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Ways to Grow your Optometry Business with Uninsured Patients.

This optometry blueprint is designed to increase your customer base by attracting uninsured patients to your door. It also results in a stable, recurring profit growth that you can rely on even more than insurance payments. The optometry strategy is important for any clinic to grow and build a base of loyal patients.

Ways to Grow your Optometry Business with uninsured patients.

There are four common ways that optometry owners can grow.

1. Marketing Material throughout the Clinic

Every room in the clinic should have marketing material so that all patients know about the the different programs your office offers. They should be curious about the material so that the office staff can talk about the details about the program with them.

2. Staff Should Be On the Same Page

All the staff members should have clear knowledge about the program so that they can speak clearly to patients. By working as a team, you will remove the burden from your office manager and increase the likelihood of the patient to understand the program.

3. Talk With Insured Patients As Well

Speaking about the program with insured patients is also important. An optometrist clinic cannot just rely on insurance payments, which are often late. The patients may like the additional benefits they are getting from your program. Explain what their insurance covers and what your program can provide for them and the value.

4. Find Uninsured Patients

Your database should keep track of all uninsured patients that walk through the doors. By presenting the program to them through letters, emails, or calls, you can get more patients to sign up. Activate patients you have not seen in years. With the pandemic many are in between insurances.

Attracting Uninsured Patients

If you want the program to succeed, you will need to attract more uninsured patients towards the practice. There are many marketing tools that can come in handy in such cases.

Direct Mail

Direct mail can help you create awareness about the program. You can target certain communities and areas at once time. The post office has a service to be able to direct mail your target audience. Many times self employed people might have high deductible insurances and can be treated as self pay.

Online Advertising

Social media and other online advertising platforms are a great option for reaching many specific target audiences. You can segment possible audiences and send out targeted ads to educate them about your optometry program. Having patients understand what your office can offer compared to using insurance and paying more.

Community.

Connecting with retirees can be a great way to form an image of an optometrist that works for the community. Many times their insurance does not cover routine care. Your program might be a way to attract them.

Working with local HR departments to have wellness eye exams as part of your services in addition to their medical insurance is a great way to attract uninsurance patients. Develop a contract that is attractive to that company to provide care for their employees. These patients will tend to pay more than vision care plan patients and be more loyal to your practice.

Conclusion

The optometry program can be a wonderful way to offer benefits to uninsured patients. It can also help the clinic build better connections, a loyal patient base, and recurring, stable income. It can also be a great way to keep patients from looking for other options as they know what you have to offer instead of at the moment decision on which eye care professional to choose.

Marketing Your Optometry Practice during COVID-19

In March 2020, the entire world came to a steady halt in an attempt to stop or slow the spread of COVID-19. Due to the virus, most optometric clinics have either closed or have a limited number of patients. They were even instructed to postpone any non-essential or non-emergency treatment plans.

How can the eye care clinic survive during the pandemic? How do you work while following the new guidelines? What is your plan for reopening? How do you connect with your patients during the pandemic? s

Marketing your optometry clinic during a pandemic is different from normal seasons. Here are some things you should be mindful of.

Every Optometry Clinic is Different

In the early weeks of the crisis, most optometry clinics were told to start marketing only emergency eye care services. Many optometry practices rely on routine care and selling products as major income for their practices.

By creating a marketing plan focused on patient retention and experience as well as the brand is a better option. If you don’t do this, you will end up spending much more money and time.

Marketing Rules to know!

The basic rules of marketing for eye care clinics, even during the pandemic season is the same. You need to follow this 80/20 rule:

At least 80% of revenue needs to come from the existing patient base. Focusing on newsletters, texts and social media will help to recall patients and gain family members. The cost is much less than trying to attract new patients.

This doesn’t mean that you complete side-line new-patient acquisition. Getting new patients will make your eye care clinic grow, and the best way to do this is to have high word-of-mouth referrals. Every practice should have a marketing budget to attract new patients. We try for 20% of our marketing budget to attract new patients. We have been successful with google ads and Facebook boosts.

The Value of the Existing Patient Base

There are some questions that every eye care owner needs to ask before they begin marketing for COVID:

ü Which patients bring in the highest value?

ü Which communication platform do they prefer?

ü What is the yearly value of your existing patient base?

ü What is the annual value of a new patient?

ü What is the cost of bringing in a new patient?

You need to do this math in order to make a good marketing strategy. Going back to this data when you are designing your marketing plan will allow you to focus on how you need to communicate when you open your eye care clinic.

You may need to focus on making sure they have a good experience outside of the office too. You can do this by using marketing tools like email, social media, and video. Staying connected with the patients, you will be able to connect more easily with them when you return to normal business.

Stay Empathetic and Authentic

Your practice, team, and you must strive to deliver hope to your community to result in positive change. Empathy will be the key to unlock the right marketing strategy. You should opt for a calm, warm tone as well as supportive, strong messages rather than fear-driving messages. Rely the message to your patients that you are taking the necessary precautions to keep them safe during their visit and what you are doing differently. Focus on using the different digital platforms to get your message out there. Partner with other organizations or healthcare professionals to promote your services and providing critical care during this time.

Marketing after the Crisis

Pivoting from the Trends

Use google analytics to find the trends in your area. What has brought patients to your website? What keywords are patients looking for? Many patients are home and using digital devices more than ever. Evaluate which platforms they use and how to get their attention. Consider working on SEO strategy to attractive new patients.

You need to work on how to capitalize on patient funneling through other sources. More and more practices are realizing that word-of-mouth recommendations result in the biggest new patient acquisition. They are more likely to trust their friends and family when it comes to such decisions.

Embracing Social Media

Social media is the best way to reach people who are seeking medical advice online. By guiding your social media towards providing high-value information, you can utilize your resources into creating valuable connections. You can create an educational blog and promote in on social media. Getting new patients to your website is half the battle! Once they are on your website reading the article then should be directed to making an appointment online.

By shifting your approach, you will be making sure that you have a lasting COVID-19 strategy in place. Marketing your optometry clinic in such conditions is possible as long as you have the right approach.

Top 10 Optometry Practice Management Mistakes

To have a successful optometry practice, you need to have goals for the practice and implement systems to complete those goals. However, the hardest part about managing an optometrist clinic can be to stick to the action plan. While trying to implement the plan, there are some common optometry practice management mistakes you could be making.

Here are the 10 most common optometry practice management mistakes that are made.

1. Failure to Take Control

If you fail to take control of your practice, your personal life and happiness can be affected as well. You need to make a total commitment to the practice. When you set out to make changes in the clinic, you may notice a dilemma that the staff is not really ready to make these changes. If they aren’t willing, nothing will happen.

If the staff is not committing to the new program and the new culture it initiates, they will not understand the dedication that is necessary to take the office to a whole new level. If you really want the optometric office to make those changes, you need to step up. The cost begins with creating goals for the clinic, implementing them through action plans, and measuring the result.

Take support from your family and your staff. The staff should carry your program on their shoulders and become partners in moving the practice along. Be assertive and take control!

2. Bland Office Image

The first impression your office gives is crucial to making the patient see value in your office appearance. By offering them a comfortable and appealing appearance, you are ensuring that they look forward to getting the care they need. Having a visually aesthetic clinic that you take pride in is necessary to provide the staff support in offering patients good-quality care.

3. Under-Utilization of Techonology

Hi-tech equipment can help make patients perceive the clinic as a state-of-the-art practice and result in optimal performance. Equipment can help create a more efficient and effective system that helps you provides better care. Investing in such equipment can be a step in the right direction.

4. Unable to Project a Positive Image

While your office décor and environment can be aesthetically pleasing, it may not project a positive image as you intended. Your patients should know that they stepped into the right place when they enter through the doors. The office needs to have a ‘successful’ look; hence, all the staff needs to look professional too.

5. Not Treating Staff Members Are Partners

If you want a successful and productive office, you cannot get one without a group of strong people who give you support. Treating your co-workers with the utmost respect and professionalism is necessary. Treat them like partners in the clinic and initiate a bonus plan to keep them motivated.

6. Lack of Control of at the Front Desk

If you don’t pay attention to how your staff is dealing with patients, you are making a very common optometry practice management mistake. You need to be in control of front desk training and interactions. Your staff must be trained to properly greet and accommodate patients.

7. Failure to Emphasize and Understand New-Patient Experiences

Every patient that walks into the practice has a monetary value. Have you calculated this value so that you know the exact value of new patients? Knowing these metrics and be very important for your practice.

Their experience of the new patient begins from the first phone call they make to book an appointment or ask for details. How are the calls handled at your practice? Do you ask so much information that you drive the patient away, or do you tell them you are happy they called you?

Making a patient feel welcome and special can be quite a game-changer when it comes to having a successful practice. Make sure you are able to accommodate walk ins and same day appointments.

8. Failure to Cultivate a Proper Team

You need to have the support of a group of dedicated, talented people who believe in the goals you have made for the clinic. While it can take serious effort and time to develop such a team, it can be totally worth it to have such a team.

The team members need to think that the optometrist can deliver the best care to sell it to the patients too. This attitude and self-esteem of believing in the practice can make it fulfilling, exciting, and fun. Remember your vendors are your partners as well. They will help to grow your team as well.

9. Lack of Great Attitude

Optometrists need to believe in their practice and have a great attitude as well. They may have a tendency to become too comfortable in the current environment. This can limit their ability to make any necessary paradigm shift. However, the world is constantly changing around you, and the clinic needs to keep up with it. Materials and procedures that worked 2 decades ago may not be the best options right now.

Hence, you should believe in yourself and your clinic.

10. Confidence

The biggest optometry practice management mistake to make is to have low self-esteem. Some optometrists don’t feel confident or good enough to do a lot of things they would like to. They may even have trouble trusting other optometrists. The lack of confidence in their results or technique will be felt by the patients too.

While optometry school may have given them adequate knowledge to run the clinic, it may not be enough. They may lack communication skills that can make patients not want to talk to them. An optometrist who can share the treatment plan, value, and benefits of the plan clearly will be perceived as valuable by patients.

If you want a successful practice, you can’t make optometry practice management mistakes. If the management is perfect, everything else will fall into place as well.

Improving Patient Satisfaction: 5 Questions Optometrists Should Ask Themselves.

The optometry industry is so highly competitive. If you want to rise above the competition and take your practice to great heights, improving patient satisfaction should be your top priority.

There are many ways in which you can build a strong relationship with your patients so that they stay loyal to your services for the long term.

Following are the five most important things you need to consider when growing your brand.

What Tools Do You Need?

Technology can help your practice in various ways. Certain tools can help streamline operations and enhance productivity, whereas others can help reduce bottlenecks, unnecessary redos, ease scheduling, and so on.

To build your practice, the first thing you need to decide is the type of tools that you will need. For this, you need to look into the main areas that need improvement.

For instance, if you want to make patient scheduling more efficient, a software system might help. Or if you want to build a stronger rapport with the patients by providing pre and post-treatment support, starting an online blog that discusses different issues might be the way to go. You want to promote those blogs on your Facebook page and in your newsletters.

What Is Your Social Media Marketing Strategy?

If you aren’t leveraging social media to improve your brand, you are only shooting yourself in the foot.

Being active on different social media platforms can help create brand awareness. However, you shouldn’t use these sites for advertisement purposes only.

Rather, you should use social media to establish a smooth and efficient, two-way communication with your patients and potential patients.

Are You Showcasing Your Practice Reviews Online?

Encourage your patients to rate and review your services online. Positive online reviews are worth their weight in gold and can be far more beneficial for your practice than you may have imagined.

Moreover, positive ratings push your website higher up on the search engine results page. So, your practice is likely to become more noticeable to people when they look for terms such as “optometrist in Chicago”. Think like your patients think and you will be ahead of the competition.

However, keep in mind that while positive reviews can work wonders for your brand image, a negative one can easily taint it too. Using a technology solution such as online reputation management services can prevent you from losing potential patients due to negative feedback from an angry client.

How is your website appearance?

In today’s digital age, it is common for patients to search for and browse the clinic’s website when considering a new OD.

First impressions matter. Therefore, make sure that your website has a prim and proper presentation. It should be up-to-date and offer vital information at a glance. This includes the services you offer, hours of operation, contact details, and other info.

Also, pay attention to the message you send out.

Your website presentation and the info it contains should make the visitor more confident in choosing you.

Is Your Website Mobile-Friendly? According to google analytics, more than 65% of all web traffic comes from mobile phone users.

Put simply, having a great website may not provide you with the best benefits unless it is optimized for mobile phones too. Make sure it loads quickly and looks impressive on desktops, tablets, and smartphones alike. It needs to be a seamless experience. You have a few seconds to capture their attention!

Bottom Line

Happy and satisfied patients stay not only committed to your services but also enable new patient acquisition by generating positive feedback.

Focus on the aspects of improving patient satisfaction discussed above, and you can take your practice from surviving to thriving.

Corporate OD Reopening Survey

58% are seeing 2 patients per hour
23% are seeing 1 patient per hour
17% are seeing 3 patients per hour
2% are seeing 4 or more per hour

Corporate Optometry surveyed 348 corporate optometrists to see how many patients they will see an hour as they reopen their practice. Generally corporate opticals are high volume locations. Corporate ODs were provided ppe supplies by there corporate partners. All the safety precautions and protocols have been reinstated to provide a safe environment for the ODs, staff and patients.

With these new changes, the number of patients being seen per hour has changed as well. Many ODs have reduced their days but extended their hours. Others have reduced hours per day and kept the number per days. In the chart above a 58% of Corporate ODs will see 2 patients per hour as they reopen their practices. Many feel that is a safe number to do an exam and have time to clean after each patient.

How are adjusting to the new norm in your practice?

How to Build Your Leadership Skills: Difference between a Leader and a Manager.

If you want to become a leader in the workplace, you’ll need to change more than just your outlook. Becoming a true leader isn’t as simple as managing a team and delegating tasks. You need to learn how to handle stressful situations with ease and make sure that everyone in your team feels valued.

Instead of just supervising a group of people and getting the work done, you need to inspire them to do better every day and step out of their comfort zone. Your focus needs to be on building relationships with your employees and getting them to trust you.

Let’s take a look at what sets a leader apart from a manager and how to develop leadership skills in the workplace.

1. Be Open-Minded and Innovative

Leaders are always open to new things. They have a passion for creating, and they don’t shy away from experimenting with new ideas. They don’t believe in sticking with tradition and are always looking for better opportunities to explore.

They’re unafraid of the challenges that come their way and encourage their employees to think outside of the box. Managers, on the other hand, believe in sticking to what they know. They aren’t open to new changes and like to stay within their comfort zone.

2. Take Risks

Leaders are all about taking risks every time an opportunity presents itself. They understand the importance of risks and are eager to learn from their failures. They believe that risks bring forth a realm of possibilities for any business and help a company grow.

They aren’t scared of failing because they realize that every failure is a blessing in disguise. They exude an aura of positivity and create a sense of hope and curiosity in their employees.

Managers avoid taking risks because they don’t feel comfortable in newer and unforeseen territories. They believe in following tried and tested ways to solve all their problems and don’t appreciate disruptive thinking in the workplace.

3. Stand Out from the Rest

Leaders are driven by their need to stand out and be unique. They’re aware of themselves and aren’t scared of owning up to their shortcomings. They’re willing to take their business to new heights by deviating from established procedures.

They value different opinions and encourage their team members to share and explore new ideas.

Managers like to emulate their predecessors. They replicate what they’ve been taught and don’t feel comfortable with the idea of standing out. They aren’t always eager to accept responsibility for their mistakes. For them, their employees are just individuals who work for them and are expected to complete the tasks they’ve been assigned.

Bottom Line

Now that you’ve learned what makes a leader different from a manager, you can also become a great leader in the workplace by changing your way of thinking. The next time you’re faced with a challenge, you need to be willing to take risks and have an open mind to increase your chances of success.

5 Tips to Manage Your Anxiety during COVID-19 Lockdown

As Coronavirus cases continue to rise, people all over the globe have decided to go into self-isolation to protect themselves and their loved one. With incessant media coverage and increasing unemployment rates, there’s no doubt that these uncertain times are creating stress and anxiety for the global population.

If you’re struggling to look after your mental health during the Covid-19 outbreak, here’s a guide on how you can manage your anxiety and keep your mental well being as your topmost priority.

1. Avoid Obsessing Over Coronavirus Updates

It’s important to know what’s happening all around the world, but when you’re stuck at home and watching constant news about the pandemic, you’ll end up putting your mental health at risk.

You need to figure out a way to balance watching important news and news that could make you feel depressed. Take regular breaks from social media and mute keywords and accounts that can trigger your anxiety.

2. Use This Opportunity to Focus on Self-Care

Even though the world may seem dismal and dull right now, you need to focus your energy on the positives. Take advantage of the mandated work-from-policy and use it as an opportunity to explore your interests and create something you’ve always dreamed about.

If you approach this time with a negative attitude and stress about feeling trapped inside your home, you’ll only cause your anxiety to worsen. This can be your chance to focus on self-care and rediscover yourself.

Make an effort to reach out to family and friends and talk to each other on a regular basis.

3. Try Your Best to Maintain Your Normal Routine

If you have children at home, working from home can become stressful and you may be tempted to fall into a more laid-back schedule. This may lead to having negative thoughts about yourself, which is why you need to try and maintain at least some form of your normal routine from the pre-quarantine days.

It’s advisable to wake up and go to bed at the same time as you used to, make time to have proper meals, and do household chores just like before. Sticking to your normal routine will allow you to feel more active and make it a lot easier for you to readjust when things go back to normal.

4. Make Time for Exercise

Don’t give up on your exercise regimen during this global crisis. Studies have shown that exercising regularly releases chemicals, like serotonin and dopamine, which are just as effective as anti-depressants for treating mild depression.

Since you may not have access to a gym, you should create your own exercise routine at home and try to reserve at least 30 to 40 minutes of your time to exercise about three or four times every week.

5. Get 8 Hours of Sleep

It’s also necessary to get good quality sleep every night to increase your chances of handling your emotions and staying healthy. It’s recommended to achieve about 8 hours of sleep every night after taking a hot bath and making sure there’s no screen time at least two hours before your bedtime.

Final Words

It may be difficult for you to keep up your normal routine, make time for exercise, and avoid watching the news when you’re uncertain about what the future may hold. Follow the tips mentioned in this blog post and take little steps each day to keep your stress and anxiety under control.

Contact Lens during Covid-19

If there’s one thing we’ve all learned during the COVID-19 crisis, it’s that one of best ways to stay protected against the Coronavirus is to avoid touching our faces and washing our hands for at least 20 seconds.

We’ve also been advised to use alcohol-based hand sanitizers in situations where water and soap aren’t available as these are found to be quite effective in fighting off most germs.

People have started wearing glasses as opposed to contact lenses to avoid contracting the disease.

The AOA and doctors of optometry want the general public to know that contact lenses are perfectly safe and effective for millions of people. Here’s what you need to do to take proper care of your contact lenses and protect yourself from contracting the Coronavirus:

1. Don’t Touch Your Face While Inserting or Removing Lenses

It’s important to note that wearing contact lenses alone won’t give you COVID-19, but you should maintain good hygiene when you’re handling your lenses and avoid touching your face and eyes when you’re inserting or taking your lenses out.

2. Wash Your Hands Properly

It’s also necessary to wash your hands properly with soap and water and then dry them with clean and unused paper towels. You should do this right before inserting your contact lenses and right after removing them.

If you don’t have water and soap at hand, it’s advisable to use an alcohol-based hand sanitizer that contains at least 60% alcohol. Touching your face, including your nose, mouth, and eyes with unclean hands will spread germs and increase your risk of getting Coronavirus.

3. Disinfect Your Contact Lenses

You should also disinfect your contact lenses regularly. Dispose of your daily disposable contact lenses every evening or disinfect your two-week or monthly lenses as per the instructions provided to you by your doctor of optometry. If you’re feeling sick and showing COVID-19 symptoms, it’s best to stop wearing lenses.

People who are switching to glasses should note that glasses aren’t proven to provide protection against COVID-19 and other viruses.

4. Postpone New Contact lens fits

Offices should postpone new contact lens fits because of being close to the patients and handling of the lenses between the two parties.

Final Thoughts

You must avoid touching your eyes when you’re in high-risk places. If your eyes feel itchy, resist the temptation to rub them. It’s recommended to keep a cold compress or a bottle of artificial tears just in case.

Time to Close? 97% of Corporate ODs don’t have the resources to protect themselves against COVID-19.

Many Corporate ODs are working through the COVID-19 pandemic. Optometry offices are not considered essential services. Many state organizations have recommended optometrists to shut down their offices for 2 weeks. The CDC recommends no gatherings larger than 10+. With some offices seeing 4-6 patients an hour the office can exceed the CDC’s recommendation. Corporate OD lanes being small areas was a major concern for many ODs.

Many Corporate ODs voiced their concerns about working during the pandemic without the proper resources provided to them. Many ODs don’t have face masks, gloves and have low supplies of Lysol wipes. Corporate ODs were concerned about working in a retail environment where there are a lot of people entering the building to purchase food and other supplies.

97% of ODs don’t have the resources to protect themselves and avoid the spread of the virus.

As of 3/17/2020

Warby Parker was the first to come out and close all their stores and paying their staff including their ODs during this difficult period.

Luxottica announced changes in store hours to 12-6 in their Lenscafters locations and closed the LC Macys for 2 weeks. Some LC sublease owners have closed their locations.

For Eyes reduced store hours and sublease ODs were make a business decision if they were to close their books.

Costco optical will close of 30 days according to resources in the Corporate Optometry Facebook group.

Sams Club followed by closing for the next 2 weeks.

Stay Healthy, hopefully together we can get more store closures and resources to the stores that will stay open.

Update 3/23 For Eyes closed, VisionWorks closed, TLC closed National Vision closed and all paid their employed ODs. Shopko closed and Stanton Optical. If we missed your company please contact us at corporateoptometry@gmail.com

How to Use EHR for Increased Efficiency and Productivity

As an OD, you must be familiar with Electronic Health Records (EHR). These allow you to maintain an updated digital record of all your patients. They include everything from family history, diagnosis, and treatments to prescribed medications and lab test reports.

However, EHRs are good for more than just holding patient information and providing secure access to authorized users. They can be utilized to improve the quality of patient care and increase your net profit.

Here are some benefits of electronic health records:

· Increased Practice Efficiency

· Cost Savings

· Less Paperwork

· Better Patient Care

· Increased Patient Involvement

Let’s take a look at how you can use EHRs more efficiently to improve the quality of care and increase productivity.

Creating Effective Marketing Strategies Using Patient Data

You can study electronic health records to measure multiple metrics using data mining techniques and find patterns in your patient data to improve your practice and increase your chances of success. You can figure out how many of your patients are interested in buying eye-wear from you by looking at the patient data alone.

You can also see if using new technology in your private practice will benefit you in the long run and how the cost would affect your return on investment. By analyzing how many of your patients have vision plans or medical plans, you can create effective marketing strategies to increase your patient intake.

Another great thing about EHRs is that you can check the number of transactions made by all your patients and use that to identify trends and formulate strategies to improve patient care. This will allow you to strengthen your relationship with your patients and keep them coming back to you.

Improving Practice Efficiency

To improve your practice efficiency, you need to make sure that all your staff members are trained to use electronic health records. When a patient calls to schedule an appointment, the

person operating your front desk should know how to review the patient’s digital record and suggest a suitable time slot.

EHR systems are getting more and more advanced now and can be integrated with pre-test equipment. This means that your staff won’t have to enter the patient data because it will be added to the system automatically. You can review patient records whenever you need to and add information about old exams to newer patient records as well.

Final Words

Electronic health records simplify time-consuming procedures and streamline your core processes. You can invest in a cloud-based EHR solution to make things easier for your IT department.

EHRs also come with templates that can be used to complete routine tasks more easily with just a few clicks and keystrokes. You can even let your patients enter their own information by setting up your system with a patient portal.

Now that you’ve learned how to use EHRs more efficiently, there’s nothing stopping you from improving your quality of care and providing an enhanced experience to all your patients.

Podcast

Open your Eyes Podcast: Dr Richard Hults.

Dr. Richard Hults has been practicing optometry for over 30 years and resides in the Cleveland area.
Topics covered include: The history of contact lenses, refraction, astigmatisms, bifocal and multifocal contact lenses, side effects of contact lenses, how to clean contact lenses, and more!

Partnering with Optical Staff for Sublease Success.

Corporate Optometry Nation Podcast interviews Dr Diana Ramirez. Dr Ramirez has a sublease with Walmart in Texas. She was awarded 2020 OD of the Year at Walmart for Excellence in Patient Care. Listen in to the podcast was Dr Sampalis interviews her about how she works with the optical staff to secure her success in her own practice. Learn how to motivate and partner with the optical staff in corporate optometry.

Open Your Eyes Podcast: Ep 7 Dr. Austin Perlmutter on Washing Our Brains to Build A Positive Path To Our Health

Link:https://youtu.be/1ccHkWC1MT4

Open your Eyes podcast. Dr Kerry Gelb
Topic covered include: Why we give way to our impulses, lifestyle factors that will reduce internal inflammation, the importance of daily meditation and exercise for the body, intentional technology usage, the capitalization of our personal reward circuits, blue light and its association with sleeping patterns, how to manage acute stress so that it doesn’t become chronic.

Purchasing a Pearle Vision Franchise.

Corporate Optometry Nation podcast interviews Dr Camille Cohen. Dr Cohen purchased an established Pearle Vision Franchise in New York. She just purchased it before COVID-19 put New York on lock down. Listen in to learn what to look for when buying a franchise and why Pearle Vision was the best option for her.

Vision Benefits of America Offers $1 Million in Loans to Optometrists

Corporate Optometry Nation Podcast host Dr Maria Sampalis interviews the VBA CEO Jeff Hollowood. We divide into the great things VBA is doing for ODs during this pandemic. VBA set up the Pennsylvania Optometric Emergency Assistance Program. It currently has provided close to 500k in loan assistance to optometrists.

Questions that were asked during the interview highlighted. The Pennsylvania Optometric Emergency Assistance Program.

· Who is eligible?

· What is the eligibility criteria?

· When did the program begin?

· How long do participating providers have to pay back the loan?

· Why did VBA decide to offer POEAP loans?

Listen in to learn more about this great program to help the OD community.

Podcast Across the border- with Stuti Misra in New Zealand

In this fun chat with Optom. Ukti Vora, Dr Stuti Misra discusses her journey from undergrad to doctoral degree to working in academia in New Zealand. Stuti aims to guide optometry students (based in India or elsewhere) interested in studying overseas, doing eye research or simply interested in practicing optometry on distant shores. With a constant intent of taking an unconventional path, Stuti describes how she ended up in Optometry let alone in the land of ‘Lord of the rings’ better known as ‘middle-earth’. She believes one doesn’t need to be clever or smart but primarily STUBBORN to undertake doctoral degree. Stuti also briefly mentions about her passion for research and interest areas of ocular surface diseases, dry eye and diabetes.’

For more information on practicing optometry in New Zealand or Australia, please visit www.ocanz.org

Contact Dr Stuti Misra via email s.misra@auckland.ac.nz OR Twitter @DrStutiMisra

Corporate Optometry India Part 3

Optometry and Youth: Catch Them Young !!

Current scenario in Indian Optometry

Indian optometry is at a very interesting and critical juncture. The allied and health care council bill 2018 is tabled in the upper house of the parliament and gone to the standing committee for deliberation with various stakeholders. Their suggestions will be considered and revised bill will be presented in the parliament.

It could be a giant step towards professional recognition of Optometry.

We have the Optometry Council of India (OCI), a peer regulating body with the responsibility of establishing & maintaining high standards of optometry education & recognition of optometry qualifications in India. The Indian Optometry Federation (IOF) is an umbrella organization of various associations. State associations are members of this association. Lobbying with govt about optometry rights etc. Association of Schools and Colleges of Optometry (ASCO) works with the institutes to standardize curricula, infra structure and also towards capacity building of educators. These organizations are doing a good job in getting optometry recognized by the government and bringing standardization within the profession.  In other words, we are getting our house in order.

The other important aspect is creating awareness about the profession and getting public recognition. We need people to know about optometry and its scope. We want people to come asking for the optometrist for a comprehensive eye test. For that each optometrist has to offer the best clinical eye examination and provide the best services to patients.

This is exactly why I chose to focus on the awareness part. Looking at the students’ enthusiasm and creativity I thought they can definitely contribute a lot in this area. One fine day a group of optometry students and fresh graduates was formed and it still continues to work cohesively as one unit.

Role of youth

Almost everything that is great has been done by youth- Benjamin Disraeli

We are sitting on a gold mine. Probably it is the largest untapped resource. There are more than 50 institutes offering a 4-year B. Optometry program. Imagine the number of students graduating every year. Most of them are technologically savvy. They are very active on social media. They are happy to travel and meet new people. Most of the students I have seen are are passionate about the profession and want to contribute in a significant way. If we can channelize their energy and creativity, we can do wonders. There is no dearth of raw talent. They need direction. They need acknowledgement & recognition. More importantly they need to have the feeling that they belong to the community.

How have they contributed till now?

These students and fresh graduates have been very active in last twelve months or so. One group has started ‘Let’s RevolutionaryEYES’ – Social media presence on Facebook, Instagram, twitter and youtube. They regularly post content related to eyecare and eye related facts etc. The platform serves to both optometrists and public. As ‘World Optometry Day’ is celebrated across the world on 23rd March, 23rd of every month is dedicated to #Optometry #Eyecare. All social media channels are flooded with eye care related posts on this day. It is a great way to catch attention of people.

Another team created an explanatory video about scope of optometry. It covers what students are taught in a four-year course and what investigations an optometrist can perform. A poem composed by one group along with visuals was so well received by all that it even reached the govt. officials and was appreciated.

The Optometry Council of India (OCI) required eye awareness posters for their pan India campaign. These students conceptualized and designed posters with innovative ideas. Their efforts were recognized by OCI and Bausch + Lomb and these posters are being used extensively now.

This group also raised some fund through their efforts and contribution to the field. What is heartening to know is that they donated to the Kerala flood victims. Along with talent today’s optometry youth also has Good values.

Their energy and creativity were at display during awareness walks and street plays on World Sight Day.

Recently four new graduates under the supervision of Masterclass Optometry conceptualized and organized a program ‘Shaping Millennial’s for final year students. This program was developed considering what confusion a graduating student goes through. Over 225 students from 13 institutes were benefited from expert’s guidance.

Way forward 

We have just unlocked the potential of this goldmine. We need to keep nurturing these minds. They need to be kept busy in a right way. We are already working on a new project wherein the Optometry Council of India needs Optometrists to approach high schools and counsel the class 11,12 students about optometry, refractive errors and eyecare in general. Many of these fresh graduates from different parts of India have already offered to be a part of this project. We are really excited to see how it works. You never know, going forward we could help them find the right placement for work. Also, we could establish international links wherein these youngsters can freely interact with international students and experts.

The future definitely belongs to the youth. The youth of today are the leaders of tomorrow. Its time for the senior optometrists to acknowledge their potential and help them convert it into performance. Young ODs need role models NOT just critics !!

Dr. Ryan LeBlanc Discusses the Misconceptions of a Corporate Optometry Sublease

Corporate Optometry Nation interviews Dr Ryan LeBlanc. Dr LeBlanc has four subleases with National Vision Walmart in North Carolina. Listen in to to learn about the subleases in corporate optometry and debunk those myths.

Corporate Optometry India Part 2

With about 450 million people needing vision correction, uncorrected refractive error accounts for over 50% of vision impairment in India. Optometry is yet an unregulated profession. Defocus Media and Corporate Optometry Nation would like to present a podcast with Ms. Ukti Vora, an Indian optometrist who shares details about the history and growth of Optometry in India post the launch of ‘Vision 2020 – Right For Sight’ program. 

She provides insights about how optometry is practiced differently in India compared to major countries like USA and Australia. Optometrists in India are exploring different ways to deal with major competitors like Lenskart and Titan Eye Plus. Lack of regulation affects the policies for insurance and law in India. Efforts by various organization like Optometry Council of India (OCI), Associations of Schools and Colleges of Optometry (ASCO), Indian Optometry Federation (IOF) and ‘Let’s RevolutionarEyes’ are contributing towards promoting and regularizing the profession. Organizations like MasterClass Optometry are promoting quality CME for practicing optometrists. India, still a developing market, has tremendous opportunities for collaboration in academics, research and corporate world. Ukti shares her experience and knowledge over the years to bring us closer to understanding optometry in India.

Corporate Optometry in India Part 1

With about 450 million people needing vision correction, uncorrected refractive error accounts for over 50% of vision impairment in India. Optometry is yet an unregulated profession. Defocus Media and Corporate Optometry Nation would like to present a podcast with Ms. Ukti Vora, an Indian optometrist who shares details about the history and growth of Optometry in India post the launch of ‘Vision 2020 – Right For Sight’ program.

She provides insights about how optometry is practiced differently in India compared to major countries like USA and Australia. Optometrists in India are exploring different ways to deal with major competitors like Lenskart and Titan Eye Plus. Lack of regulation affects the policies for insurance and law in India. Efforts by various organization like Optometry Council of India (OCI), Associations of Schools and Colleges of Optometry (ASCO), Indian Optometry Federation (IOF) and ‘Let’s RevolutionarEyes’ are contributing towards promoting and regularizing the profession. Organizations like MasterClass Optometry are promoting quality CME for practicing optometrists. India, still a developing market, has tremendous opportunities for collaboration in academics, research and corporate world. Ukti shares her experience and knowledge over the years to bring us closer to understanding optometry in India.