Working in the corporate optometry has its own set of challenges that many Corporate ODs face. If you are leasing space from the corporate optical, you may run into some complications with your regional manager and the optical staff.
If you are not careful, some form of miscommunication can lead to issues like mishandling of appointments, mismanagement of patients and not getting your insurances verified regularly.
These sublease issues coupled together can really affect your performance and cause patient dissatisfaction. Follow these simple steps to overcome these problems and make sure nothing comes between you and your patient.
Hire Your Own Staff
As a sublease OD, you have to let go of some control when it comes to administrative and managerial work. If the staff works directly under the corporation, scheduling errors may occur because you haven’t had the chance to train the staff.
In such cases, you can always request to hire your own staff and train them according to your needs and objectives. This requires some time and effort from your end. But once you’ve managed to train your team, you’ll have more administrative control and you can make your own rules keeping patient care as the topmost priority.
Schedule a Meeting
If you are not able to hire your own staff, you can always schedule a meeting with your managers and staff. During the meeting, you can raise your concerns in detail. Understand their objectives and expectations, and figure out a strategy to keep yourself and the staff satisfied.
Communication is extremely important. You need to let them know that the problem at hand is affecting the quality of patient care, and as a team, you should work together to enhance the patient experience.
Check Your Lease
Checking your lease may be one of the simplest ways to solve your problems. Your lease has all the requirements and role expectations stated clearly. If your staff has been mismanaging your patients and their appointments, then you can print out your lease and inform them of their tasks.
This will help clear up the confusion of who’s in the wrong and you will be able to get to the bottom of the issue more quickly.
It is important to know the roles of employees working for you to make sure everything runs smoothly and no one falls out of line.
One precautionary measure you should take is to have access to your own phone line (unless your sublease agreement doesn’t allow you, in which case, make sure to negotiate before
signing the lease). Many times the phone line given to you is a property of the corporate optical and, if you decide to end things with them, you can lose all contact with your patients.
As patient demands and expectations are increasing, you need to make sure there are effective business processes in place fulfilling those needs. You need to give immediate attention to any problems you face because with every mistake you make, you could potentially lose a patient forever.