adaptability and hard work will continue to create a better team.

Optopreneurs Take Home Message
Having a policy of open communication is very important to ask for feedback on what others in the office or organization like or dislike. Asking all team members for input no matter what level, will help provide insights for individuals and organizations growth. You are only as good as the people on your team. You give credit where credit is due.
Even if the office is doing very well, the philosophy should be we could always do better and it starts from the OD business owner being open to feedback on efficiency, patient communication or overall practice management. Different perspectives help grow businesses and will prepare them to better handle competition when the industry changes.

3. Resiliency and Urgency is a Mindset ( #AbovetheNoise, #Lets Go!)
Since 2001, the Patriots have always continued to reinvent themselves. Having a game plan and executing it is critical to the game, but what if that plan is not working do you continue to keep that strategy if you are behind? Resiliency is a mental part of the game. Being able to bounce back during a stressful situation separates the Patriots from others in the league. Resiliency has won key games for the Patriots whether it be fourth quarter comeback or winning a Super Bowl in overtime.
Urgency to get better at a personal level and evolve the team whether it be through trades, restructing contracts with players to be able to bring other leaders into the organization that will improve the “long term game”.

Optopreneurs Take Home Message
The importance of business resiliency and urgency is a mindset that starts with you! Being confident in your business strategy and being able to adjust it as each quarter comes to a close is vital to your business success. Tracking your numbers and understanding the business metrics of a practice and how you compare to the national average or have an idea of your local competitors can help you adapt to inhibiting factors that reduce your business success.
Not waiting too long to make an adjustment is a sense of urgency for a business. Being the first office in the area to introduce the latest technology or services to the community is a way to innovate your office and stay ahead of the curve. Reframing from a failing business strategy and understanding the end goal will lead your business into the “Optometry Super Bowl”. Don’t let outside “noise” of what could happen in the future of optometry deter your road to success. As Bill Belichick would say “We are on to next week’s game”. Don’t let failure be the focus; focus on the next strategy with a sense of urgency. The strategy development should be done as of yesterday to separate your office from others. It is a level of high commitment and selfless leadership. You will have to make sacrifices as the leader of that office to guarantee being the “feared” office in the area among your competitors. Are you ready for the challenge?

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