Millennials will be the generation that will choose corporate optometry as their first career option. It is the most diverse generation with the greatest passion to continuously learn, improve and work towards a better tomorrow. The mindset and perspective of today’s young generation are far different than what has been prevalent traditionally in optometry.
So, what is it that the millennials expect from a job and workplace in corporate optometry?
Whether you are looking to hire young ODs for your optometry business or searching for ways to make your practice more alluring for potential employees, here’s what you need to know. Read on to find out what millennial ODs want in the workplace.
1. They see financial aspects first
Just like the baby boomers, millennials also consider salary and other monetary benefits first when looking for a job.
Needless to say, the overall job package, which includes the salary, health insurance, gratuity income, retirement investment and any other bonuses or remunerations being offered by the company play a very significant role.
So, make sure you offer the right candidates a good plan. Consider it as a long-term investment for your business because when you offer a great package that encourages ODs to work, not only will they put in their best efforts, but your business will grow too.
Corporate Optometry offers great value for employment for Millennial ODs.
2. Where does the path lead?
Millennials are career-oriented and aren’t afraid to change tracks if they see a better path.
When they are looking for a job, it’s important to give the candidate an idea of the future growth and promotions they might expect. Inform them of the opportunities that can arise if they work for you. Millennials are willing to switch jobs more often. Corporate Opticals have various brands and this allows millennial ODs to switch to different brands and models in corporate optometry.
3. Workplace location
As much as a bright horizon is important, another factor that plays a very significant part in what millennial ODs want from the workplace is the location. How far away they will have to travel and the commutation times to and from the workplace is also a deciding factor.Since it is obviously absurd to say that you should find a location that is accessible to all, what you can do is the next best thing possible.Offer the employees a more flexible work schedule.You can change their shift timings so that they are able to avoid traffic jams at typical office hours or schedule appointments for only a few specific days per week. Moreover, if you have franchises or different branches, you can let employees choose the place that is more feasible for them.
Many corporate opticals are in areas that many millennial ODs would want to live in. The ability to work 30 hours as an employee and have full time benefits is very alluring. Part time sublease options that are close to home that generate above average income is another reason that millenials will choose corporate optometry as an ownership option.
4. Company culture
Most millennials love to socialize. So make sure your work environment is professional but cordial and friendly at the same time.
Offer them a place where they can be who they are and young ODs will put forth their best work and efforts. Being part of a ” work family” is very important for millennials. Corporate Opitcals have their own networking events, millennials feel part of something bigger and would be proud to be affiliated if the company culture is pro optometry.