Thinking Outside the Box in Optometry

Who hasn’t heard the phrase, and at least once been told at some point in their life or another to ‘think outside the box.’

And if you are an optometrist, it is highly likely that you complain a lot about how tough your field is, how hard it is to handle the business of vision and eye care, how many patients you have to see, etc.

Whether you are a new OD, or someone who has been practicing eye care for a long time, you are likely to have felt bored or stressed with your work recently.

Read on to find out how you can ease your task and create opportunities for yourself in the field of optometry, and why those glasses belong well beyond their glass box.

What is your box?

Find out what bothers you most about your work. Obviously, no one can be the best at everything. Find inspiration to think creatively.

Self-reflect and evaluate yourself to pinpoint your strengths and weaknesses. And if you need help with that, certain assessment tools can you help you.

Evaluate other health care industries

Evaluate what other health care professionals are doing. We all face the same dilemmas as health care professionals. Understand how dental has dealt with Medicare and dental plans. Learn how other professionals dealt with increase competition, increase costs and changing industries. Use that knowledge to do something differently in optometry.

Redefine your box

Once you are self-aware of what you have and what you lack, take the required steps to help you shine. Flex your brain muscle to think creative ways it usually does not. Some people can have the best ideas in the morning over coffee while others are later at night when the day is done. Figure out when is the best time to tackle your box.  All your ideas don’t have to be the best but writing done many ideas can help lead to the best innovate idea.

If you are an OD and dislike working in on setting, perhaps consider a different setting in optometry? Or if you dislike your current responsibilities but overall like the field nonetheless, perhaps you need to reconsider your role.

In optometry, you can be an employee, an associate OD, a leaseholder, a contractor, or even a franchise holder depending on your goals and preferences.

Ask questions on how you can do things differently to “redefine your box”. Different perspectives can produce different outcomes. The eye care industry is a growing industry seeing the opportunities that others don’t can differentiate yourself from others.

If it’s your business you worry about, perhaps you need to increase your outreach. Ensure proper and appropriate marketing to build a customer base. Find ways to develop trust and loyalty with your patients so that your service speaks for itself.

If you are a new OD and it’s your limited skills that seem to be bothering you, then you should enroll in specialization courses or pursue further studies. Increasing your knowledge is always the best way to widen your horizons and discover not just the world around you, but also your own self.

And if you are an old practitioner, you should still delve deep into learning about the latest trends and technology and treatment methodologies in eye care. This will keep you up to date with the fast changing today’s world.

So, just clear up your mind, and with a bit of practice and the right attitude, you can think outside the box (or look beyond the lenses; whichever works best), to excel your career in optometry.

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