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ABB Analyze, powered by Glimpse

April 19, 2021

Every practice’s data tells a story. Not just of where they’ve been, but where they’re going. That data can serve as the North Star, guiding the strategic direction of the practice. The planning that follows most often begins with evaluating previous performance, setting a goal, determining the activities in which to execute to achieve that goal, implementing those activities and adjusting along the way based on the results – rinse, repeat.

All the intricacies that make up the plan can be complex and of course, ever-changing. But those complications shouldn’t apply to the collecting, storing and organization of that data. That’s where ABB Analyze, powered by Glimpse comes in.

At ABB Analyze, our sole purpose is to help practices succeed by making business analytics simple. Created by private business owners looking to maximize their performance, ABB Analyze understands first-hand, the challenges of successfully managing a business.

The system is designed to be intuitive, customizable and readily available. We show you opportunities, areas of improvement and how you compare to your colleagues. Most importantly, we save practices time so you can focus on what should be your number one priority, your patients.

To get the most out of your practice, you need to get the most out of your data. ABB Analyze will provide a clearer pathway toward increasing revenues and practice success.

To learn more watch this 2 minute video

Now Available! ABB Analyze Lite – FREE Access to 9 Key Practice Metrics – Get Started Here!

Jeremy Bono – Sr. Technology Product Marketing Manager, ABB Optical Group

4 Ways to differentiate yourself in Optometry

Optometry school may have equipped you with all the technical knowledge and expertise you need, but did you know that this alone does not a great optometrist make?

Read on as we take a look at some of the things they should be teaching you in optometry school, but don’t.

Listening to patients

This may seem like an obvious one, but you’d be surprised to know that some medical professionals don’t truly listen to what patients are trying to tell them.

Each patient is different. Rushing through appointments isn’t going to do anyone any good. As an optometrist, you owe it to patients to give them your time and respect.

After all, hearing out a patient is integral to determining what is troubling them, and coming through with the correct diagnosis.

A good place to start the conversation would be finding out what the patient in question does for a living. This can help you gather basic insights into the kind of lifestyle they lead, and reach a more informed place before treating them.

Managing inventory

The importance of this simply can not be stressed enough, especially considering current pandemic times.

You can be almost certain that the equipment you need, or the medicine you require is either in short supply, or is not going to be delivered on time.

It would thus be prudent to be proactive and take out the time to figure out all that you might be needing to ensure the smooth running of your practice.

Dealing with numbers

No matter what your profession, it would serve you well to follow these words of wisdom to a tee.

It’s important to understand that at the end of the day, you’re running a business. While it’s understandable that as an optometrist, you may want to focus on treating patients while hiring someone else to deal with the monetary side of things, you must set aside a bit of time poring over orders, receipts, and invoices.

No one’s asking you to do a deep-dive, but it will only benefit you and your practice if you’re aware of some basics: service rates by the hour, supply pricing, and how to avail the benefits of loyalty programs offered by various companies.

Managing staff

People management is not as simple as it’s deemed to be. It is, in fact, one of the more challenging aspects to running a practice.

Any practice that is running like a well-oiled machine is sure to have an efficient, meticulous team working behind the scenes.

Maintain employee motivation by empowering them, trusting them, and granting them due recognition for their efforts.

A good way to go about this is by first trying to gauge how good they are at making decisions. To do this, you don’t necessarily have to entrust them with a task; you can start by having routine discussions at the clinic to see where everyone stands.

The tactics mentioned above will help add value to your practice, and even guarantee long-term success.

3 Important KPIs to Improve Your Optometry Practice

If you run an optometry practice, you have to worry about your patients’ eye health and, on top of that, manage resources, improve productivity, and ensure profitability. Key performance indicators (KPIs) are essential factors to consider when analyzing your practice.

By monitoring KPIs, one can assess where their practice is lacking, what needs to be improved, and what redundancies need to be addressed. This leads towards a more growth-oriented optometry practice and ensures a patient-centric model of operation.

Patient Wait Time

When it comes to sight, patients get very anxious, as it is the sense we most rely on. Longer waiting times can exacerbate a patient’s anxiety and make them frustrated, leading to an unsatisfactory visit to their practice. More importantly, it hinders patients from getting the care they need, especially those requiring emergency treatment.

Reducing patient wait times is perhaps the simplest way to improve patient experience. Additionally, it helps to improve another KPI, patient satisfaction, improving patient retention. An excellent strategy to reduce patient wait times would be to adopt a patient portal where an optometrist can gather information on their patients, in turn, reducing wait times before their appointment.

Patient Follow-up Rate

This performance metric deals with patient care after a prescribed treatment by the optometrist. These can include simple procedures like examining patients, prescribing glasses or medication, or complicated procedures like performing tests to diagnose rare eye diseases and post-surgical care.

An optometrist may have to perform multiple procedures if a prescribed treatment doesn’t work or if a disease progresses. By analyzing the cases with an increased follow-up rate, treatment becomes streamlined for similar cases, whereby the patient’s needs are met promptly.

From a business point of view, a patient is more likely to revisit if their needs are met proactively. Hence, using multiple communication channels such as emails, texts, and surveys may determine the best course of action for a patient’s ailments.

Missed Appointments

A patient can miss their appointment for many reasons such as financial troubles, transportation issues, or just plain old forgetfulness. However, they do not know the impact of their missed appointment. Other than a practice missing out on opportunity costs, resources can be diverted to taking care of patients in their stead.

The onus falls on an optometrist to check in with their patients before their appointments and confirm their availability. This can also be an excellent opportunity to gain valuable feedback from the patient to seek a reason for their missed appointment. It can point out deficiencies in your practice that may need improvement.

There are many more KPIs one can analyze in their optometry practice to make it grow even further, but the ones mentioned above are perhaps a good starting point that provides value to both patients and doctors.

Implementing an Optometry Compensation Plan

Optometry compensation plans need to be executed carefully since they are highly controlled expenses for an optometry clinic. You need to do is the right way to ensure that you don’t end up costing the clinic too much money. Here is how you can implement a proper action plan that will make the entire process more efficient.

1. Determining the Right Market Pay Rate for Every Position

Each position at the clinic will require a different compensation amount. You will need to use a salary survey to establish bands for salaries. These bands are basic groupings of existing salary rates based on

the experience of the candidate or the employee. You will need to determine the amounts for senior, mid-career, and entry-level positions. This can help you make decisions about hiring and raises.

2. Creating Comprehensive Job Descriptions for Every Position

You should think carefully about the responsibilities and duties of every position. Having a detailed and proper job description that includes duties, required skills, educational levels, and working hours can help the candidates and employees understand their position in a better way. The description should also have a summary of expected employee behavior.

The more accurate you are, the more realistically the employees can approach the task. The optometrists should make sure that the employees do their tasks well, and the job description can help with that.

3. Explain the Entire Process to the Team

Making sure you are transparent is the most important thing. You should answer any questions and make sure the employees know everything they can about the job. You can also meet with every employee individually to make sure they have a clear understanding of the expectations and compensation plan. This process will pay off in the long run.

4. Ensuring Team Accountability

The performance standards and responsibilities need to be met, but don’t wait till the end of the year to update the employees on their standing. You should give regular and clear feedback throughout the year to ensure that they are able to improve their performance. Frequent evaluations and reviews will help them, and they will definitely appreciate it too.

5. Reviewing Team Performance, Revenue, and Potential Raises

Evaluate who are the top performers for the year and reward them before anyone else. Then, you should look at the employees who may not have met your expectations and consider other options. For example, you can look for new hires or provide a chance for them to develop further. Offering formal reviews for all the team members can help.

Optometry compensation plans may not always be easy to execute, but only if you don’t follow the right steps. It doesn’t have to be such a complicated procedure if you have an action plan in place.

How to Attract and Retain Your Ideal Patient on a Budget

Visiting an optometrist is a fairly common practice as they offer patients a solution for bad eyesight, eye disease and help with detection of general eye problems. Research suggests that around 39 percent of adults in the USA consult an optometrist or ophthalmologist once a year.

Marketing your optometry business involves a careful analysis of marketing strategies and organizing a well through-out marketing plan. Here is how you can attract and retain your ideal patient on a budget:

Identifying the Ideal Patient

To make your optometry practice more effective and cover all your costs, it is imperative that you use relevant marketing tactics to attract the ideal type of patients. With the right patients coming in, you will be able to:

· Earn a higher return on investment

· Understand patient needs better

· Market your services in a cost-effective manner

Being able to target the right client base through better marketing strategies will enable your clients to have a better understanding of what services to expect. Having a good idea of what your customers want will also help you add value to your products and services.

There are 2 simple steps to identify the ideal target market:

1. Marketing Segmentation

Analyze the primary characteristics of your ideal patient. Start with segmenting the market into categories such as demographics, psychographics, geography and behavior. Evaluate where your target market stands to move closer to achieving a holistic overview of your ideal patient.

2. Patient Persona

Once you are done segmenting the market, you are bound to have a good idea about your ideal patient. Ask yourself what kind of patients you enjoy working with the most. List down some common attributes based on name, health attitudes, income, occupation, interests, habits, age and method of payment.

Figuring out the ideal patient does not mean you should refuse to treat those who do not meet your criteria. The goal is to make your business more profitable by prioritizing quality over quantity.

Marketing Tactics to Attract and Retain Your Ideal Patient

Good marketing strategies for your optometry business do not have to be expensive; they just need to be efficient. You should aim to market your products and services in a way that they provide valuable information to your target audience while increasing brand loyalty.

You can easily minimize your budget once you figure out details regarding your ideal patient and optimize your marketing tactics accordingly. Both traditional marketing and online marketing strategies are likely to benefit your business as long as you ensure you pick and choose the right ones based on the clientele you wish to attract and retain.

Conventional Marketing

Although the internet is gaining popularity as a marketing platform, it has not yet eliminated the need for conventional marketing practices. Some vital ones include:

1. Referral program

A patient referring your business to other people is not only an efficient marketing strategy but is also a compliment as it assures you that you are doing your job well.

Start a referral program by offers such as a voucher, discount, gas card or lucky draw token. This is a good way to show your appreciation and promote your services.

2. Take out time for local charities

Strengthen your brand loyalty by joining charities. This will help build trust and establish the reliability of your optometry business.

When patients will notice your efforts to give back to the community, they will have a higher opinion of your business. Your passion to help others is likely to make your customers keep coming back to you.

3. Broadcast or outdoor ads

An eye-catching advertisement or an infectious jingle will not fail to get noticed. Radio is an effective and reasonable medium to tap the local market.

A well-designed billboard ad is also likely to be retained by people. Whenever they will feel the need to consult an optometrist, they may recall your advertisement.

Online Marketing

In this day and age, the scope of digital marketing is growing tremendously. Having a noticeable online presence allows you to attract a large customer base and is easy on the pocket.

1. Email Marketing

Keep sending emails to your clients from time to time to reinforce their preference for your products and services. Ask people for their email addresses when they register with your services.

You can email people about new offers, newsletters, and reminders for yearly check-ups. Moreover, you can also market in subtle ways by sending out informative emails regarding eye health.

1. Website

Focus on developing a website that is designed well and provides people with valuable information about your products and services. When people search for an optometrist’s services, they are bound to use a search engine rather than a traditional phonebook, which is why it is important to have a powerful online presence.

Make sure the visitors on your website enjoy a good user experience. In order to be visible to the right kind of users, your website must be optimized for search engines.

Search Engine Optimization (SEO) is a process that ensures that the site is structured in a way to rank higher on the search engine results page. It involves tweaking your website to increase its loading speed, making it mobile-friendly and placing visible calls-to-action to convert visitors into customers.

2. Social Media Marketing The latest findings show that as many as 2.7 billion people are active on Facebook every month. The importance of maintaining your presence on social media cannot be overstated.

Make sure you are visible to your target audience on leading social networks such as Facebook, Instagram, and Twitter. Routinely update your clientele about new offers and practices to keep them engaged.

Choose your marketing platforms wisely in order to attract and retain your ideal patient. Both conventional marketing and digital marketing avenues can be used in a cost-effective manner one you have a clear idea of your target audience and the way to reach them.

References:

1. Statista https://www.statista.com/statistics/917000/optometrist-ophthalmologist-visit-frequency-among-adults-us/

2. Statista https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

Ways to Grow your Optometry Business with Uninsured Patients.

This optometry blueprint is designed to increase your customer base by attracting uninsured patients to your door. It also results in a stable, recurring profit growth that you can rely on even more than insurance payments. The optometry strategy is important for any clinic to grow and build a base of loyal patients.

Ways to Grow your Optometry Business with uninsured patients.

There are four common ways that optometry owners can grow.

1. Marketing Material throughout the Clinic

Every room in the clinic should have marketing material so that all patients know about the the different programs your office offers. They should be curious about the material so that the office staff can talk about the details about the program with them.

2. Staff Should Be On the Same Page

All the staff members should have clear knowledge about the program so that they can speak clearly to patients. By working as a team, you will remove the burden from your office manager and increase the likelihood of the patient to understand the program.

3. Talk With Insured Patients As Well

Speaking about the program with insured patients is also important. An optometrist clinic cannot just rely on insurance payments, which are often late. The patients may like the additional benefits they are getting from your program. Explain what their insurance covers and what your program can provide for them and the value.

4. Find Uninsured Patients

Your database should keep track of all uninsured patients that walk through the doors. By presenting the program to them through letters, emails, or calls, you can get more patients to sign up. Activate patients you have not seen in years. With the pandemic many are in between insurances.

Attracting Uninsured Patients

If you want the program to succeed, you will need to attract more uninsured patients towards the practice. There are many marketing tools that can come in handy in such cases.

Direct Mail

Direct mail can help you create awareness about the program. You can target certain communities and areas at once time. The post office has a service to be able to direct mail your target audience. Many times self employed people might have high deductible insurances and can be treated as self pay.

Online Advertising

Social media and other online advertising platforms are a great option for reaching many specific target audiences. You can segment possible audiences and send out targeted ads to educate them about your optometry program. Having patients understand what your office can offer compared to using insurance and paying more.

Community.

Connecting with retirees can be a great way to form an image of an optometrist that works for the community. Many times their insurance does not cover routine care. Your program might be a way to attract them.

Working with local HR departments to have wellness eye exams as part of your services in addition to their medical insurance is a great way to attract uninsurance patients. Develop a contract that is attractive to that company to provide care for their employees. These patients will tend to pay more than vision care plan patients and be more loyal to your practice.

Conclusion

The optometry program can be a wonderful way to offer benefits to uninsured patients. It can also help the clinic build better connections, a loyal patient base, and recurring, stable income. It can also be a great way to keep patients from looking for other options as they know what you have to offer instead of at the moment decision on which eye care professional to choose.

How to Build Your Leadership Skills: Difference between a Leader and a Manager.

If you want to become a leader in the workplace, you’ll need to change more than just your outlook. Becoming a true leader isn’t as simple as managing a team and delegating tasks. You need to learn how to handle stressful situations with ease and make sure that everyone in your team feels valued.

Instead of just supervising a group of people and getting the work done, you need to inspire them to do better every day and step out of their comfort zone. Your focus needs to be on building relationships with your employees and getting them to trust you.

Let’s take a look at what sets a leader apart from a manager and how to develop leadership skills in the workplace.

1. Be Open-Minded and Innovative

Leaders are always open to new things. They have a passion for creating, and they don’t shy away from experimenting with new ideas. They don’t believe in sticking with tradition and are always looking for better opportunities to explore.

They’re unafraid of the challenges that come their way and encourage their employees to think outside of the box. Managers, on the other hand, believe in sticking to what they know. They aren’t open to new changes and like to stay within their comfort zone.

2. Take Risks

Leaders are all about taking risks every time an opportunity presents itself. They understand the importance of risks and are eager to learn from their failures. They believe that risks bring forth a realm of possibilities for any business and help a company grow.

They aren’t scared of failing because they realize that every failure is a blessing in disguise. They exude an aura of positivity and create a sense of hope and curiosity in their employees.

Managers avoid taking risks because they don’t feel comfortable in newer and unforeseen territories. They believe in following tried and tested ways to solve all their problems and don’t appreciate disruptive thinking in the workplace.

3. Stand Out from the Rest

Leaders are driven by their need to stand out and be unique. They’re aware of themselves and aren’t scared of owning up to their shortcomings. They’re willing to take their business to new heights by deviating from established procedures.

They value different opinions and encourage their team members to share and explore new ideas.

Managers like to emulate their predecessors. They replicate what they’ve been taught and don’t feel comfortable with the idea of standing out. They aren’t always eager to accept responsibility for their mistakes. For them, their employees are just individuals who work for them and are expected to complete the tasks they’ve been assigned.

Bottom Line

Now that you’ve learned what makes a leader different from a manager, you can also become a great leader in the workplace by changing your way of thinking. The next time you’re faced with a challenge, you need to be willing to take risks and have an open mind to increase your chances of success.

5 Tips to Manage Your Anxiety during COVID-19 Lockdown

As Coronavirus cases continue to rise, people all over the globe have decided to go into self-isolation to protect themselves and their loved one. With incessant media coverage and increasing unemployment rates, there’s no doubt that these uncertain times are creating stress and anxiety for the global population.

If you’re struggling to look after your mental health during the Covid-19 outbreak, here’s a guide on how you can manage your anxiety and keep your mental well being as your topmost priority.

1. Avoid Obsessing Over Coronavirus Updates

It’s important to know what’s happening all around the world, but when you’re stuck at home and watching constant news about the pandemic, you’ll end up putting your mental health at risk.

You need to figure out a way to balance watching important news and news that could make you feel depressed. Take regular breaks from social media and mute keywords and accounts that can trigger your anxiety.

2. Use This Opportunity to Focus on Self-Care

Even though the world may seem dismal and dull right now, you need to focus your energy on the positives. Take advantage of the mandated work-from-policy and use it as an opportunity to explore your interests and create something you’ve always dreamed about.

If you approach this time with a negative attitude and stress about feeling trapped inside your home, you’ll only cause your anxiety to worsen. This can be your chance to focus on self-care and rediscover yourself.

Make an effort to reach out to family and friends and talk to each other on a regular basis.

3. Try Your Best to Maintain Your Normal Routine

If you have children at home, working from home can become stressful and you may be tempted to fall into a more laid-back schedule. This may lead to having negative thoughts about yourself, which is why you need to try and maintain at least some form of your normal routine from the pre-quarantine days.

It’s advisable to wake up and go to bed at the same time as you used to, make time to have proper meals, and do household chores just like before. Sticking to your normal routine will allow you to feel more active and make it a lot easier for you to readjust when things go back to normal.

4. Make Time for Exercise

Don’t give up on your exercise regimen during this global crisis. Studies have shown that exercising regularly releases chemicals, like serotonin and dopamine, which are just as effective as anti-depressants for treating mild depression.

Since you may not have access to a gym, you should create your own exercise routine at home and try to reserve at least 30 to 40 minutes of your time to exercise about three or four times every week.

5. Get 8 Hours of Sleep

It’s also necessary to get good quality sleep every night to increase your chances of handling your emotions and staying healthy. It’s recommended to achieve about 8 hours of sleep every night after taking a hot bath and making sure there’s no screen time at least two hours before your bedtime.

Final Words

It may be difficult for you to keep up your normal routine, make time for exercise, and avoid watching the news when you’re uncertain about what the future may hold. Follow the tips mentioned in this blog post and take little steps each day to keep your stress and anxiety under control.

Guidance for Optometric Practices during Covid-19 Outbreak

In the light of Covid-19 pandemic, doctors of optometry, who happen to be frontline healthcare providers, have an obligation to make sure appropriate guidelines and requirements are being observed in their respective clinics.

In this blog post, we’ll take a look at some guidance provided by the AOA so you can ensure the well-being of all your staff members and patients and maintain a healthy and safe environment.

Steps to Take Before and After Patient Care

Educate yourself and staff on the signs and symptoms of COVID-19

It’s also necessary to ask your staff if they’re experiencing as these can be presenting signs of Covid-19. If any of your staff remembers report that they’re ill, you should ask them to seek immediate medical attention.

Make sure all your equipment is properly disinfected with a diluted bleach or alcohol solution with at least 70% alcohol.

Staff members are also required to wash their hands thoroughly for at least 20 seconds right after they arrive, before and after interacting with a patient, prior to eating and after using the restroom.

Provide alcohol-based hand sanitizers to your staff, if possible. The CDC recommends using hand sanitizers that have greater than 70% isopropanol Everyone must maintain social distancing and disinfect all technologies devices before and after use.

Stock up masks, gloves and goggles. Breath Shields are available via Topcon for free to providers. Make sure there are protocols to wipe surfaces and equipment before and after the patient.

Steps to Take During Patient Care

To make sure your patients are aware of the guidelines provided by the AOA, you need to share them via email and post them on your official website and social media pages. Advise them against coming into the office if they’re experiencing any flu-like symptoms.

Instruct the patients to seek medical attention right away if they’re showing any of the following emergency warning signs:

Temperature

Flu like symptoms

· Continuous pain or pressure in the chest

· Shortness of breath or difficulty breathing

· coughing

shortness of breath

conjunctivitis

Inform your patients via email and on your office door about COVID-19. If they have traveled or have a temperature they are to reschedule and return after quarantine.

. Tell your patients to only bring a limited number of people to accompany them.

If any of your non-emergent patients are 60 years of age or older, have pre-existing conditions with weaker immunity, offer to reschedule to avoid putting them at risk. Make sure there are limited points of entry into the office and only a limited number of people can sit in the waiting area. Try and book 1 patient per hour and limit number of people in the office.

The chairs should be placed at least six feet away from each other to maintain social distancing. If there isn’t enough room in the waiting area, you should ask the patients to wait for their turn outside or in their respective cars.

These are just some of the guidelines offered by the AOA. For more details and clarity regarding these instructions, go to their website

Time to Close? 97% of Corporate ODs don’t have the resources to protect themselves against COVID-19.

Many Corporate ODs are working through the COVID-19 pandemic. Optometry offices are not considered essential services. Many state organizations have recommended optometrists to shut down their offices for 2 weeks. The CDC recommends no gatherings larger than 10+. With some offices seeing 4-6 patients an hour the office can exceed the CDC’s recommendation. Corporate OD lanes being small areas was a major concern for many ODs.

Many Corporate ODs voiced their concerns about working during the pandemic without the proper resources provided to them. Many ODs don’t have face masks, gloves and have low supplies of Lysol wipes. Corporate ODs were concerned about working in a retail environment where there are a lot of people entering the building to purchase food and other supplies.

97% of ODs don’t have the resources to protect themselves and avoid the spread of the virus.

As of 3/17/2020

Warby Parker was the first to come out and close all their stores and paying their staff including their ODs during this difficult period.

Luxottica announced changes in store hours to 12-6 in their Lenscafters locations and closed the LC Macys for 2 weeks. Some LC sublease owners have closed their locations.

For Eyes reduced store hours and sublease ODs were make a business decision if they were to close their books.

Costco optical will close of 30 days according to resources in the Corporate Optometry Facebook group.

Sams Club followed by closing for the next 2 weeks.

Stay Healthy, hopefully together we can get more store closures and resources to the stores that will stay open.

Update 3/23 For Eyes closed, VisionWorks closed, TLC closed National Vision closed and all paid their employed ODs. Shopko closed and Stanton Optical. If we missed your company please contact us at corporateoptometry@gmail.com

Podcast

Vision Benefits of America Offers $1 Million in Loans to Optometrists

Corporate Optometry Nation
Corporate Optometry Nation
Vision Benefits of America Offers $1 Million in Loans to Optometrists
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Corporate Optometry Nation Podcast host Dr Maria Sampalis interviews the VBA CEO Jeff Hollowood. We divide into the great things VBA is doing for ODs during this pandemic. VBA set up the Pennsylvania Optometric Emergency Assistance Program. It currently has provided close to 500k in loan assistance to optometrists.

Questions that were asked during the interview highlighted. The Pennsylvania Optometric Emergency Assistance Program.

· Who is eligible?

· What is the eligibility criteria?

· When did the program begin?

· How long do participating providers have to pay back the loan?

· Why did VBA decide to offer POEAP loans?

Listen in to learn more about this great program to help the OD community.

Corporate Optometry in India Part 1

Corporate Optometry Nation
Corporate Optometry Nation
Corporate Optometry in India Part 1
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With about 450 million people needing vision correction, uncorrected refractive error accounts for over 50% of vision impairment in India. Optometry is yet an unregulated profession. Defocus Media and Corporate Optometry Nation would like to present a podcast with Ms. Ukti Vora, an Indian optometrist who shares details about the history and growth of Optometry in India post the launch of ‘Vision 2020 – Right For Sight’ program.

She provides insights about how optometry is practiced differently in India compared to major countries like USA and Australia. Optometrists in India are exploring different ways to deal with major competitors like Lenskart and Titan Eye Plus. Lack of regulation affects the policies for insurance and law in India. Efforts by various organization like Optometry Council of India (OCI), Associations of Schools and Colleges of Optometry (ASCO), Indian Optometry Federation (IOF) and ‘Let’s RevolutionarEyes’ are contributing towards promoting and regularizing the profession. Organizations like MasterClass Optometry are promoting quality CME for practicing optometrists. India, still a developing market, has tremendous opportunities for collaboration in academics, research and corporate world. Ukti shares her experience and knowledge over the years to bring us closer to understanding optometry in India.

What Failure Can Teach You that Success Can’t

Corporate Optometry Nation
Corporate Optometry Nation
What Failure Can Teach You that Success Can't
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Corporate Optometry Nation partners with the Primary Eye Guys on this podcast. They discuss how their failures have shaped them. Learn to embrace failure in your career in optometry. The best lessons are the ones you learn from putting in the work and being able to continue despite the failures.

Creative Marketing with Dr Asma Alsalameh

Corporate Optometry Nation
Corporate Optometry Nation
Creative Marketing with Dr Asma Alsalameh







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Dr Asma Alsalmeh sits down with the Corporate Optometry nation podcast to discuss creative marketing techniques to grow your optometric practice in corporate optometry. Being a sublease OD has its advantages with the corporate optical having the ability to market at a high level. Many corporate opticals will only advertise materials and promotions but not the eye exam. As a business owner you need to acknowledge that marketing is an investment in your practice not an expense. Listen in to the newest podcast to learn how this OD took a new sublease and found opportunities to expand her business with creative marketing techniques at an affordable price!

Corporate Optometry with Dr Ken Kopolow

Corporate Optometry Nation
Corporate Optometry Nation
Corporate Optometry with Dr Ken Kopolow







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Corporate Optometry Nation Podcast interviews Dr Ken Kopolow. Dr Kopolow has many locations within Luxottica. He has Pearle Vision franchises and subleases at Lenscrafters in Nevada. We talk about how to manage multiple locations and how to achieve financial success in corporate optometry. There are many differences between franchising in corporate optometry and subleasing. Listen in to learn more!

Mothers in Optometry: Interview with Dr. Carla Gasparini

Corporate Optometry Nation
Corporate Optometry Nation
Mothers in Optometry: Interview with Dr. Carla Gasparini







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Corporate Optometry Nation Podcast Mothers Day edition. Dr Maria Sampalis interviewed Dr Carla Gasparini, who has two Walmart locations in Austin Texas. Walmart has been a great partner for her. She discusses how she balances a family and being self employed. She gives great advice on how to grow a business and balance it all. Listen in to the very inspiring story how this female entrepreneur is doing it all.    She discusses how her corporate optometry office provides medical eye care . Being a mom and being self employed has been  a great career move for Dr Gasparini listen in to learn how you can do it as well.

Episode 2: 1099 vs. W-2: How Independent Contractors and Employees Differ

Corporate Optometry Nation
Corporate Optometry Nation
Episode 2: 1099 vs. W-2: How Independent Contractors and Employees Differ







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1099 vs W2:How Independent Contractor and Employees Differ.

Many Optometrists graduate from Optometry school and choose corporate optometry either as a W2 or 1099. Many ODs will do Fill in work as a 1099. Many  Independent Contractors will be paid more but it comes with a cost due to taxes.

Listen to the podcast  to find out tax tips, W2 vs 1099, quick books, being self employed in optometry and how to use technology to lower your tax bracket. Student loans are a big financial burden for optometrist. Read more about student loans and how to tackle them at Corporate OD. We talk about student loans and how to slash them and how to use them as a tax deduction.

Corporate Optometry has partnered with SoFi to offer our members and their families a $150 welcome bonus2 upon refinancing their student or Parent PLUS loans through SoFi.com/CorporateOptometry.

 

Listen to more podcasts at Defocus Media.