Posts

Corporate OD Myths: Take 2

Starting a sublease in corporate optometry may seem like a daunting venture.  Based on what you’ve heard from friends, colleagues, and the internet, you may have heard a variety of conflicting opinions, leading you to doubt whether you are ready to start a career in corporate optometry and whether it is the right fit for you.  Here, we address some corporate optometry myths to eliminate some of the doubts you may have.

1. Patients will not follow you if you leave your current practice.

You may be afraid to leave the company you are currently working for due to fear that you will lose all of the patient relationships you have built.  That being said, the majority of patients are loyal to the doctor, not the brand. Having built a foundation of trust through continued visits and recommendations, you may be surprised how many patients are willing to move with you.

2. ODs rely on optical to keep their own business alive.

Another common myth is the idea that corporate optical supplies ODs with their patients in order to keep the business running.  Now, it may be true at first that corporate will supply some of the initial client-base, but it is the OD who keeps the patients coming.  The quality of care, comfort you provide, and relationships you build with your patients are what truly affect whether they continue to provide you business.   In other words, the doctor makes or breaks the business, and you don’t necessarily need corporate optical to survive.

3. It is too difficult to start your own practice.

While it is certainly a challenge to start your own practice, there are a variety of initiatives you can take and personal skills you can use in order to kickstart your business.  Once again, the possibility of success is truly in your hands. You need to be an entrepreneur in corporate optometry and use your resources to grow. Starting your own practice will not be easy, but it is certainly not impossible, especially with a good work ethic and business mindset.

4. The lowest-priced eye exams and vision plans will bring in more patients.

It may seem that, in order to gain patients, you need offer the lowest-priced eye exams and vision plans amongst your local competitors.  This method, however, is neither the only strategy nor the best strategy to bring in patients. Word of mouth and the power of recommendations from your current patient-base is crucial, and whether you are receiving this praise will depend on the quality of your care.  In addition, the convenience in scheduling, such as being able to make appointments online, will attract new patients searching for an optometrist.

5. Adding more hours and days creates more patients and income.

While you may assume that increasing the amount of hours in the office will, in turn, increase the amount of patients coming in, this is a huge myth.  Working 7 days a week won’t necessarily bring in more patients. Rather, you should consider what an optimal schedule for both you as the optometrist and your patients may be, as well as how many hours you need to be in the office to accommodate your client-base and to profit.  

6. The income potential in corporate optometry is tremendous.

Income potential is corporate optometry is highly variable depending on a variety of factors, each of which you can look into when considering starting a sublease in corporate optometry.  For example, the location in which you will be working highly influences your income potential. In addition, whether you are working with a new vs. established brand will affect the amount of revenue you are able to bring in.  

7. Contracts are absolutely set in stone.

Simply stated, everything is negotiable.  If there is a part of a contract that you are uncomfortable with or that you feel should be changed, express this and work to make a agreement that benefits both sides.  Don’t settle for less than what you believe you deserve!

Powerful Advice for Young ODs

Starting fresh in any field can be a little startling for anyone. Not knowing one’s way around the job and its responsibilities may lead to confusion and discomfort.

Every young person starts their new job with a lot of knowledge and a plethora of hope. They wish to stay on the job and watch their careers excel.

Recent optometry graduates have every word of wisdom spoken by their professors chiseled into their minds. They have their skills polished, gears running, and are ready to receive one patient after the other, hoping to change their life.

But as time goes on they discover, to their dismay, that they do not have as much a grasp on the job as they thought they did. They realize that the work life goes beyond what was written in the course books and what their professors jotted down on the whiteboard. This is when the panic sets in and the new optometrist would find themselves feeling lost.

There are some things that you learn with time, but that does not mean you have to necessarily wait for time to teach them to you. On its behalf, this post will tell you what you should do to further your cause and prevail in your field.

The first and foremost thing you need to do is take initiative. This is one of the most important and the least frequently used advice. Success in this world always begins from taking initiatives, whether you have to take initiative in learning something or creating something. You should not have to wait for someone to guide you or tell you to do something different and new. When you have an idea, you put it into the process of making it a reality. If you believe that your business is becoming saturated or the position that you are in has taught you everything you have to learn, then you need to create your own opportunities. This is the only way you will grow.

Also, make sure to invest and embrace new technology. Fields like optometry are all about using the right technology to give maximum high-quality service to the patients. If you become adamant about using the same old technology then you will lose a lot of clients to the ODs who are more open to trying something new.

One essential thing that will help to keep your patients coming back to you, is confidence. When a patient comes to you they are already full of worry, but when you show confidence in your skills, you assure them that you have the power to fix their problems. However, if you are not able to give them the answer to their question, don’t be afraid to say “I don’t know” and follow it up with “we will figure this out”. You are always in the learning process, so it is normal to not know a few things. But sincerity with your patients should always have top priority!

4 Skills That Make Moms Great ODs to Work With

I’m sure many of us can agree that being a mom is hard and rewarding work. Being a mom is basically like having a full-time second job, so have we considered what skills being a mom gives us? How can we apply those skills to our careers as ODs? Read these 4 skills moms have that make them great ODs to work with:

Time Management. When it comes to time management moms really do take the cake. Moms are always thinking ahead to what needs to get done next. Planning is essential to getting through the day and making sure everything gets done on time. When you have a child, there isn’t much time in the day to sit back and relax, so there needs to be some type of routine in place. Moms are always multitasking. Ever try making a phone call, jotting down notes and holding a talking child all at the same time? Its hard work but it teaches moms how to focus on multiple tasks at once while understanding which takes priority. These skills are an incredible asset when working as they prepare you to manage your time, plan ahead and handle multiple important tasks to meet ever important deadlines.

Decision Making. As a mom you learn to be able to adapt to any situation. Sometimes plans don’t pan out the way we want them to, but it’s a mom’s ability to fall to Plan A or B that can really make the difference in those situations. Moms learn to have confidence in their intuition and make split second decision. How do you get a child to eat a certain kind of food they don’t like? It’s questions like these that really makes a mom think creatively on how to solve different problems. This skill can be incredibly beneficial within the workplace.

Communication. When you’re a mom you need to learn how to navigate your way around a conversation and negotiate. Having a child means learning to think the way that they do to understand the message they are trying to convey. In the same token you need to be able to use this language to persuade them. This is no different than in the workplace in which you meet many different types of people that come from different cultures and communicate differently. Having the skill to learn how to communicate effectively with anyone that you meet is important! Being a mom makes you into a natural leader. You oversee teaching your children what they need to know and guiding them through life with your examples and actions. It’s no different then what you do when you’re at work.

Discipline and Patience. Taking care of children can truly take the energy out of a mom, and yet they still manage to get up and do what needs to get done. It’s this type of discipline and ability to take charge of your life and have a positive outlook on the day that is important to getting your work done. As a mom you learn patience. Potty training may take more time than you thought but it’s the end goal that makes things so rewarding. It’s the same for work. Despite knowing there’s a long road ahead you have the mentality and positivity that things will pay off if you work to your best ability and continue to stay determined. Being a mom teaches you where your strengths and weaknesses lay. Knowing these and working on them makes you even stronger within the workplace. You know exactly what you can and cannot take on and where your skills and experience can best be used.