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How to Stand Out from Other Optometrists

The optometry world is changing dramatically, especially with the increase in competitors. It is essential for practitioners to find new and unique ways of growing their practice and setting themselves apart from other providers.

Like any other small business owners, an OD has to be liked and respected by their customers. If you are an independent OD who is looking to give yourself an edge, here are some simple tips to consider for standing out from the crowd:

Use the Power of Technology

This might come as a surprise to you but most patients are impressed and amazed more by the advanced instrumentation that an OD has set up in their exam room more than the OD themselves. They consider all optometrists to have the same level of skill and expertise. Therefore, a good way to differentiate you is by using the power of technology.

Tools like retinal camera allow you to impress the patients, provide them with premium-quality care and give a boost to your revenue at the same time! This kind of technology doesn’t only let you stand out but also allows you to get faster, efficient, and more error-free results.

Communication is the Key

While advertising your practice, always remember, communication is the key. You really want to communicate with your patients and make them understand the work you do. Get the right message across; use pictures to illustrate the value of your practice, be transparent about the hours you are willing to accommodate to your patients. Make sure that your advertisement is catchy enough to grab the attention of a potential customer.

Even the most ideal location won’t do you any good if you fail to get your point across to your prospective patients.

Customer Satisfaction

Have you heard that in the business world a customer is always right? Same goes for your optometry practice. You need to hire staff that is friendly and considerate of the patients. As an optometrist, you should be very easy to talk to. Patients never like to be rushed, especially when the matter is about their eyes. Try to ease the patients into a conversation. Ask them how they are doing and make them feel as comfortable as possible.

The most important thing you can do to satisfy your patients is to listen to them and their needs carefully. Provide them with all the possible, safe options and treatments available to them and answer as many questions of theirs as possible.

Give Suggestions

Give suggestions where required. This practice will not only make your patients feel that you are going the extra mile to provide them the best service but will also be beneficial to your revenue. Moreover, this conversation won’t take up much of your time so it’s a win-win solution!

Use the above tips to grow your practice and stand out from other optometrists in your community!

The Advantages of Owning Your Own Optometric Practice

You have worked for dozens of well-established and dynamic optometry businesses for years now. Though it was good money and you learned a lot, you realize that working under someone and following someone else’s rules is not what you are made for or something you want to keep doing your entire life.

Being hired for a job can be a safer option due to job security but it can also be a pain since you have to work according to the rules set by the top management. You might find that this is stunting your creativity and innovativeness since whatever you propose goes through dozens of hierarchical levels and the answer is often “No”. You have to face  competition with your peers and can be held accountable if the target revenue has not been generated by you.

So what is the best option? Open your own optometry business, and here are a few reasons why:

You are your own boss

Even though you are the one in control here, it does not mean you will not be told what to do. Customers, government officials, and suppliers will often be offering their two cents on how to run your business, but in the end, the decision to consider those suggestions, will be up to you. When you are working for someone, they will be the one telling you what to do and keep a strict scrutiny on you to make sure you get the work done.

You work/life balance is much more even now

Owning a business lets you decide your timings and the amount of work you will take on at one time. You can delegate the pressure now which allows you to be able to give more time to your social life. When employed by someone, you are allowed to leave at a fixed timing, you cannot bring a family member in the office, and you might be bombarded with work at odd hours.

You choose the people you work with

In the company that you were employed, you did not get to pick whom you worked with. It would not matter whether you and your colleagues gelled or not. You just had to work together and build towards the company’s goals. However, when you are the owner of your company you can hire and fire anyone, and even when you get a partner on board you can disassociate with them whenever you feel it is not working out.

You can take risks

When you own a business you can take whatever risk you wish to take, whether they are financial or creative. There is no one to stop you, and if that risk returns a profit, you get to keep them all to yourself.

You get to keep all the profits of your hard work

While you were an employee, even if you brought in revenue that was more than your salary per day, you would still be given the amount that was stated in your contract. However, with your own business, you get to keep the surplus for yourself. This, in turn, motivates you to work harder.

Podcast

Building your Optometric Practice with Instagram

Discover how to use one of the most popular social media platforms to grow your practice in this podcast episode.

Instagram has gained more attention over the past couple of years and continues to add new features all the time to add value to their account holders and account followers.

According to a recent article on Hootsuite’s blog, there are 1 billion Instagram users, 59% of US users are between the ages of 18 and 29 (are any of your patients in that age range…?), 35% of online adults use Instagram, and 72% of users have bought a product they saw on Instagram.

It’s just the beginning.

With a wide variety of ways you can post your content, research your ideal patients so you can give them tremendous value, and optimize your account’s bio to convert more viewers into patients, you’ll want to learn how to maximize this very popular platform.

Do you want to have an optimized, engaging call to action (CTA) so patients know what to do next after visiting your Instagram page? I’ll even give you a trick to use more than one link (as is currently allowed) in the bio section of your profile to increase your offerings and value.

Do you know the best types of content to use for your feed vs. stories vs. IGTV? You’ll learn some great strategies and examples to make the right decisions at the right time.

You’ll also learn about the growing use of Instagram Stories and how they tend to be the first thing your potential patients are looking at when they open up their app. Do you know the best types of content to use for Stories?

There are also a ton of ways to research your potential patients and learn about them to make creating content much easier. You’ll even discover a way to tap into other health professionals’ ideal patients, to grow your patient base.

For a more detailed article, please click here – you’ll also get a bonus tool to help you define your ideal patients. This, in turn, helps you create the content to attract them. 

Dr. Sandi Eveleth
Digital Marketing Strategist at KISS your Web, LLC
(239) 691-2707  KISSyourWeb.com