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5 Qualities You Need to Be a Successful Optopreneur

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Have you been thinking about starting your own optometry business? Building a business from the ground up and running it successfully is no easy feat. As is with every type of industry these days, the competition is intense.

But no obstacle is too big to deter a true entrepreneur from his or her chosen path. You may already have an entrepreneurial spirit. But even if you don’t, it’s possible to develop the qualities of a successful entrepreneur with practice.

1. Do What Others Won’t

Coming up with an idea and sticking with it is the most definitive trait of an entrepreneur. A successful entrepreneur goes with what clicks their mind rather than blindly following other’s opinions and acting on someone’s ideas. You shouldn’t waste your time and energy overthinking matters to the point that taking even the first step becomes too much of a task.

What you need to do is collect your thoughts in a way that allows you to come up with a productive plan for implementing your idea.

2. Say Yes to all opportunities

Being an entrepreneur demands being confident and believing in your skills and abilities. Having confidence in yourself gives you the strength to deal with the hardships that may come up in your way from time to time. True entrepreneurs readily accept every opportunity that comes their way because ‘no’ is not an option for them.

You must learn to be self-sufficient and self-reliant as well.

3. Don’t Let Anyone Put You Down

Entrepreneurs are met with all kinds of opinions and advice, including the helpful as well as the not-so-helpful one. Your friends and family members can particularly have a strong influence on how you perceive the feasibility of your plan. Listen to people who genuinely support you. And meanwhile, ignore and isolate yourself from the environment where you feel negativity towards your business. People may talk you into stay in your comfort zone and avoiding going into unchartered waters. As a true entrepreneur, remember to stay firm on your beliefs and not let anyone put you or your ideas down.

4. Stay Strong and Positive

You have to be fearless to be successful. If you don’t succeed at first, keep trying until you do. Remember that failure is not defined by incurring few losses but only when you stop struggling to achieve the goal that you initially set for yourself. Your so-called mistakes are actually a learning opportunity as they can teach you a lot about where to start from and what not to do the second time. Entrepreneurs stay focused on their goals and never give up as they know that great things happen by doing hard work.

5. Stand Up for What You Believe

When entrepreneurs introduce an idea or launch a startup, there’s always a chance that someone or the other will oppose them. A smart entrepreneur respects the freedom of speech but at the same time knows how to stand up and defend his or her ideas. It’s good to learn the art of how to disagree without being disrespectful to others, while maintaining one’s dignity at the same time.

Reflect on your work attitude and aptitude. You may already have the qualities of a successful entrepreneur but might not have realized it yet. If you can master these skills as an optometrist, rest assured that the world is your oyster.

5 Ways to Improve Patient Flow at Your Optometry Practice

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Ensuring a steady and efficient flow of patients is highly important for every optometry practice that wants to sustain itself. When you see more patients in a day, your practice has a better chance of growing at a faster rate. There are various ways in which you can improve patient flow in an optometry practice. But first, it’s essential to know what patient flow really means why it is crucial for eye care practices.

What Is Patient Flow?

Patient flow refers to the ease with which patients can move through a doctor’s office. It is a track of their movement in the place from arrival to departure.

Optimizing patient flow is important because it helps practitioners provide quality care. Smooth and efficient patient flow helps improve patient experience and increase satisfaction. It allows you to drive more revenue by streamlining the process of looking after patients at every touchpoint during their visit.

5 Ways to Improve Patient Flow

1. Improve the Layout of Your Office

The office layout can have a major influence on the flow of patients. When setting up a practice, pay special attention to the design of the place. Consider renovating or remodeling the space if it isn’t very patient-friendly in terms of the physical layout.

In an ideal clinic, the patients do not have to double back. The reception desk is adjacent to the entrance. Then there’s the waiting area and then the examination room. This ensures a smooth flow of patients from the entrance to the exit. Have the facility to allow patients to complete any paperwork near the reception desk, rather than having them move back and forth from the waiting room.

2. Teach Your Staff How to Manage Time

All your staff members should have a deep understanding of time management and be able to implement relevant techniques effectively. This includes the receptionist, assistants, technicians, and any other person under your employment.

In some practices, one team member might have to handle multiple tasks or patients at the same time. Therefore, the entire staff should have sufficient know-how of administrative work, preliminary checks, medical follow-up, and so on. Provide your team with the proper tools they might need to work efficiently in a dynamic environment. They should have no difficulty in handling patient surges during peak hours or holidays.

3. Use Mobile Technology

Introducing electronic media such as tablets can do wonders for improving patient flow. Go digital for most, if not all, of your paperwork. As opposed to traditional physical files, tablets offer a more efficient way of keeping track of the patient’s medical history, treatment plans, and even payments.

In most cases, you will notice that patients are speedier in filling out information on a tablet rather than on paper. If you have the budget, you can even provide your assistants with tablets for faster note-taking.

4. Keep Patients Up to Date

Having patients wait in your office for long periods of time is not good for either party. Not only does it frustrates patients but is also counterproductive for your practice. Smart optometrists keep their receptionists/ assistants up to date about their schedule. If you are running late or if your daily schedule is backed up due to any reason, it’s best to inform patients accordingly.

Tell your receptionist to always keep patients in the loop by dropping them a message or making a voice call.

5. Install an EHR System

Electronic health record (EHR) systems are designed to improve managerial tasks, such as bookkeeping and performing insurance checks. They enable you to tackle them easily in-between patient visits, preventing these mundane tasks from piling up. Implementing technologies like EHR can be quite an investment, but they are likely to bring in significant returns.

Optometrists who follow the right strategies to improve patient flow at their practice are able to increase patient satisfaction, reduce operating costs, and thus, boost revenue. Follow the tips mentioned above to maintain a steady patient flow at your clinic.

5 Tips for Improving Your Optometry Practice’s Reputation

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Enhancing your optometry practice’s reputation is vital for attracting new patients and retaining old ones. Outbreak of a pandemic has changed the way optometry is practiced.

It is now more cost-effective and rewarding to invest in digital marketing techniques for building your brand image. Here are top 5 tips to establish your optometry practice as a reliable contender in the market.

1.    Search Engine Optimization

Search engine optimization (SEO) is the process of enhancing your online presence by improving the quantity and quality of your website traffic. Optimizing your website increases its visibility by helping it rank higher on the search engines results page.

In this day and age, people increasingly use the internet to search for different products and services. Build an efficient website so that people looking for optometry services are able to find it easily. When you have a website that appears higher on the search engine results page, potential customers are automatically going to perceive your practice as a reliable one.

2.    Content Marketing

Producing engaging content is imperative in attracting more potential clients to your optometry practice. Text, info graphics, and videos are all examples of content you can upload to your website.

Blogs are an effective way to market your business. Share engaging and informative content to bring more web users to your website. Upload blogs regarding optometry or related topics to show that you possess sound knowledge regarding your profession.

3.    Ask for Customer Reviews

Get patients to review your practice so that you can display them on your website. Include a link on your website where customers can type in their review.

You can choose quotes from customer reviews and place them throughout your website to improve your optometry practice’s reputation. Reading about positive experiences will encourage people visiting your website to sign up for your products and services.

4.    Pay-Per-Click Advertising

Opt for pay-per-click (PPC) advertisements to get your business noticed when people search for optometry practices online. These ads usually appear at the top of the search engine results page along with organic results, or appear on the sides of search engines.

PPC works like buying visits to your website. You will be charged a small fee every time a web user clicks on your ad. These ad campaigns can be easily targeted towards a local audience to help raise awareness about your practice in your locality.

5.    Email Marketing

Email marketing is the oldest yet one of the most effective forms of digital marketing. When patients sign up with your practice, encourage them to share their email addresses.

Email patients to remind them about their annual exam, and send them follow-up emails if they don’t make an appointment. You can also email newsletters with informational content to engage clients. Email marketing is also an effective way of informing prospective patients about any new offers or discounts that you introduce.

Other than adopting online marketing techniques, you can enhance your optometry practice’s reputation in a number of small ways. Readily offer a refund when a customer is unhappy or lease additional space nearby to help patients park their cars close to your practice. A solid brand image will draw in more patients and encourage older ones to revisit.

CO Analytics: 73% of ODs are involved in the optical.

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One misconception in the industry is that Corporate ODs aren’t involved in the optical. A recent survey illustrates that 73% of ODs are meeting with optical managers to collaborate on company initiatives and their sublease needs.To increase optical sales, the optical manager can collaborate with the Optometrist. Corporate ODs prescribe lenses from the exam chair. Corporate ODs are decision-makers in our industry.  Whether the collaborations are daily or once a month, bridging the gap between the optical and the OD side of the business is vital. Historically, the better the communication between the two the better both businesses operate and generate higher revenue.

When it comes to the OD/optical staff meeting there are several important topics that are discussed. Some topics include exam business, # of exams, # of cancellations, # of walkins and OD coverage. Those topics coordinate with the optical sales. Optical business metrics are discussed and both parties look to partner to accomplish the goals that they have for the month and for the year.

Here are some topics for ODs to discuss with their optical managers about their subleases.

  1. Your Financial Performance: . Discuss revenue, profitability, cash flow, and the volume of managed care in your practice. Analyze previous month to date exam count and financial statements.
  2. Market Analysis: Evaluate the optical’s position in the industry. What is their acquisition cost per patient, growth in new customers, and competition in with 10 mile radius.
  3. Sales and Marketing: Review the effectiveness of sales and marketing strategies. Discuss the performance of various marketing channels, advertising campaigns, and sales efforts. Explore customer acquisition and retention strategies and analyze their impact on the bottom line.
  4. Efficiency: Assess how your sublease and optical can work efficiently to see walkins and increase patient volume during the hours of operation that you have. General rule is each day of coverage you are providing you are supposed to see 10-12 patients a day. Do not add days to the week until you are booked consistently.
  5. Customer Satisfaction: Examine customer satisfaction levels and feedback. Discuss strategies to enhance customer experience in order to increase patient retention. Many opticals have a NPS system.
  6. Outlook and Strategy: Discuss your objectives with the sublease and what you are looking to do in the future. This could be taking on a new sublease, expanding to hiring an associate, adding new equipment etc. . Identify areas for improvement, ask for feedback from optical.

Beyond the Podium: Thought Leadership in Optometry is Evolving

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A thought leader is an expert in their field who is actively engaged in promoting their ideas and sharing their knowledge with others. They are often seen as a change-maker or thought- provoking individual, and their aim is to influence and inspire others. They have a vision of what optometry is supposed to be, not what is dictated by others in the industry.

In order to become a thought leader, it is not enough to simply be an expert in your field. You must also be proactive in sharing your ideas and engaging with others. This can be done through writing articles or blogs, giving talks or presentations, or using social media. In the past thought leaders we ODs that lectured at conferences and had busy practices. With the rise of social media this has changed. Different voices are now able to be amplified. Thought leaders aren’t selected by optometry magazines, pharma boards ,companies or conferences anymore. Thought leaders are created from changing the norm and utilizing the different platforms they have to provide a different perspective. Corporate ODs have been underrepresented in the past. Now is the time to seek opportunity to amplify their voice in the industry. Different voices help our industry grow.

However, becoming a thought leader is not without its challenges. It takes time, effort, and dedication. And, once you have established yourself as a thought leader, there is a certain amount of responsibility that comes with it.

Are you up for the challenge? Here are some ways ODs have become thought leaders over the last 10 years.

1. Develop your expertise: To become a thought leader, you need to have in-depth knowledge and expertise in your field. This means staying up-to-date on the latest research, trends, and technologies in optometry. Attend conferences, seminars, and webinars. Read industry publications like Vision Monday and network with other professionals in the field; whether in person or on Facebook groups.

2. Create a platform: Establish a platform for yourself where you can share your ideas and thoughts. This can be in the form of a blog, a podcast, or social media. Create content that is informative, engaging, and provides value to your audience. Don’t be afraid of thinking outside the box and talking about things that others don’t.

3. Network: Networking is a crucial part of becoming a thought leader. Attend events, conferences, and seminars to connect with other professionals in the field. Meeting people face to face has a lot of meaning. You have to attend all the major conferences and add value to those conferences, whether it be cocktail hours, dinners, panel discussions, Facebook live events and podium time. Engage with others online through social media, LinkedIn groups, and forums.

4. Engage with your audience: Engage with your audience by responding to comments, questions, and feedback. Start a conversation and get people talking about your ideas. Encourage debate and be open to different opinions and perspectives. Thought leaders interact with other industry professionals throughout the year, not just at conferences. When you have other ODs asking you your thoughts on topics in optometry and breaking news, you have become a Key Opinion Leader.

5. Be authentic: A thought leader is not someone who pretends to know it all. Be authentic and transparent with your audience. Admit when you don’t know something and be willing to learn. Optometry is an evolving profession, leaders are readers. The more you continue to learn the better you will become and continue to evolve as a thought leader.

6. Seek out opportunities: Look for opportunities to speak at conferences, contribute to publications,provide content on social media and participate in webinars. Use your platform to promote your expertise and showcase your skills. Content is key! The more content you develop the more recognition you will get on the area you are looking to break into. Thought leaders seek out opportunities for exposure, it is never about the money but for the purpose.

7. Be consistent: Consistency is key when it comes to building a following and establishing yourself as a thought leader. It takes time and effort to build a reputation, so be patient and keep working at it. If your competitor is providing 1 content a week look to do 3x-5x more content per week. Over time content development will become part of your routine and won’t take up as much time as it did before.

Becoming a thought leader in optometry is not an easy task, but with dedication, hard work, and a passion for the field, it is achievable. As you establish yourself as a leader, remember to always be humble, open to learning, and eager to share your expertise with others.

The Power of Rejection: How Entrepreneurs Turn No Into Yes

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Rejection is something that we all face at some point in our lives. Whether it’s in our personal or professional lives, rejection is an unavoidable part of the human experience.

For entrepreneurs, rejection is a part of the journey. In fact, some of the most successful entrepreneurs have faced more rejection than anyone else. The key is to use rejection to your advantage and learn from it.

In this article, we’ll explore the power of rejection and how entrepreneurs can use it to their advantage. We’ll also look at the importance of a positive mindset and how it can help you overcome the fear of rejection.

1. Embrace rejection as a learning experience

One of the most important things you can do as an entrepreneur is to embrace rejection as a learning experience. If you can learn from rejection, it can become a powerful tool in your entrepreneurial journey. For example, if a potential investor rejects your business idea, ask for feedback and learn from their perspective. Use their feedback to refine your idea and make it stronger.

2. Don’t take it personally

It’s natural to feel disappointed or frustrated when you face rejection, but it’s important not to take it personally. Remember, rejection is not a reflection of your worth or ability. It simply means that the opportunity wasn’t the right fit for you at that time. Keep that in mind and move forward with a positive attitude.

3. Cultivate a growth mindset

A growth mindset is a powerful tool in overcoming rejection. Instead of seeing rejection as a failure, see it as an opportunity to learn and grow. Believe that your abilities can be developed through hard work and dedication, and that challenges help you reach your potential. Cultivate a growth mindset to help you overcome the fear of rejection and thrive as an entrepreneur.

4. Develop resilience

Resilience is the ability to bounce back from setbacks and continue moving forward. As an entrepreneur, you will face many setbacks and rejections, but resilience will help you stay motivated and focused on your goals. Develop resilience by focusing on your strengths, setting achievable goals, and building a support network of people who believe in you.

5. Stay persistent Persistence is key to success as an entrepreneur. Don’t let rejection discourage you or make you give up on your dreams. Keep pushing forward, even when it feels like the odds are against you. Remember that every successful entrepreneur has faced rejection at some point, and persistence is what separates the successful from the unsuccessful. In conclusion, rejection is a part of the entrepreneurial journey. However, by embracing rejection as a learning experience, cultivating a growth mindset, developing resilience, and staying persistent, you can use rejection to your advantage and achieve your goals. Remember, rejection is not a reflection of your worth, but rather an opportunity to grow and improve.

ODs want Executives in Optical Stores.

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In recent news,  Starbucks’ new CEO Laxman Narasimhan says he plans to work once a month in one of the company’s stores in an effort to stay close to its culture and customers. He claims that it will help him understand the business by immersing himself in every part of the business.  Many times CEO’s are out of touch on what is going on at the store levels, this includes the optical industry.  As a leader in the organization, they come up with a strategic plan and make decisions on what might be best direction for the company for that time. Hindsight is always 20/20! Many optical leaders are result driven and are nearsighted about decisions that might bring positive numbers now but bigger losses in the future.

Recently, I posted a poll in the Corporate Optometry Facebook group and  I asked,

“Do you think that Executives in Optical should work in stores on a regular basis?”

66% of  Corporate ODs stated YES, they think that upper management should work in the stores. This would provide  realistic expectations on goals created and help upper management understand the customer experience, and employee work culture. Working with the OD on that side of the business would help gain awareness on struggles that ODs face on a daily basis. Working the hours of operations that many do til 7pm or 8pm and weekends, to immerse themselves in this burnout culture that has been created to meet goals.  Eye Care Directors should spend a day leading by example seeing 4 or more patients an hour or doing telemed exams. Having them illustrate policies and procedures that have been created as sales tactics and marketing materials that are out dated.  Getting to know employees and ODs at a personal level will create employee engagement, satisfaction and reduce turnover.

The most alarming stat from the survey was that 28% of the responses stated that they didn’t think the executives could handle working in the stores.  This illustrates that many don’t have confidence in leadership competence, and that expectations are unrealistic. Leadership is so far removed from the ground truth.  

Exercising this idea as an active “role playing” in an organization. This type of leadership can be viewed as servant leadership. This style is based on leaders serving the greater good of the team and organization, than personal growth. With time, it would create new culture in companies and cultivate new ideas for programs to improve customer service, building trust, employee engagement and satisfaction. Image the change our industry could have and evolve if executives rolled up their sleeves and experienced the daily struggles that staff and ODs have!

5 Reasons New Patients Aren’t Finding Your Optometry Practice Online

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According to a report published by the Centers for Disease Control (CDC), more than 12 million adults in the US require medical treatment for eye problems every year. This means that the demand for optometrists is very strong. If attracting new patients to your clinic seems like a tedious task, then your digital marketing tactics might be to blame. Take a look at the top 5 reasons why new patients might not be finding your optometry practice online.

1.     You Have a Small Online Footprint

Gone are the days when people referred the Yellow Pages to find an optician or eye care provider in their locality. Now, it’s the online directories, i.e., the internet that they consult. If your practice’s profile information is incomplete or missing on popular online directories, especially Google, you are missing out on huge opportunities to grow your customer base.

Make sure all the local citations for your business are correct and up to date. Maintaining a Google My Business account is usually a good idea as it helps you manage your practice info and ensure the accuracy of data for potential patients searching for eye care services near you.

2.     Your Optometry Website is Not Optimized

A local consumer review survey reveals that at least one in every four patients searched for a local health care provider online before visiting the clinic in person. Therefore, ensuring that your business website ranks high on local search queries should be your top priority. To optimize your practice website for the search engines, you need to follow a proper SEO strategy. Some of the main steps for creating a winning website include:

  • Conducting keyword research
  • Using the most-searched-for keywords strategically in your web pages
  • Regularly publishing well-written, quality content
  • Using internal and external links to reputable websites to increase domain authority
  • Choosing a well-structured and easy to navigate web design

3.     You Do Not Have Online Patient Reviews

Reviews and ratings from existing patients play an important role in attracting new ones to your practice. Therefore, you must gather and post patients reviews on your optometry practice website. Online feedback assures new patients of the quality of care you provide. Plus, it can also help increase your website ranking on the search engine results page. Google states that positive customer reviews help improve the visibility of businesses online.

You can distribute survey forms for collecting patient feedback and upload them by yourself. Or you can simply ask your patients to share their post-visit thoughts on your website.  

4.     You Are Not Using Social Media

More than 75% of the US adult population uses one or more types of social media websites. So, if you aren’t maintaining an active presence on these sites, you are bound to face difficulty in attracting new patients to your practice.

Staying active on social media platforms like Facebook, Twitter, and Instagram not only raises brand awareness and your practice visibility but also helps you build a stronger relationship with your clients.

5.     You Do Not Have a Blog

ODs who do not include blogging in their practice marketing strategy are shooting themselves in the foot. Blogging helps enhance your search engine ranking by positioning your practice website among the top results. To get the best results with blogging, try to offer a mix of sponsored and organic content.

Some of the main topics you must write about include the services you provide and common questions patients ask about different treatment plans.

Attracting new patients to your optometry practice requires time and effort, but you can easily grow your patient base if you avoid the common marketing mistakes discussed above.

How to Talk About Payment Options With Your Patients

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Financial management is key in running an optometry practice successfully. Talk about payment options with patients in an effective manner to increase the likelihood of payment, and improve client-provider relationship.

If you feel too shy to discuss payment, tell yourself that you are running a business and deserve to be paid. Here are 3 basic guidelines to keep your patients well-informed about their financial responsibility.

1.      Be Transparent

Rule number 1 is to be open about the financial responsibilities of your patients from the beginning. Let them know about the procedures, costs, and payment options in advance.

Even if the cost of a particular treatment at your optometry practice is relatively high, do not hesitate to start discussing it with your patients. In fact, patients prefer you being open with them.

Talk to them about aspects that are covered and not covered by their insurance plans, so that they can allocate a budget accordingly. Also make sure you inform them about all payment options and the time when payment is due.

2.      Educate Your Staff

You can educate your staff regarding basic billing, so that they are able to talk about payment options with patients. Your employees should be able to effectively inform them about treatment costs at your optometry practice.

Make sure your clinical staff is aware of examination and treatment costs that may not be covered by insurance, so that they can alert patients accordingly. You can also provide scripts to your employees to help them talk about costs with patients in the right way.

Before the patient meets you, your staff members can give them a briefing about the procedures and their costs. If a certain procedure is not coverable by insurance, a staff member can guide them with signing a statement of financial responsibility. Train your employees to not hesitate and ask for payment in a firm yet diplomatic manner.

However, in certain scenarios, it is difficult for a staff member to brief the patients. For instance, while you are examining a patient, you may feel that a certain procedure needs to be performed. In that case, you can call someone from the billing staff to come back and explain the extra fee to the patient. Alternatively, you can opt for providing a more personalized experience by informing the patient yourself.

3.      Choose the Right Medium

Make sure you communicate the costs of your services or treatments in a simple and convenient manner. Phone calls and emails are conventional and reliable options, but with an expansion in digital communication, several more ways are now available.

According to a survey conducted by Truecaller, 64% of the adults admitted that they do not answer phone calls from an unknown number. Sending text messages is a quick way to let patients know the costs and payment options. Patients can easily read messages and follow a link to make the payment through their mobile phones, tablets, smartwatches, or other devices.

Making payment easy and quick for patients will improve your cashflow and increase response rates. Keep payment options flexible for patients, as some may still prefer a paper bill.

You can also use online options to inform patients about finances. It is a good idea to have a web page within your website or a tab on your Facebook page devoted to financial responsibility, payment plans, and insurance.

Discussing finances may initially make you feel uncomfortable. However, with the right strategies, you can conveniently and politely talk about payment options with patients. Make sure your staff also understands the importance of keeping patients updated.

5 Essential Business Planning Tips That Can Help Optometrists Survive a Recession.

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Various small businesses could be severely hit by a recession. Proper planning is the key to long-term business success. And it becomes all the more important in the face of uncertain circumstances such as the ones we are facing currently.

Here are five essential business planning tips that every optometrist must follow if they wish to power through a recession and ensure sustained growth in the coming year.

1. Think Strategically

There are several strategic approaches that optometrists can benefit from. Strategic thinking is what helps you succeed in a competitive market. Businesses that don’t have a strategic plan in place are bound to have a hard time in fulfilling their short term as well as long term goals.

Take time to think about your business’s vision and mission. What is your unique selling proposition? How do your products and services differ from those of your competitors? Do you do any specialty care?

Focus on aspects that will prompt customers to choose your services over the alternative options.

2. Don’t Skip Marketing

Your revenues may be down these days, but that’s no reason to skip marketing. Marketing plays a key role in keeping your business in the public eye. You can cut down on the marketing budget if you want. But don’t forgo it altogether.

Identify the channels that can bring in the maximum customers and run your marketing campaigns on those platforms only. Staying active on social media is a great way to connect with your audience, so don’t forget to leverage that.

3. Form Alliances

One of the most strategic business planning tips in today’s economy is to form alliances. Collaborating with other optometry businesses operating both locally and other medical professionals can help you gain access to new streams of income. It can enable you to identify and exploit opportunities that still exist in an otherwise halted economy.

4. Sort Out Your Finances

Finances are the core element that determine the viability of your business plan. Make sure that you always have sufficient capital at hand for debt servicing, asset acquisition, business expansion, and the likes.

In addition to the current expenses, think about other costs you may incur down the lane.

5. Structure Your Workforce

You need to think about the future implications on your business in regards to your staff.

Will those employees be willing to rejoin when your business gains momentum again if you cut their hours? Do you want them to rejoin or wish to hire new workers instead? What are the skills you will need to keep your business running in a changing economy?

If you plan to hire new employees, make sure you have capital available for any training that may be required.

End Note

No one plans to fail; they fail to plan. So, follow these business planning tips to help your optometry business not just survive, but thrive regardless of how the economy may be performing.