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Ways to Grow your Optometry Business with Uninsured Patients.

This optometry blueprint is designed to increase your customer base by attracting uninsured patients to your door. It also results in a stable, recurring profit growth that you can rely on even more than insurance payments. The optometry strategy is important for any clinic to grow and build a base of loyal patients.

Ways to Grow your Optometry Business with uninsured patients.

There are four common ways that optometry owners can grow.

1. Marketing Material throughout the Clinic

Every room in the clinic should have marketing material so that all patients know about the the different programs your office offers. They should be curious about the material so that the office staff can talk about the details about the program with them.

2. Staff Should Be On the Same Page

All the staff members should have clear knowledge about the program so that they can speak clearly to patients. By working as a team, you will remove the burden from your office manager and increase the likelihood of the patient to understand the program.

3. Talk With Insured Patients As Well

Speaking about the program with insured patients is also important. An optometrist clinic cannot just rely on insurance payments, which are often late. The patients may like the additional benefits they are getting from your program. Explain what their insurance covers and what your program can provide for them and the value.

4. Find Uninsured Patients

Your database should keep track of all uninsured patients that walk through the doors. By presenting the program to them through letters, emails, or calls, you can get more patients to sign up. Activate patients you have not seen in years. With the pandemic many are in between insurances.

Attracting Uninsured Patients

If you want the program to succeed, you will need to attract more uninsured patients towards the practice. There are many marketing tools that can come in handy in such cases.

Direct Mail

Direct mail can help you create awareness about the program. You can target certain communities and areas at once time. The post office has a service to be able to direct mail your target audience. Many times self employed people might have high deductible insurances and can be treated as self pay.

Online Advertising

Social media and other online advertising platforms are a great option for reaching many specific target audiences. You can segment possible audiences and send out targeted ads to educate them about your optometry program. Having patients understand what your office can offer compared to using insurance and paying more.

Community.

Connecting with retirees can be a great way to form an image of an optometrist that works for the community. Many times their insurance does not cover routine care. Your program might be a way to attract them.

Working with local HR departments to have wellness eye exams as part of your services in addition to their medical insurance is a great way to attract uninsurance patients. Develop a contract that is attractive to that company to provide care for their employees. These patients will tend to pay more than vision care plan patients and be more loyal to your practice.

Conclusion

The optometry program can be a wonderful way to offer benefits to uninsured patients. It can also help the clinic build better connections, a loyal patient base, and recurring, stable income. It can also be a great way to keep patients from looking for other options as they know what you have to offer instead of at the moment decision on which eye care professional to choose.

How to Build Your Leadership Skills: Difference between a Leader and a Manager.

If you want to become a leader in the workplace, you’ll need to change more than just your outlook. Becoming a true leader isn’t as simple as managing a team and delegating tasks. You need to learn how to handle stressful situations with ease and make sure that everyone in your team feels valued.

Instead of just supervising a group of people and getting the work done, you need to inspire them to do better every day and step out of their comfort zone. Your focus needs to be on building relationships with your employees and getting them to trust you.

Let’s take a look at what sets a leader apart from a manager and how to develop leadership skills in the workplace.

1. Be Open-Minded and Innovative

Leaders are always open to new things. They have a passion for creating, and they don’t shy away from experimenting with new ideas. They don’t believe in sticking with tradition and are always looking for better opportunities to explore.

They’re unafraid of the challenges that come their way and encourage their employees to think outside of the box. Managers, on the other hand, believe in sticking to what they know. They aren’t open to new changes and like to stay within their comfort zone.

2. Take Risks

Leaders are all about taking risks every time an opportunity presents itself. They understand the importance of risks and are eager to learn from their failures. They believe that risks bring forth a realm of possibilities for any business and help a company grow.

They aren’t scared of failing because they realize that every failure is a blessing in disguise. They exude an aura of positivity and create a sense of hope and curiosity in their employees.

Managers avoid taking risks because they don’t feel comfortable in newer and unforeseen territories. They believe in following tried and tested ways to solve all their problems and don’t appreciate disruptive thinking in the workplace.

3. Stand Out from the Rest

Leaders are driven by their need to stand out and be unique. They’re aware of themselves and aren’t scared of owning up to their shortcomings. They’re willing to take their business to new heights by deviating from established procedures.

They value different opinions and encourage their team members to share and explore new ideas.

Managers like to emulate their predecessors. They replicate what they’ve been taught and don’t feel comfortable with the idea of standing out. They aren’t always eager to accept responsibility for their mistakes. For them, their employees are just individuals who work for them and are expected to complete the tasks they’ve been assigned.

Bottom Line

Now that you’ve learned what makes a leader different from a manager, you can also become a great leader in the workplace by changing your way of thinking. The next time you’re faced with a challenge, you need to be willing to take risks and have an open mind to increase your chances of success.

5 Tips to Manage Your Anxiety during COVID-19 Lockdown

As Coronavirus cases continue to rise, people all over the globe have decided to go into self-isolation to protect themselves and their loved one. With incessant media coverage and increasing unemployment rates, there’s no doubt that these uncertain times are creating stress and anxiety for the global population.

If you’re struggling to look after your mental health during the Covid-19 outbreak, here’s a guide on how you can manage your anxiety and keep your mental well being as your topmost priority.

1. Avoid Obsessing Over Coronavirus Updates

It’s important to know what’s happening all around the world, but when you’re stuck at home and watching constant news about the pandemic, you’ll end up putting your mental health at risk.

You need to figure out a way to balance watching important news and news that could make you feel depressed. Take regular breaks from social media and mute keywords and accounts that can trigger your anxiety.

2. Use This Opportunity to Focus on Self-Care

Even though the world may seem dismal and dull right now, you need to focus your energy on the positives. Take advantage of the mandated work-from-policy and use it as an opportunity to explore your interests and create something you’ve always dreamed about.

If you approach this time with a negative attitude and stress about feeling trapped inside your home, you’ll only cause your anxiety to worsen. This can be your chance to focus on self-care and rediscover yourself.

Make an effort to reach out to family and friends and talk to each other on a regular basis.

3. Try Your Best to Maintain Your Normal Routine

If you have children at home, working from home can become stressful and you may be tempted to fall into a more laid-back schedule. This may lead to having negative thoughts about yourself, which is why you need to try and maintain at least some form of your normal routine from the pre-quarantine days.

It’s advisable to wake up and go to bed at the same time as you used to, make time to have proper meals, and do household chores just like before. Sticking to your normal routine will allow you to feel more active and make it a lot easier for you to readjust when things go back to normal.

4. Make Time for Exercise

Don’t give up on your exercise regimen during this global crisis. Studies have shown that exercising regularly releases chemicals, like serotonin and dopamine, which are just as effective as anti-depressants for treating mild depression.

Since you may not have access to a gym, you should create your own exercise routine at home and try to reserve at least 30 to 40 minutes of your time to exercise about three or four times every week.

5. Get 8 Hours of Sleep

It’s also necessary to get good quality sleep every night to increase your chances of handling your emotions and staying healthy. It’s recommended to achieve about 8 hours of sleep every night after taking a hot bath and making sure there’s no screen time at least two hours before your bedtime.

Final Words

It may be difficult for you to keep up your normal routine, make time for exercise, and avoid watching the news when you’re uncertain about what the future may hold. Follow the tips mentioned in this blog post and take little steps each day to keep your stress and anxiety under control.

Guidance for Optometric Practices during Covid-19 Outbreak

In the light of Covid-19 pandemic, doctors of optometry, who happen to be frontline healthcare providers, have an obligation to make sure appropriate guidelines and requirements are being observed in their respective clinics.

In this blog post, we’ll take a look at some guidance provided by the AOA so you can ensure the well-being of all your staff members and patients and maintain a healthy and safe environment.

Steps to Take Before and After Patient Care

Educate yourself and staff on the signs and symptoms of COVID-19

It’s also necessary to ask your staff if they’re experiencing as these can be presenting signs of Covid-19. If any of your staff remembers report that they’re ill, you should ask them to seek immediate medical attention.

Make sure all your equipment is properly disinfected with a diluted bleach or alcohol solution with at least 70% alcohol.

Staff members are also required to wash their hands thoroughly for at least 20 seconds right after they arrive, before and after interacting with a patient, prior to eating and after using the restroom.

Provide alcohol-based hand sanitizers to your staff, if possible. The CDC recommends using hand sanitizers that have greater than 70% isopropanol Everyone must maintain social distancing and disinfect all technologies devices before and after use.

Stock up masks, gloves and goggles. Breath Shields are available via Topcon for free to providers. Make sure there are protocols to wipe surfaces and equipment before and after the patient.

Steps to Take During Patient Care

To make sure your patients are aware of the guidelines provided by the AOA, you need to share them via email and post them on your official website and social media pages. Advise them against coming into the office if they’re experiencing any flu-like symptoms.

Instruct the patients to seek medical attention right away if they’re showing any of the following emergency warning signs:

Temperature

Flu like symptoms

· Continuous pain or pressure in the chest

· Shortness of breath or difficulty breathing

· coughing

shortness of breath

conjunctivitis

Inform your patients via email and on your office door about COVID-19. If they have traveled or have a temperature they are to reschedule and return after quarantine.

. Tell your patients to only bring a limited number of people to accompany them.

If any of your non-emergent patients are 60 years of age or older, have pre-existing conditions with weaker immunity, offer to reschedule to avoid putting them at risk. Make sure there are limited points of entry into the office and only a limited number of people can sit in the waiting area. Try and book 1 patient per hour and limit number of people in the office.

The chairs should be placed at least six feet away from each other to maintain social distancing. If there isn’t enough room in the waiting area, you should ask the patients to wait for their turn outside or in their respective cars.

These are just some of the guidelines offered by the AOA. For more details and clarity regarding these instructions, go to their website

Time to Close? 97% of Corporate ODs don’t have the resources to protect themselves against COVID-19.

Many Corporate ODs are working through the COVID-19 pandemic. Optometry offices are not considered essential services. Many state organizations have recommended optometrists to shut down their offices for 2 weeks. The CDC recommends no gatherings larger than 10+. With some offices seeing 4-6 patients an hour the office can exceed the CDC’s recommendation. Corporate OD lanes being small areas was a major concern for many ODs.

Many Corporate ODs voiced their concerns about working during the pandemic without the proper resources provided to them. Many ODs don’t have face masks, gloves and have low supplies of Lysol wipes. Corporate ODs were concerned about working in a retail environment where there are a lot of people entering the building to purchase food and other supplies.

97% of ODs don’t have the resources to protect themselves and avoid the spread of the virus.

As of 3/17/2020

Warby Parker was the first to come out and close all their stores and paying their staff including their ODs during this difficult period.

Luxottica announced changes in store hours to 12-6 in their Lenscafters locations and closed the LC Macys for 2 weeks. Some LC sublease owners have closed their locations.

For Eyes reduced store hours and sublease ODs were make a business decision if they were to close their books.

Costco optical will close of 30 days according to resources in the Corporate Optometry Facebook group.

Sams Club followed by closing for the next 2 weeks.

Stay Healthy, hopefully together we can get more store closures and resources to the stores that will stay open.

Update 3/23 For Eyes closed, VisionWorks closed, TLC closed National Vision closed and all paid their employed ODs. Shopko closed and Stanton Optical. If we missed your company please contact us at corporateoptometry@gmail.com

How to Use EHR for Increased Efficiency and Productivity

As an OD, you must be familiar with Electronic Health Records (EHR). These allow you to maintain an updated digital record of all your patients. They include everything from family history, diagnosis, and treatments to prescribed medications and lab test reports.

However, EHRs are good for more than just holding patient information and providing secure access to authorized users. They can be utilized to improve the quality of patient care and increase your net profit.

Here are some benefits of electronic health records:

· Increased Practice Efficiency

· Cost Savings

· Less Paperwork

· Better Patient Care

· Increased Patient Involvement

Let’s take a look at how you can use EHRs more efficiently to improve the quality of care and increase productivity.

Creating Effective Marketing Strategies Using Patient Data

You can study electronic health records to measure multiple metrics using data mining techniques and find patterns in your patient data to improve your practice and increase your chances of success. You can figure out how many of your patients are interested in buying eye-wear from you by looking at the patient data alone.

You can also see if using new technology in your private practice will benefit you in the long run and how the cost would affect your return on investment. By analyzing how many of your patients have vision plans or medical plans, you can create effective marketing strategies to increase your patient intake.

Another great thing about EHRs is that you can check the number of transactions made by all your patients and use that to identify trends and formulate strategies to improve patient care. This will allow you to strengthen your relationship with your patients and keep them coming back to you.

Improving Practice Efficiency

To improve your practice efficiency, you need to make sure that all your staff members are trained to use electronic health records. When a patient calls to schedule an appointment, the

person operating your front desk should know how to review the patient’s digital record and suggest a suitable time slot.

EHR systems are getting more and more advanced now and can be integrated with pre-test equipment. This means that your staff won’t have to enter the patient data because it will be added to the system automatically. You can review patient records whenever you need to and add information about old exams to newer patient records as well.

Final Words

Electronic health records simplify time-consuming procedures and streamline your core processes. You can invest in a cloud-based EHR solution to make things easier for your IT department.

EHRs also come with templates that can be used to complete routine tasks more easily with just a few clicks and keystrokes. You can even let your patients enter their own information by setting up your system with a patient portal.

Now that you’ve learned how to use EHRs more efficiently, there’s nothing stopping you from improving your quality of care and providing an enhanced experience to all your patients.

Pros and Cons of a Split Lease

Are you considering accepting a split lease with another OD?  With this decision comes both advantages and disadvantages to your practice, and whether the pros outweigh the cons will depend on your individual preferences and vision for your career.  Here we outline the positives and the negatives of splitting your lease to help you decide whether this route is right for you.

Pros

  1. You won’t have to hire another employee.
    Instead of having to hire a new employee yourself, a split lease will allow you to simply come in and do your own sublease, while the other OD has their own set of patients.
  2. You can keep your current hours.
    If you are happy with your hours and income, and your practice is growing, splitting the lease can be beneficial to you. With a split lease, you will not have to increase your hours to accommodate more clients.
  3. You will can access to more new patients.
    Having another OD working hours opposite yours can benefit you in the long run, as patients can be referred back and forth between ODs if you agree to do so. Consider referring patients for specialty care and for certain insurances only one of you is willing to take.
  4. You can reduce costs.
    As patient volume and retention goes up over the years, your rent will also increase. With a split lease, however, you will be able to see more patients per day while paying the same rent. In addition, you can consider partnering with the other OD to get new technology that can be shared.

Cons

  1. You can lose leverage in your sublease.
    Splitting a lease can cause you to lose leverage in your sublease that is difficult to get back. Negotiation therefore becomes difficult and your options become more limited once the deal has been made.
  2. You will have a forced partnership.
    When splitting a lease, you will be sharing your space with whichever OD the corporate optical decides to bring in. Unlike hiring an employee, you will not be able to choose who you will be partnering with.
  3. You will have a reputation by association.
    With a split lease comes an association with the other OD who is brought in. The reputation of the other OD, therefore, can impact you and your practice. If you are concerned with having as much control over your practice’s reputation as possible, you may not want to split your location with another OD.
  4. Your lease may be terminated more easily.
    With another OD in the same location as you, it is possible that this OD could ultimately become your replacement. This is something to be weary of when considering splitting your lease.
  5. It may be difficult to get patients to follow you.
    After splitting your lease with another OD, if at any point you decide to change locations, it will be harder to get patients to follow you. Patients who are happy with that location can simply choose to become clients of the other OD, resulting in the loss of some of your business.
  6. You may have difficulty branding.
    It may be hard to build a consistent brand with a split lease, especially if patients are seeing both ODs over the years with different fees and methods. It is easier to create a more constant brand when you are in complete control over your location.

Weighing out both the benefits and costs of a split lease is critical before making your decision. Which points do you resonate with the most? How will your decision affect your business in the long run? There are many trade-offs involved in keeping your sublease versus splitting it with another OD, so it is important to think about what factors are most important for you and your career path.

Pros and Cons of Corporate Optometry on the Industry

Corporate optometry has expanded greatly over the years.  It is currently estimated to make up about 30% of the industry and will continue to grow as young optometrists make the decision to go into this sector.  With this expansion come both benefits and costs to the industry, which we will discuss below.

Pros:

1. Employment opportunities for ODs

Corporate optometry creates opportunities and jobs for optometrists looking for employment.  In addition, it is a great option for optometrists who don’t have a lot of experience as business owners and are looking for a turnkey model. ODs don’t have to wait for another OD to retire to become a business owner. Many Corporate ODs have had the ability to have multiple subleases which has been beneficial for those ODs. The ability to open practices in locations where there are not many other optometry practice can help ODs have more opportunities and provide more access to patients seeking other alternatives.

2. Increased pay rate and benefits

Corporate optometry can provide higher starting salaries and pay rates than average along with better benefits for some ODs.  The days and hours an optometrist works likely will affect the rate in which the optometrist is paid; for example, optometrists are sometimes paid higher by corporate opticals on Sundays.  In addition, corporate optometry offers generous bonus structures.

3. Loan repayments

Some corporate opticals will offer loan repayments to young ODs who are burdened by student debt.  This is great incentive for young ODs to start a career in corporate optometry. Most often, corporate opticals will offer loan repayments when trying to recruit ODs to more remote locations where it is difficult to find doctors in order to spark greater interest in new ODs.

4. Innovation and Competition

Corporate optometry has revolutionized the customer and shopping experience in the industry; for example, the one-hour eye glass service has completely changed the customer’s eye care experience.  The innovation of corporate opticals to better cater to their customers leads to competition and helps to keep practices top-notch. New ideas created within corporate optometry therefore bring the industry forward.

5. Global impact

Corporate optometry has allowed the industry to have a greater impact globally.  Many corporate opticals work with charities to use their business for the greater good; for example, Warby Parker’s “buy a pair, give a pair” program is a system in which, for every pair of glasses purchased, a pair is given to someone in need, and many corporate opticals supply underprivileged companies with glasses and eye exams.  In addition, Luxottica provides onesight global clinics to provide eye care for people in underdeveloped countries.

Cons

1. Exclusions from insurance panels

Being with a specific corporate optical can exclude doctors from certain insurance panels; for example, Walmart doctors are unable to take EyeMed.  Because of this, a doctor may have to turn away some patients. In addition, closed panels can funnel patients into a certain corporate optical, which can be a disadvantage for other practices in terms of creating a patient base and providing continuation of care to your patients as their benefits change year to year.

2. Vertical integration

Corporate opticals may have ownership over a variety of stages of production and may sell their own products, frames, lenses, etc., which can result in a reduced price for their customers.  This creates a disadvantage to private practices or other corporate opticals that can’t compete at a severe discount. In addition, the possibility of pushing a company’s own products rather than alternative products might not always have the best outcome for the consumer in the long run.

3. Exam Fees that haven’t changed with Inflation.

Providing affordable care to patients is essential. Many corporate opticals have offered affordable eye care services and products for many patients, yet with inflation and changes in scope of optometry exam fees have remained stagnate. Free eye exams have impacted the industry as well.

4. Consolidation

As more companies merge together, only a few large players in the industry are created, making it difficult for smaller practices to have a voice.  In addition, consolidation of companies limits the customer’s options when it comes to eye care. Consolidation needs to happen though if companies want to compete with online retailers and how customers want low prices with fast service.

5. Movements

Corporate opticals are more easily able to create big movements or waves of change in the industry compared to smaller practices. Global changes can be made. Many corporate opticals operate globally and many times movements that may work in another country might not be best in the USA.  While these movements are created in the corporation’s best interest, they may not necessarily be in the patients’ or the industry’s best interest as a whole. Among these movements have been an increase in managed care plans, telemedicine and an expansion in private equity.

In conclusion, there are both pros and cons of corporate optometry on the industry that should be considered.  Whether working under a corporate optical or not, doctors have the ability to be a voice for other ODs and for their patients to make positive changes in the industry and create a better future. 

How Corporate Optometry allows ODs to focus on Patient Care

Corporate optometry is a great option for ODs who want to practice optometry but do not want to feel overwhelmed by the business aspects of the job.  It is ideal both for optometrists who do not feel they have enough business experience to start their own practices and for those who simply want to focus more on the patient-centric aspect of their career.  Here are some ways that corporate optometry may allow you as an OD to focus on your patient care first and foremost.

1. Your job is to focus on the patient.

As a corporate optometrist, your main focus is to see patients without the distractions of the optical and managing staff. Focusing on the patient is what we went to school for. We don’t have to worry about competition, we can focus on our patients and use the extra time to stay up to date on the latest clinical trends. Corporate optometry allows you to see different types of patients because the volume is usually greater, thus enhancing your clinical skills seeing a wide variety of patients. his is a great way for you as an optometrist to see a wide variety of conditions such as diabetes, glaucoma, and gain experience recognizing and managing these conditions. 

2. Technology

Corporate optometry will provide you will have easier access to resources and discounts from corporate partners.  You will also be able to purchase technology a lot sooner if you are a sublease or the latest technology will be offered to you as an employee. Many young ODs are learning the latest in the eye care. Why not be able to utilize that knowledge by working in a corporate setting? Many offices have digital refracting lanes, optos, octs. Different corporate opticals have different approaches. Don’t lump all corporate opticals as the same!

Corporate optometry may be right for you if you are not interested in the daily practice management struggles that many ODs face with the optical side of the business and managing staff turnover. Retail optometry will continue to grow over the next 10 years. Find which corporate optical is right for you and your career goals.

3 Solutions to Optical Staff Issues in Corporate Optometry.

Working in the corporate optometry has its own set of challenges that many Corporate ODs face. If you are leasing space from the corporate optical, you may run into some complications with your regional manager and the optical staff.

If you are not careful, some form of miscommunication can lead to issues like mishandling of appointments, mismanagement of patients and not getting your insurances verified regularly.

These sublease issues coupled together can really affect your performance and cause patient dissatisfaction. Follow these simple steps to overcome these problems and make sure nothing comes between you and your patient.

Hire Your Own Staff

As a sublease OD, you have to let go of some control when it comes to administrative and managerial work. If the staff works directly under the corporation, scheduling errors may occur because you haven’t had the chance to train the staff.

In such cases, you can always request to hire your own staff and train them according to your needs and objectives. This requires some time and effort from your end. But once you’ve managed to train your team, you’ll have more administrative control and you can make your own rules keeping patient care as the topmost priority.

Schedule a Meeting

If you are not able to hire your own staff, you can always schedule a meeting with your managers and staff. During the meeting, you can raise your concerns in detail. Understand their objectives and expectations, and figure out a strategy to keep yourself and the staff satisfied.

Communication is extremely important. You need to let them know that the problem at hand is affecting the quality of patient care, and as a team, you should work together to enhance the patient experience.

Check Your Lease

Checking your lease may be one of the simplest ways to solve your problems. Your lease has all the requirements and role expectations stated clearly. If your staff has been mismanaging your patients and their appointments, then you can print out your lease and inform them of their tasks.

This will help clear up the confusion of who’s in the wrong and you will be able to get to the bottom of the issue more quickly.

It is important to know the roles of employees working for you to make sure everything runs smoothly and no one falls out of line.

One precautionary measure you should take is to have access to your own phone line (unless your sublease agreement doesn’t allow you, in which case, make sure to negotiate before

signing the lease). Many times the phone line given to you is a property of the corporate optical and, if you decide to end things with them, you can lose all contact with your patients.

As patient demands and expectations are increasing, you need to make sure there are effective business processes in place fulfilling those needs. You need to give immediate attention to any problems you face because with every mistake you make, you could potentially lose a patient forever.

Podcast

Vision Benefits of America Offers $1 Million in Loans to Optometrists

Corporate Optometry Nation Podcast host Dr Maria Sampalis interviews the VBA CEO Jeff Hollowood. We divide into the great things VBA is doing for ODs during this pandemic. VBA set up the Pennsylvania Optometric Emergency Assistance Program. It currently has provided close to 500k in loan assistance to optometrists.

Questions that were asked during the interview highlighted. The Pennsylvania Optometric Emergency Assistance Program.

· Who is eligible?

· What is the eligibility criteria?

· When did the program begin?

· How long do participating providers have to pay back the loan?

· Why did VBA decide to offer POEAP loans?

Listen in to learn more about this great program to help the OD community.

Corporate Optometry in India Part 1

With about 450 million people needing vision correction, uncorrected refractive error accounts for over 50% of vision impairment in India. Optometry is yet an unregulated profession. Defocus Media and Corporate Optometry Nation would like to present a podcast with Ms. Ukti Vora, an Indian optometrist who shares details about the history and growth of Optometry in India post the launch of ‘Vision 2020 – Right For Sight’ program.

She provides insights about how optometry is practiced differently in India compared to major countries like USA and Australia. Optometrists in India are exploring different ways to deal with major competitors like Lenskart and Titan Eye Plus. Lack of regulation affects the policies for insurance and law in India. Efforts by various organization like Optometry Council of India (OCI), Associations of Schools and Colleges of Optometry (ASCO), Indian Optometry Federation (IOF) and ‘Let’s RevolutionarEyes’ are contributing towards promoting and regularizing the profession. Organizations like MasterClass Optometry are promoting quality CME for practicing optometrists. India, still a developing market, has tremendous opportunities for collaboration in academics, research and corporate world. Ukti shares her experience and knowledge over the years to bring us closer to understanding optometry in India.

What Failure Can Teach You that Success Can’t

Corporate Optometry Nation partners with the Primary Eye Guys on this podcast. They discuss how their failures have shaped them. Learn to embrace failure in your career in optometry. The best lessons are the ones you learn from putting in the work and being able to continue despite the failures.

Creative Marketing with Dr Asma Alsalameh

Dr Asma Alsalmeh sits down with the Corporate Optometry nation podcast to discuss creative marketing techniques to grow your optometric practice in corporate optometry. Being a sublease OD has its advantages with the corporate optical having the ability to market at a high level. Many corporate opticals will only advertise materials and promotions but not the eye exam. As a business owner you need to acknowledge that marketing is an investment in your practice not an expense. Listen in to the newest podcast to learn how this OD took a new sublease and found opportunities to expand her business with creative marketing techniques at an affordable price!

Corporate Optometry with Dr Ken Kopolow

Corporate Optometry Nation Podcast interviews Dr Ken Kopolow. Dr Kopolow has many locations within Luxottica. He has Pearle Vision franchises and subleases at Lenscrafters in Nevada. We talk about how to manage multiple locations and how to achieve financial success in corporate optometry. There are many differences between franchising in corporate optometry and subleasing. Listen in to learn more!

Mothers in Optometry: Interview with Dr. Carla Gasparini

Corporate Optometry Nation Podcast Mothers Day edition. Dr Maria Sampalis interviewed Dr Carla Gasparini, who has two Walmart locations in Austin Texas. Walmart has been a great partner for her. She discusses how she balances a family and being self employed. She gives great advice on how to grow a business and balance it all. Listen in to the very inspiring story how this female entrepreneur is doing it all.    She discusses how her corporate optometry office provides medical eye care . Being a mom and being self employed has been  a great career move for Dr Gasparini listen in to learn how you can do it as well.

Episode 2: 1099 vs. W-2: How Independent Contractors and Employees Differ

1099 vs W2:How Independent Contractor and Employees Differ.

Many Optometrists graduate from Optometry school and choose corporate optometry either as a W2 or 1099. Many ODs will do Fill in work as a 1099. Many  Independent Contractors will be paid more but it comes with a cost due to taxes.

Listen to the podcast  to find out tax tips, W2 vs 1099, quick books, being self employed in optometry and how to use technology to lower your tax bracket. Student loans are a big financial burden for optometrist. Read more about student loans and how to tackle them at Corporate OD. We talk about student loans and how to slash them and how to use them as a tax deduction.

Corporate Optometry has partnered with SoFi to offer our members and their families a $150 welcome bonus2 upon refinancing their student or Parent PLUS loans through SoFi.com/CorporateOptometry.

 

Listen to more podcasts at Defocus Media.