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Why Being The Lowest Priced Eye Exam Won’t Bring In More Revenue for your Sublease

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It is common for individuals to get attracted to things that are priced at lower rates. However, when it comes to spending on more important things like dental checkups, purchasing medicines, or getting eye exams done, individuals do not always get drawn to the cheapest priced options.

Cutting the prices down drastically can make your practice look less appealing. It could draw in more patients that are not as loyal to your practice. In the long run you need to understand how much your chair time costs. How much effort and time will that patient take on your practice and will that patient refer other patients to your practice.

Patients usually go to the higher priced eye exams because they are independent practices and they expect close personal attention and good customer service. Patients want a good value and the latest technology. Many patients have insurance and are not looking for the most affordable eye exam.

There are certain factors that can help make a practice more attractive for the patient even if there’s a high price tag attached to the services. The physical environment should be comfortable, the staff should be educated and friendly, the working hours should be convenient, and the brands you offer should be of top-notch class. With so many better things to look forward to, price always becomes a lesser important consideration.

Set low prices for the excess/old items

If you over-ordered certain products that did not get sold, place them on sale. If these items are about to go out of style, place discounts on them so they can get sold for lesser money instead of no money at all. Materials should be discounted but not services. Many corporate opticals have “burst events” that can attract a patient that wants value eyewear.

Make seasonal sales

Just by placing seasonal discounts on products, you will notice how there is a significant increase in the sales. It is important to sell out seasonal products during the season. Usually in corporate optometry, we will see an increase in patient value based on marketing trends. Styles change and new trends are always being introduced which is why it is important to make room for products that are aligned with the latest requirements.

If you sublease in corporate optometry, make sure that you are practicing at the highest standard of care that your license requires. When it comes to health, individuals do not look for the cheapest alternatives; rather, they look for the option that will provide them with the best results. Utilize the resources that you have in corporate optometry with technology to be able to present a quality eye exam to your patients and not have to be the cheapest eye exam to bring in patients, because many times it doesn’t bring in more volume.

3 Ways to Ensure Patient Loyalty in Corporate Optometry.

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Corporate optometry offices are successful in many ways on of them being by retaining customers. As a doctor, it is your job to ensure that patients return to your practice. You need to be their first choice every time they need a medical complaint addressed. Here are the 3 points in service where you can engage their attention and maintain patient loyalty:

1. Educate the Patient

Eye check-ups are not just a one-time thing. Regardless of whether your patients have serious eye injuries, wear glasses or have 20-20 vision, at some point in time, annual eye exams become essential. It’s up to you to explain to your patients, the necessity of this yearly exam. For the elderly, it is a way of combating early signs of eye diseases.

2. Stay in Touch

You don’t just need to educate your patients while they’re at your clinic. A phone call or a text message can alert your patients when they’re due for an eye test. They can instantly confirm their appointment. Use this communication throughout the year to promote your personal brand. Social media is a great tool to create brand awareness and present an authentic view of your practice to create patient loyalty.

Send monthly newsletters about your practice and valuable information about eye health. Personalizing emails to target a certain patient population can help create loyalty in corporate optometry. Using your ehr information to target dry eye patients and notify them of new technology in your office is a great way to impress patients and keep them loyal in your corporate setting.

3. Marketing is Key

It’s one thing to reach out to patients who you know will come back, but how do you reach out to those who never respond, or those who haven’t been to your clinic at all?

A great way is to spread the word about a promotional offer. Team up with your store manager to see what promotions can be created to help re activate patients to your practice and boost optical sales. Patients that purchase from the optical will continue to be loyal to your practice.

Newsletters, social media platforms (such as Facebook and Instagram), mass emails and automated phone calls can help spread the message about your new promotional offers.

A monthly newsletter can be circulated online with new information about research in the world of optometry. Articles by renowned doctors can also be shared. As long as you’re putting out consistent and relevant content, you’re on the right track. Personal branding is very important with patient loyalty, create a campaign that illustrates how you are different than other practitioners .

Stay Updated

Whatever your ways of keeping in touch with the patients, ensure that you keep up with your patients’ demands. Patient surveys and interviews can help you identify what sort of service patients seek and then you can provide it to ensure that your patients return to your office.

How to Stand Out from Other Optometrists

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The optometry world is changing dramatically, especially with the increase in competitors. It is essential for practitioners to find new and unique ways of growing their practice and setting themselves apart from other providers.

Like any other small business owners, an OD has to be liked and respected by their customers. If you are an independent OD who is looking to give yourself an edge, here are some simple tips to consider for standing out from the crowd:

Use the Power of Technology

This might come as a surprise to you but most patients are impressed and amazed more by the advanced instrumentation that an OD has set up in their exam room more than the OD themselves. They consider all optometrists to have the same level of skill and expertise. Therefore, a good way to differentiate you is by using the power of technology.

Tools like retinal camera allow you to impress the patients, provide them with premium-quality care and give a boost to your revenue at the same time! This kind of technology doesn’t only let you stand out but also allows you to get faster, efficient, and more error-free results.

Communication is the Key

While advertising your practice, always remember, communication is the key. You really want to communicate with your patients and make them understand the work you do. Get the right message across; use pictures to illustrate the value of your practice, be transparent about the hours you are willing to accommodate to your patients. Make sure that your advertisement is catchy enough to grab the attention of a potential customer.

Even the most ideal location won’t do you any good if you fail to get your point across to your prospective patients.

Customer Satisfaction

Have you heard that in the business world a customer is always right? Same goes for your optometry practice. You need to hire staff that is friendly and considerate of the patients. As an optometrist, you should be very easy to talk to. Patients never like to be rushed, especially when the matter is about their eyes. Try to ease the patients into a conversation. Ask them how they are doing and make them feel as comfortable as possible.

The most important thing you can do to satisfy your patients is to listen to them and their needs carefully. Provide them with all the possible, safe options and treatments available to them and answer as many questions of theirs as possible.

Give Suggestions

Give suggestions where required. This practice will not only make your patients feel that you are going the extra mile to provide them the best service but will also be beneficial to your revenue. Moreover, this conversation won’t take up much of your time so it’s a win-win solution!

Use the above tips to grow your practice and stand out from other optometrists in your community!