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A CEO Mindset Can Help You Scale Your Business

A CEO mindset can help scale your business. The role of the CEO is not just to own the company or go through its financial statements by the end of the month. In fact, it extends far beyond that. CEOs are the parents of the company. They make the big decisions, they are the ones who plan for its future progression, make sure to get it out of a rut, and make adjustments to its policies as the trends change.

There comes a time in every business’ time frame where its popularity starts to increase. Though this is good news for the company, it can, however, come with its own set of challenges. This would mean buying more materials, hiring more staff, or changing the entire organizational structure to match the increasing demand. This is when there is a high tendency for the company to get startled and panic.

At this moment, the CEO has to intervene and set things in order. This can be a tough thing to do on its own because if the entire company has been set ablaze with alarm, then the seeping fire will also reach the CEO. The CEO will have to work very sagaciously here to not lose their company to the haphazardness that is their business at the moment. This employs the work of a certain mindset to be able to bring things in order.

Engage the employees

First of all, the CEO needs to engage each and every one of their employees. They have to ask them questions and listen carefully to the problems that they might be facing. This way the CEO will become well aware of the problems that are present in the company, and may also be given solutions as to how to fix them.

Get a mentor

This is often the baseline for any solution. The mentors, who specialize in business issues, are mostly there to help their clients jump through any hurdle. They will give the CEO advice and encouragement over how to solve their problems and run their business at optimum speed. Even Presidents and Prime Ministers of countries have advisors by their side who give them suggestions on how to best handle obstacles and how to work towards the progression of the country.

Combine business goals with employee goals

Ask your employees what their goals are and then tell them the business’ goal. Then ask them to evaluate how they feel they can align their goals with that of the business. This means that the CEO can ask the employees about how they feel that they can use their goals to achieve business goals. For example, an employee might want to get responsibilities beyond what their current job role dictates, so they may ask the CEO to be given the responsibility of another area of the business.

Focus on the important things

There will be some sections of the business that may demand greater attention of the CEO. This could either be because that area is suffering a problem or maybe because it is one of the most revenue generating sections of the business. Whichever it is, the CEO may have to prioritize some aspects of the business over the others

What Optoprenuers can Learn from the Patriots.

We are witnessing greatness whether you like the Patriots or not. We are experiencing a historic dynasty that has spanned over two decades.  Appreciate it, because we may not see it for a long time or ever again. Optopreneurs can learn a lot from the New England Patriots. It doesn’t matter if you are the person that answers the phone or the owner of the optometric practice, you have to work for it to be an accomplished success business. It’s the same as a football team. The Patriots arguably have the best quarterback but if the offensive line did not perform at a certain level or the receivers don’t catch the ball, then it doesn’t matter. If the coach is concerned about scoring points and neglects the defense then there is no way to win a championship. All people within the organization are important. It doesn’t matter if you are the President of the company with the best business strategy, if the people under your leadership don’t believe in it or understand it, then they will not be able to effectively execute that plan.

The Patriot Way is a System that Optopreneurs can simulate for their own business growth and success. Here are 3 proven ways:

1. Teamwork Philosophy (#DoYourJob)
It is not about the name on the back of the jersey but the name on front and working together to get the win. It is not about individual stats. Each player has a versatile role on the team and is held accountable for mistakes on the field and not preparing for the game at the highest standard. Each opponent is to be viewed as top priority no matter what their record might be. There are development programs to help evolve players and help them grow. The Patriots are really good at finding raw talent that others over look and developing them to a championship caliber.

Optopreneurs Take Home Message
Optopreneurs must wear multiple hats to be successful in their business. The success of that business is only as good as the employees that you have. You need to have that vision to direction that you want to take your career and business but you can’t get there alone. You need to develop a diverse team that has the ability to be trained and developed to be better.

2. Always a Room for Improvement (#NotDone) 
We always will hear at the press conferences after a win or lose that there is a room for improvement and adjustment. The Patriots Leadership team does not focus on past successes but will focus on the present situation and understanding adaptability and hard work will continue to create a better team.

Optopreneurs Take Home Message
Having a policy of open communication is very important to ask for feedback on what others in the office or organization like or dislike. Asking all team members for input no matter what level, will help provide insights for individuals and organizations growth. You are only as good as the people on your team. You give credit where credit is due.
Even if the office is doing very well, the philosophy should be we could always do better and it starts from the OD business owner being open to feedback on efficiency, patient communication or overall practice management. Different perspectives help grow businesses and will prepare them to better handle competition when the industry changes.

3. Resiliency and Urgency is a Mindset ( #AbovetheNoise, #Lets Go!)
Since 2001, the Patriots have always continued to reinvent themselves. Having a game plan and executing it is critical to the game, but what if that plan is not working do you continue to keep that strategy if you are behind? Resiliency is a mental part of the game. Being able to bounce back during a stressful situation separates the Patriots from others in the league. Resiliency has won key games for the Patriots whether it be fourth quarter comeback or winning a Super Bowl in overtime.
Urgency to get better at a personal level and evolve the team whether it be through trades, restructing contracts with players to be able to bring other leaders into the organization that will improve the “long term game”.

Optopreneurs Take Home Message
The importance of business resiliency and urgency is a mindset that starts with you! Being confident in your business strategy and being able to adjust it as each quarter comes to a close is vital to your business success. Tracking your numbers and understanding the business metrics of a practice and how you compare to the national average or have an idea of your local competitors can help you adapt to inhibiting factors that reduce your business success.
Not waiting too long to make an adjustment is a sense of urgency for a business. Being the first office in the area to introduce the latest technology or services to the community is a way to innovate your office and stay ahead of the curve. Reframing from a failing business strategy and understanding the end goal will lead your business into the “Optometry Super Bowl”. Don’t let outside “noise” of what could happen in the future of optometry deter your road to success. As Bill Belichick would say “We are on to next week’s game”. Don’t let failure be the focus; focus on the next strategy with a sense of urgency. The strategy development should be done as of yesterday to separate your office from others. It is a level of high commitment and selfless leadership. You will have to make sacrifices as the leader of that office to guarantee being the “feared” office in the area among your competitors. Are you ready for the challenge?

What Can A Recruiter Do For You in Corporate Optometry?

Being active in your search for the right job in corporate optometry is imperative to landing the best job in the first place, but what can a recruiter do for to help you in that search? Recruiters often work with hiring managers or specific companies to find the perfect person to fit an open position. Let’s consider four ways they do.

1. Recruiters want to help you get the job. They are consistently looking for someone that fits the position and what you want to do is present yourself in a way that is complete. Talk to the optical manager of that location or even the past OD. Discussing the opportunity with the regional manager can help as well , to make sure that all the information you’re being relayed is straight forward.

2. They know the company’s interests. The recruiters know exactly what the company is looking for and can offer your valuable insight on how to market yourself. Recruiters can help you understand what is happening within the company’s culture and what a day in the workplace might be like. Ask about how many days a week are best for availability and what the flexibility is for that. Understand that they do work for the corporation, so they have guidelines that they have to follow. If its an outside company recruiter, then they have different options. If the location has been dark for a long time, then your chances of getting what you want from that company are better than a location that has three or four candidates looking at it.

3. The recruiter can’t tell you everything, but they can guide you. One thing you can do is ask the recruiter if they can share any feedback. Recruiters are a great resource for information that you don’t know about. You can ask them what you can do for your resume could stand out, or what you can add to your resume to be able to take over a profitable sublease location or employment position. Many young ODs may not have all the answers, but the recruiters are able to guide you. Just remember that it is your responsibility to do your homework. Talk to doctors within your area about what your starting point salary should be because that is one thing a recruiter can’t tell you about. Take advantage of their suggestions. If they recommend a resume change, this will help you in your search for the right position. Get some insight from them.

4. A recruiter can help you get what you want. If you are clear and honest with your recruiter, they can help you get the flexibility and pay that you are looking for. In the same way you need to be clear about what you don’t want. If you’re looking for certain days, hours, or earnings the recruiter can work with you. They can discuss your compensation and relay your requests to the employer. They also know job openings before those positions are posted.

“Alexa, How can Amazon Disrupt the Eye Care Industry?”

Amazon has come a long way since 1998 when it was simply an online book store. It has continued to innovate and challenge competitors to evolve and adapt or simply be left behind. Amazon Prime membership has 85 million members and e-commerce sales are more than triple compared to other competitors online. With the recent $13.7 billion acquisition of Whole Foods and approval for pharmacy licenses could change the future of healthcare.  Amazon has the data, infrastructure and innovation to change the pharmacy industry and possibly the eye care industry as well. Here are some ways that Amazon could alter the industry.

 

Telemedicine

Amazon has the platform to develop a telemedicine app to connect customers to pharmacists and doctors. Browsing Amazon’s website and don’t know which contact lens solutions or artificial tears to pick? Simply click on the feature to talk to a virtual provider to help with your selection via the telemedicine app. The health care apps can be used to book doctor’s appointments and even pay for your visit. The app would be customer- centric and convenient and could synchronize with the Warby Parker’s refraction app to enable patients to get glasses.  Consider the information that the app could provide to patients with pre-exiting conditions and direct them to local Amazon location or other company partners.  The virtual doctor could review a health care product or condition that a patient is searching on the website to finalize the sale or prescribe a medication and be delivered by Amazon Prime Now service by an Uber driver.

 

Innovative Technology

 

Imagine using Echo to direct you to a virtual doctor that can answer your questions on over the counter products or prescribe a treatment plan without leaving the house? The system could potentially connect the patient via telemedicine to treat the patient and could pick up the medication at a Whole Foods pharmacy. Echo would be able to provide treatment plans with over the counter products.  A treatment plan could possibly come up on the amazon app and with 1 click put in the product in the cart or either delivered within 2 days to your home or picked up at a Whole Foods kiosk. Not only that, but it would offer great personalization. Amazon is known to produce options based on an individual shopper’s purchase history. Amazon consistently sends emails asking about reviews on their products which would only help them grow their online eye care industry. When pairing this with a patient’s medical history it might become easier for them to refer a patient more detailed eye-exams in-office if they deem them necessary to partnered brick and mortar locations.

Big companies and small businesses could use Echo as a personal assistant to streamline business processes and answer frequently asked questions. For example, it can provide an overview of daily schedule, outstanding balances as well as HR information to let corporate know when a Doctor takes a day off or is out sick and relate the info to daily sales goals. Sales data could be given by Alexa. Data on per hour production can be evaluated and compared to others in the region and industry to set strategic plans and company standards to improve sales and efficiency.  It can also order new supplies and report inventory levels.

 

“Vuzix Corp. will show off a pair of smart glasses that can talk to Amazon.com Inc.’s voice-activated digital assistant and display information to the wearer’s field of view”. This technology can help patients that need low vision devices. It can superimpose text messages and display information that the patient needs to see.

Vuzix Blade glasses  Source: Vuzix Corp.

 

Electronic medical records

Amazon has the potential and resources to build its own electronic medical records system, and they might be working on this as we speak. The medical records could be accessed through the Amazon app. If successful, patients would want to have their records from their doctors’ offices into one system where any health care provider could download pertinent medical history and other information.  Amazon would have access to the electronic records to be able to target patients for other health care services or products.

Amazon web services can pull data from current electronic medical records. If Amazon has access to medical records they can run algorithms to identify similarities and target potential patients with a Doctor onsite or video conference. Consider how this service could transform your business with sophisticated data mining abilities.  It can help strengthen the net profit, optical strategy and understand more about the patient demographics of that office. By having this data, it can provide data that researchers can use to find treatments for diseases or prevalence of getting a disease. It can audit your patient records to detect potential fraud. This feature could be utilized by insurance companies to detect fraud and retrieve unnecessary fees from providers and hospitals.

 

Amazon Business for EyeCare Professionals

Amazon Business started in 2015 and has become a 1-billion-dollar business. Through Amazon Business Eye Care professionals can purchase products at an affordable price and skip many vendors. Small equipment for the office through Amazon Business and even selection of frames at deep discounts for your optical. Need Tropicamide a new near point card or new CMS 1500 forms? Order it through Amazon Business for Eye Care Professionals. Use their service and become an affiliate by referring patient to get artificial tears and other over the counter products for eye care. For business owners to get products quickly another brick and mortar purchase might be in the future for Amazon, possibly  BJs Wholesale Club to be able to compete with Walmart at the store level and provide convenience to the business owner if a product is needed immediately and use the warehouses as storage for inventory. It would also add Gas Stations to its portfolio that requires a brick and mortar location.   According to Business Insider , there as been speculation that Amazon is interested in acquiring Target .

How would Amazon enter the Eye Care Industry?

Amazon could possibly purchase Warby Parker or 1800 Contacts. They both developed a strong online brands with great income potential and have the database that is required to incorporate Amazon’s innovative technology.  Warby Parker has a strong millennial following and growing. They both would have the infrastructure that Amazon would need to successfully enter the industry. Amazon’s presence into the eye care industry would likely increase the speed of online optical delivery or it can have an integrated system that combines online with  the Whole Foods store. Even without a purchase, Amazon has the ability to open optical locations in Whole Foods and expand services online.

 

 

 

Five Forms of Workplace Bullying You Didn’t Consider

It’s inevitable that at some point in time you will encounter workplace bullying. Someone might be having a bad day or in some cases they may not know that they are doing it. There are some cases of workplace bullying that are obvious whether it be a verbal or physical action that give it away. However, there are some cases of workplace bullying that you may not have known where bullying at all. Here are some of the most common:

  1. Stealing Credit. You’re doing hard work and you’ve come up with a wonderful idea which you either mention to or work on with your superiors or another coworker. However, this superior or coworker portrays themselves to others as having both come up with and followed through with the idea with no mention of yourself. They say the idea is theirs and you get no recognition. It’s unfortunate because you get neither the credits nor the benefits of completing the project or implementing the idea.
  2. Failing to return calls or ignoring emails. This happens quite often. In the workplace people need to work together to get jobs done. Everyone has their own plans, timelines, and deadlines to get work done. However, when someone doesn’t return your calls or emails that can set everyone behind within the workplace. At times doctors may need to request time off, changes, or approvals of some sort and when there is no word back it can ruin a schedule and even hurt the business. Intentionally ignoring emails or phone calls because of not doing what was requested is  a form of workplace bullying.
  3. Flaunting status. Almost always in work you will have someone who is superior to you, however when this person exploits their status it can become an issue. They want to be a leader but instead of building up the personnel they may bring out the negatives or the instances where someone has messed up. Their thought process isn’t that mistakes are risks one takes to continue improving and learning but that they are failures. You feel that the environment is oppressing, and you cannot bring up any ideas for fear that if it doesn’t work you will be negatively impacted.
  4. Withholding information. In many instances information can be considered power. You may be surprised to find out that another department has withheld information that you may need to do well within the workplace. You may not be alerted to changes to meeting locations or times in which important information is disseminated. This can be devastating if those changes include policies within the workplace or policies needed to properly work with patients. Not having information about changes in insurances and the way they are reimbursed could delay payments even longer and result in losses for the business.
  5. Leading people on. This occurs when someone congratulates you or celebrates your accomplishments to lead you on or use you. This may even go hand in hand with stealing credit for your work or may be a tactic to make you feel as though you are doing well when you could be doing much more. They act as though you are perfect where you are and may make sarcastic commentary towards your work. This is a difficult one to catch onto as you may not be able to tell that the person is being dishonest.

What can you do?

  1. Cleanse your mind. Remember that this is not your fault, so you shouldn’t be blaming yourself. This may be happening which is unintentional, but if it is intentional you shouldn’t let it get to you emotionally. Take a day or two off and consider your hard work and the positives about your job. Understand that what is important is that the job gets done in the best possible way.
  2. Documentation is everything. This isn’t necessarily to show anyone, but just to have as evidence and a reminder of what things were done, when, and where. In this way you have detailed information and you know that this isn’t just something that you’re saying or trying to recall off the top of your head. You have written it down when it is still fresh in your mind. This may help you in the next step.
  3. Have a civilized talk. If your bully is stealing your credit, not returning messages, or any of the above-mentioned forms of bullying then perhaps it is time you talk to them. Be as positive as possible in mentioning what it is that they are doing and how it is negatively affecting both your ability to work and the company’s ability to thrive and move forward.
  4. Leave your job. This isn’t the first thing that you should consider especially if you love your work and you are doing well there. Try the before mentioned steps before coming to this conclusion. But there is no shame in leaving your workplace if nothing changes. You shouldn’t have to put up with any type of bullying, especially within your workplace.

Email Messages and HIPAA Electronic mail messages

Email Messages and HIPAA Electronic mail messages (”email”) is an economical and timely manner for doctors and patients to communicate with each other and is discussed in the Code of Federal Regulations, 45 CFR 164 522 (b). The prevailing principle is that covered entities (doctors) are not restricted from using email to leave messages for appointments or dispensing of product, but that the content of the message must be “the minimal necessary amount”. However, if the patient specifically restricts email or phone messages, the doctor cannot still use those channels to communicate with the patient. The next question is whether all email from a doctor needs to be secure. In most cases, if the patient authorizes the doctor, the doctor can use email to send a message to a patient. It is not required that all correspondence between a doctor and patient be secure, but ensuring that the doctor might unintentionally release protected health information (PHI), the doctor should consider using only secure email. A popular program, Google Mail (also known as “GMail”) is not HIPAA compliant because it relies solely on Secure Socket Layer (SSL) as the form of encryption. This makes the transport secure but not the content. HIPAA requires the content to also be secure which what encryption of the content will do. There are a number of encrypted email providers that meet the HIPAA requirements and can be found through a query on the Internet. An example of minimum necessary information through an insecure email or unencrypted email content is “Ms. Smith, please call (123) 456-7890 Dr. ABC” . The doctor should avoid saying what the call is for or by identifying the specialty of the doctor. Even if the patient explicitly authorizes the doctor for normal email messaging, the doctor should still observe the minimal necessary PHI. This also includes telephone or text messages. In summary, the doctor should use secure email providers to send messages with the minimum necessary information.
Tips4EyeDocs, Richard Hom OD Dr. Hom is a noted security and computer blogger.

Are You Experiencing Burnout in Corporate Optometry?

Burnout can happen at any point in one’s career. New graduates may adapt the mindset that they have to go above and beyond to show that they are willing to work hard and have talent. You may want to take on 40-hour weekdays, get to work early but stay at work late, and take on extra tasks or projects. While it’s tempting to do all of this to make a name for yourself and pay off your student loans, you need to be careful.
New graduates aren’t the only one’s taking on too much. Established doctors might be tackling new locations, handling new administrative tasks, and working strenuous hours to make up income. However, all these mindsets and actions can lead to burnout which affects your physical, mental, and social health, and your work ethic. Yet, some of us may not know when we are stretching ourselves too thin. Here are some signs:

Signs of Burnout

Physical Health. This is one of the most common signs that you are experiencing burnout and can be exhibited in many ways. In the morning you simply don’t want to get out of bed. Your body feels like it weighs a million tons and the last place you want to be is in the workplace. You start to experience constant exhaustion in all aspects of life and you have trouble mustering the energy for anything. You may not be able to sleep at night because your mind is still back at work. Additionally, your immune system may take a turn for the worst causing you to develop consistent headaches or get sick more often than usual.

Mental Health. This is also another massive sign that you are taking on too much. You may notice that when at work you have a hard time focusing on any tasks, no matter how small. Everything starts to pile up and you notice that at the end of the day not much has gotten done or its not done properly. You might find yourself going through symptoms of being angry, depressed, and anxious both in the workplace and at home. An example would be feeling upset or frustrated by something that a coworker has done that might be as simple as socializing in the office, being happy in the morning, or finishing a project on time. Their causes for celebration make you feel worse and you feel like your feelings in general are magnified by ten.

Accomplishment. Another sign that you may be experiencing burnout includes feeling a lack of accomplishment. You feel as though nothing you get done is worthy of praise. You feel that your work isn’t good enough no matter how hard you try or how well you have done. While you are doing more and more or are taking on challenging tasks you feel as though you are still not doing enough to be noticed.

Social Health. Work has become everything. You have trouble thinking about anything else and you’re starting to miss birthdays, weddings, and holiday events. You don’t go out with your friends anymore and you don’t know what’s going on in anyone’s life. You’re taking on more and more work, but you aren’t taking out any time for yourself. You find that you don’t understand some conversations that revolve around things that might have happened outside of work. The physical and mental health effects are flowing over into your personal life. You’re angry with people that you shouldn’t be or your mood is affecting how you act at home.

Career Ledging. Now this is a topic that is up and coming. It pertains the moment when you have “peaked” in your career and you don’t know how to move forward. Some say it may even be more important than burnout. It’s important to mention this sign because it may lead you to understand whether you are truly burned out or are just stuck and don’t know how to move forward in your career.

What can you do?

Know your limits. It is so important to understand how much you can do and how much you need to do. While you want to work hard and show that you have the potential to be a wonderful employee, you also want to be able to stay consistent and not burn out in the process. If you come in to work early don’t also leave late or take on too many projects. Understand when you need to say no. Note that you may have been able to work seven days a week as a new graduate, but this can become harder when you start a family. A great tip is to take on one project at a time and do your best on that project before moving on to the next. In this way you effectively focus your time and energy without overworking yourself. You show that you can work hard, have impeccable time management and balance because you can stay consistent rather than burning out in the long run.

Set attainable short-term goals. You always hear about looking at the big picture, and that is an important aspect of business. However, you can have a big picture and still set smaller goals for yourself. Whether it be to get to work at a certain time, accomplish a certain step to beginning a project, or any other aspect of a big project or work task. Setting smaller goals and reaching them can give you a great sense of accomplishment until you reach your long-term goals.

Balance your life. It’s great to have big goals within the workplace, but try to set apart your work time and your personal life. When you get home disconnect from the worries of work and focus on your personal passions and social life. Don’t constantly check your work emails or text messages when you are at home. Set work contacts to “Hide Alerts” when you get home if that helps you. Set time aside to spend with your family and friends. Choose work hours that will help you to do so. If working in the mornings and being available in the afternoon or at night is the best fit for you then don’t be afraid to request that change.

Change your routines. A great way to relieve symptoms of burnout is to switch things up with your routine. If you always do things the same way, it may become monotonous. Do you normally pack a lunch? This time take some cash with you and go out for lunch somewhere new and close to the office. Do you usually work out after you get home? Try waking up earlier and going for a short run or even meditating before taking your cup of coffee. Are you able to take your laptop outside or work in a different part of the office? Go out to work events, talks or panels and network with the other professionals in your area. Not only do you get a change from the usual work scenery, but you get your name out into your industry. Anything you can do to make a fun and different spin in your daily work life can help in a big way.

Stay active with patients. Be present with your patients and what they have to say. Talk to them about their personal lives or their concerns and activities. Sometimes it can be very uplifting to hear their inputs or recent events. It can help move your mind away from your own stressors for the moment or help you understand where you should truly be putting your focus. At times patients can be extremely perceptive and they will tell you when they see that you are acting differently at work. Use this as an indicator that it is time to make a change.
In the end burnout is something that can affect anyone, but it is up to you to take that negative situation and turn it into a positive for yourself. You don’t want to get stuck or keep feeling the way you feel and perhaps these tips can help you to make the change you need.

HIPAA and Sign-in Sheets

Richard Hom as #Tips4EyeDocs – HIPAA and Sign-in Sheets

Doctors invariably use sign-in forms or computer tablets/terminals to identify patients for appointments or walk ins. Typically, the sign-in form may lie near the reception desk where the patient first engages the office. The question is how much liability to HIPAA violations do sign in sheets expose doctors.

According to CFR 45 CFR 164.502(a)(1)(iii), doctors “may use sign-in sheets or call out patients in waiting rooms, so long as the information disclosed is appropriately limited. Furthermore, HIPAA explicitly permits this, but it should not include any other information about the patient’s medical background.[1]

Unfortunately, the opinions vary on what is potential medical information to be released. There is a possibility that the specialization of the doctor may already by too much information and may expose a doctor to a complaint for a breach. [2] For instance, if there is a space for “reason for visit”, this may exceed the minimum information necessary to identify a patient. The permitted entries are: date, name, arrival and appointment times who the appoint is with.[3]

In summary, use a sign in sheet and call the patient from the reception area. However, limit what you say in public.

 

References

[1] N.a. “Code of Federal Regulations.” Gpo.gov. 7 Jun. 2016. Web. 15 Dec. 2017. <https://www.gpo.gov/fdsys/pkg/CFR-2003-title45-vol1/xml/CFR-2003-title45-vol1-sec164-502.xml>
[2] Ferran, T. “Are Patient Sign In Sheets HIPAA Compliant?.” Blog.securitymetrics.com. 14 Dec. 2017. Web. 15 Dec. 2017. <http://blog.securitymetrics.com/2014/08/sign-in-sheets.html>
[3] Touchstone Compliance. “What the HIPAA Privacy Rule Says about Patient Sign-In Sheets.” Touchstone Compliance. 7 Feb. 2015. Web. 15 Dec. 2017. <https://wwwhttps://www.gpo.gov/fdsys/pkg/CFR-2003-title45-vol1/xml/CFR-2003-title45-vol1-sec164-502.xml.touchstonecompliance.com/what-the-hipaa-privacy-rule-says-about-patient-sign-in-sheets/>

 

 

Attracting new patients with Twitter

By Dr. Sandi Eveleth, aka “The Digi Doc”
Here are a list of ways to attracting new patients with twitter your optometry practice.

● Send out press releases to your local news outlets and let them know what you’re
now doing to incorporate Twitter into your practice (eg. letting them know about
your “selfie wall”, your “live” events, etc.) – position yourself as an eye care
practice on the cutting edge of social media technology .
○ Also consider running a promotion for a discount off of an eye exam or for a
$5 gift card to a local coffee shop. Let the news outlets know about this
promotion as part of the press release.
● Promote your Twitter account on all of your other social media platforms to let
potential ideal patients, their friends, and families know you are now on Twitter.
● Hold special events at your office and be sure to invite key Twitter Influencers that
fit the ideal patient profile.
● Have weekly “Eye Care FAQs” sessions to explain routine eye care, specialty
services, eye diseases, and more.
● Get involved in your community and bring Twitter with you! Let people see you
using Twitter when you’re out in the community and explain to them that your using
it to help your patients. You may create enough of a buzz to attract new patients.
Also, if you perform any kind of fundraisers at your office, make sure (with their
permission, of course) you include using Twitter to capture the event.
○ Consider holding a “Tweetup” at your office and offer an in-person contest
to win a pair of plano sunglasses.
● *Find topics your potential, ideal patients may be “tweeting about” and
answer their questions with a video answer or quick tweet reply.
○ For example, look for local tweets that mention questions about computer
eye strain – the tweet may include a phrase that includes a “hashtag” that
may look like this: #ComputerEyestrain.
○ To search for Twitter users using this technique, go to Twitter’s advanced
search tool . Make sure you add your practice’s location to tap into the local
market. This is a very powerful tool and can win you patients by getting them
to know, like and trust you quickly.

A Guide to Merchant Services: What You Need to Know

5 FREQUENTLY ASKED QUESTIONS ABOUT MERCHANT ACCOUNTS in Corporate Optometry.

Corporate Optometrists need to get a merchant service that is right for their business. Read more.

1) Are merchant services right for my business?
Merchant services can really help your business grow and control costs. Engaging a payment processor that uses their own products and technology is more likely to be cost effective. Fraud prevention and data security are as paramount online as they are in-store. Choosing a merchant provider that specializes in eCommerce, for example, will ensure that you can securely accept payments from all major credit cards, as well processing popular virtual payment types, such as Apple Pay.
The best merchant services can transform how your business manages transactions, saving you both time and money, allowing you to focus on other areas of your business.
2) Will I be approved for a merchant account?
This will depend on your type of business, and whether the credit card networks have assigned you any risk factors. You may experience a longer application process, or be required to pay higher fees for transactions with a bigger risk factor.
3) How much will it cost to have a merchant account?
The cost of accepting credit card payments can vary. It’s important to note what fees will be assessed for your company, which will be laid out in the initial contract. The fees you are responsible for will include both interchange rates and processing fees. Depending on the payment processor you choose, there may be room to negotiate a better, or lower rate for your business.
4) How long will it take before I’m up and running?
The setup process is dependent on different variables of a business, like size and card acceptance method. Larger more established businesses that require multiple POS systems in multiple locations, for example, could experience a more extensive setup.
5) What type of POS do I need?
The type of terminal you need will depend on the type of payment method your business will be accepting. If you are based in a single location, a POS terminal may be the best option, however, if you are on the move, then a virtual terminal or mobile device that works with an integrated app, for example, would be a better option.

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