This optometry blueprint is designed to increase your customer base by attracting uninsured patients to your door. It also results in a stable, recurring profit growth that you can rely on even more than insurance payments. The optometry strategy is important for any clinic to grow and build a base of loyal patients.
Ways to Grow your Optometry Business with uninsured patients.
There are four common ways that optometry owners can grow.
1. Marketing Material throughout the Clinic
Every room in the clinic should have marketing material so that all patients know about the the different programs your office offers. They should be curious about the material so that the office staff can talk about the details about the program with them.
2. Staff Should Be On the Same Page
All the staff members should have clear knowledge about the program so that they can speak clearly to patients. By working as a team, you will remove the burden from your office manager and increase the likelihood of the patient to understand the program.
3. Talk With Insured Patients As Well
Speaking about the program with insured patients is also important. An optometrist clinic cannot just rely on insurance payments, which are often late. The patients may like the additional benefits they are getting from your program. Explain what their insurance covers and what your program can provide for them and the value.
4. Find Uninsured Patients
Your database should keep track of all uninsured patients that walk through the doors. By presenting the program to them through letters, emails, or calls, you can get more patients to sign up. Activate patients you have not seen in years. With the pandemic many are in between insurances.
Attracting Uninsured Patients
If you want the program to succeed, you will need to attract more uninsured patients towards the practice. There are many marketing tools that can come in handy in such cases.
Direct mail can help you create awareness about the program. You can target certain communities and areas at once time. The post office has a service to be able to direct mail your target audience. Many times self employed people might have high deductible insurances and can be treated as self pay.
Social media and other online advertising platforms are a great option for reaching many specific target audiences. You can segment possible audiences and send out targeted ads to educate them about your optometry program. Having patients understand what your office can offer compared to using insurance and paying more.
Connecting with retirees can be a great way to form an image of an optometrist that works for the community. Many times their insurance does not cover routine care. Your program might be a way to attract them.
Working with local HR departments to have wellness eye exams as part of your services in addition to their medical insurance is a great way to attract uninsurance patients. Develop a contract that is attractive to that company to provide care for their employees. These patients will tend to pay more than vision care plan patients and be more loyal to your practice.
The optometry program can be a wonderful way to offer benefits to uninsured patients. It can also help the clinic build better connections, a loyal patient base, and recurring, stable income. It can also be a great way to keep patients from looking for other options as they know what you have to offer instead of at the moment decision on which eye care professional to choose.