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What Good Leadership looks like in Corporate Optometry.

While being a leader comes naturally to some people, for others it’s not that easy. 71% of companies don’t feel like their leaders have the ability to help their organization reach new heights. So what are the traits that distinguish a manager from a leader who has the ability to influence the people around them and engage the ODs?

1. Be Passionate

You can’t fake your interest in your work. Global legends like Steve Jobs and Jeff Bezos didn’t amass corporate empires because they liked their work. In order to take your company’s name to the top, you have to be willing to stick with it through the tough times. Leaders are passionate about their jobs that they know different aspects of the business and are willing to continue to learn.

2. Communicate

People in leadership positions tend to talk more but not listen to their team enough. Communication is a two-way road. Listening to your team’s ideas, providing constructive feedback and allowing them to express their creativity is essential. Give the people around you the comfort that you’re always available to help. Good leaders in corporate optometry listen to their ODs. Decisions are based on best interest of the ODs and their patients.

3. Be Ready to Make Decisions

Leaders may display hesitation when making decisions, especially if there are risks involved. But that’s what makes a true leader: the ability to make a decision, no matter how high the stakes are. Corporate Optometry leaders should not be afraid to question the norm or do something different.

Indecisiveness leads to endless discussions and by the time your company implements that decision, your competition may already be ten steps ahead. This can affect Corporate OD subleases.

4. Empower Your ODs

Gone are the days when companies followed a hierarchal structure and employees not at the top followed orders blindly. It’s okay if your team occasionally colors outside the lines. Empowering your ODs will strengthen their sense of loyalty towards the company and help them perform above and beyond what is required of them. ODs should be empowered to explore their strengths and be able to openly discuss issues that need to be addressed.

5. Be Charismatic

Be the leader in corporate optometry that aspire ODs to grow and to become successful over their career. With your words alone you can move mountains and take your organization to the top of the ladder. After hearing you speak, your employees should be motivated to take initiative and think of ways to deliver more than just what will keep the company stable.

6. Be Competent

It’s not enough to know the basic skills of your job. Those technical skills need to be combined with the right people skills to make you an inspiring leader. Be the leader your organization will remember for a lifetime by understanding every aspect of the company. Know how to get the best out of every OD and make the cogs of your company run faster and rust-free. Understanding the optometric side of the business to help sublease and employed ODs is very important, being a leader many ODs look to that person in that role to mentor them and guide them to personal growth and career advancement.

7. Be Accountable

Being a corporate leader won’t always be smooth sailing. In fact, after having spent a few years in the industry, you’ve probably dealt with your fair share of disasters and failed concepts.

Rather than ignoring them, it’s important to learn from them and make sure they don’t happen again.

If you were the one in charge, don’t thwart responsibility. Take the failure head-on and be a role model for your team. Show them how well you handle the failure and how you use it to push even harder towards success. Blaming others and not following up with solutions didn’t make you a leader just because you have a title.

Being a leader doesn’t mean keeping an organization stable. Stability means stagnancy which will eventually make you obsolete. The aim is to constantly aim to reach new heights. Leaders in corporate optometry have the trust of the ODs.

Corporate Optometry Sponsored Blog Post: Introducing Transitions® Signature® GEN 8™ lenses

Patients want it all when it comes to adaptive lenses: ultimate eye protection, outdoor darkness, full indoor clarity, responsiveness and long-lasting performance—which Transitions Optical is delivering with their latest innovation, Transitions® Signature® GEN 8™ lenses.

To achieve the new frontier of performance desired by patients, Transitions Optical fully reinvented their photochromic system by combining a disruptive nanocomposite matrix with a new generation of ultra-agile dyes. This lens is the newest generation of Transitions Optical’s best-selling product and replaces Transitions® Signature® VII lenses.

Reasons to Recommend

Transitions Signature GEN 8 lenses push the limits of performance to satisfy existing photochromic lens wearers and recruit new clear lens wearers. Thanks to unprecedented patient research and product testing versus clear and other photochromic lenses, you can confidently tell patients that they will love Transitions Signature GEN 8 lenses.

  • Long lasting performance: Thanks to its ultra-agile dyes, Transitions Signature GEN 8 maintains a high level of performance even longer than Transitions Signature VII lenses, so patients can get the most out of their lenses[i].
  • Ultimate protection: Give patients comfortable vision and hassle-free protection with Transitions Signature GEN 8, which block 100% UVA and UVB rays and help filter 87% of harmful blue light outdoors and at least 20% indoors[ii].
  • Activation speed: The breakthrough technology of Transitions Signature GEN 8 lenses provides a 30% faster activation rate than Transitions Signature VII lenses[iii]. Now that’s Light Under Control™!
  • Fade back and indoor clarity: No matter your patient’s lifestyle, they can count on their lenses to adapt quickly indoors. In fact, Transitions Signature GEN 8 lenses fade back to clear three minutes faster[iv] than Transitions Signature VII lenses.
  • Darkness: Transitions Signature GEN 8 lenses are even darker than Transitions Signature VII lenses[v], giving your patients the ultimate eye protection in the brightest sun.

Proven Benefits

With nine out of 10 eyeglass wearers declaring they are light sensitive[vi], there’s a huge opportunity for eyecare professionals to recommend a light management solution. Rely on a lens that’s proven to reducehow often wearers experience light sensitivity, by prescribing Transitions Signature GEN 8 lenses. In fact, after wearing Transitions Signature GEN 8 lenses, eight out of 10 wearers were less bothered by bright light and changing light[vii]

Learn more about why Transitions Signature GEN 8 is the best overall photochromic lens[viii] and download your in-practice resources by visiting www.TransitionsPRO.com/GEN8.


[i] Lab measurement ISO standard @ 23 C / T=% Transmission.  Based on lab accelerated aging test where one cycle approximates 2 years average usage.

[ii] Harmful blue light is calculated between 380nm and 460nm, across materials and colors.

[iii] CR607 products activate to a category 3 darkness 15% faster. Claim is based on tests across materials on gray lenses, being the most popular color, achieving 18% transmission @ 23°C.

[iv] CR607 products fade back to clear 2 minutes faster. Claim is based on tests across materials on gray lenses, being the most popular color, fading back to 70%transmission @ 23°C.

[v] Lab measurement ISO standard @ 23 C / T=% Transmission.

[vi] Transitions Optical Life360™ live wearers testing in US, France, China (IFOP 2016/2017). N=117 eyeglass wearers.

[vii] Transitions Signature GEN 8 Wearers Test, Nationwide US, Kadence, Q1 2019.

[viii] Based on achieving the highest weighted composite score among main everyday photochromic lenses across measurements of key photochromic performance attributes weighted by their relative importance to consumers.

Big Data in Corporate Optometry

Big Data is a term used to describe huge data sets that may be used to reveal patterns through computational analysis. There is an abundant amount of health data that is now available to many corporate opticals. The data can come from multiple sources like vision care plans, labs, medical devices, recall systems, ehr systems, surveys, nps scores, foot traffic and customer purchases. That is just the tip of the iceberg! Whether it is structured data or unstructured, it is surveyed by business organizations to improve their decision-making process.

Big Data Applications in Corporate Optometry

Healthy Patients

Treating patients and keeping them healthy is always the top-most priority of healthcare providers. Through Big Data, they can keep track of patients’ physical activity and receive reports on particular issues related to their health. There are contact lenses out there at can monitor inter-ocular pressures and blood sugar. Even though there still needs more research, if practitioners had this data it could really revolutionize patient outcomes. The information about the number of glaucoma suspects or diabetics can be valuable to insurance companies, contact lens companies and corporate opticals as this information can guide them to certain patient populations and expand the business for new products to sell in their opticals.

Expansion of Services

Various applications use Big Data to collect information and then use that data to advise individuals on their medical conditions and optical needs. Many times some applications that are used within the organization can also be used to marketing purposes. Based on the input to the application, patients are notified that new products, services and sale of products. Many managed care plans have the patient data from the eyeglass rx to the contact lens. Patients can be notified of more affordable convenient products through their online stores and brick and mortar locations. They are able to take the data from the managed care plans and strategically open locations and compete with other offices based on the information that they have from their labs and data of diagnoses. They could use the data of patient diagnosis to enhance their practices with technology to attract and retain those patients. The data can be also for routine eye exams to encourage those patients to seek telemedicine services. We recently saw VSP looking to acquire Visionworks. There is a lot of data that these two entities can share to grow the business. VSP Ventures is open new locations as well. They have the data to know where certain areas are under served, over priced or even over saturated in competition. Same can be said about CVS purchasing Aetna and the Essilor Luxottica merger.

Reduction of Remakes

Prescriptions errors are a major cost to many corporate opticals. If a corporate optical had information to reduce to detect an issue than it would save costs. Many times there are technologies in place and education for staff members to reduce that. The tool uses Big Data to detect errors before they occur.

Cost Reduction

Through Big Data, a patient can order a different style frame with the same measurements with reduced cost of a brick and mortar location. If a company as access to data of typical Rxs and average pds than it will be easier to design a lens or frame that the average population might have. Being able to take that data and create products direct to consumers is very appealing to corporate opticals. The guesswork is eliminated and so is the cost involved in them. Many corporate opticals have their own online stores to appeal to the online consumer.

Challenges in Implementing Big Data in Healthcare

Assembling the Data

The data that is needed to implement Big Data in corporate optometry is not always present in one place. Mostly it comes from numerous sources. A big load of information is to be gathered and verified. How the data is interpreted has many variables.

Policies and Procedures

After the data has been verified and validated, policies and procedures are to be followed. This becomes a complex task as the HIPAA (Health Insurance Portability and Accountability Act) needs to be taken into consideration. National standards have been established by the HIPAA to safeguard medical information of individuals.

Management Issues

To implement Big Data in corporate optometry, everyone needs to be informed. It is extremely difficult to manage such sensitive and confidential information.

The Bright Future for Big Data in Healthcare

The technology of Big Data is being used by a wide range of sectors but healthcare is a domain where it can bring a huge difference in. Although Big Data in healthcare is still in its developmental stages, health outcomes and controlling costs are believed to be improved by using this amazing technology. With healthcare Big Data it can be possible to keep track of a large amount of data and easily convert it to get productive insights.

GROWING YOUR SUBLEASE OD PRACTICE WITH OCULAR TELEHEALTH

Ocular telehealth—providing on-demand comprehensive eye exams using remote digital connections— is a new concept in corporate optometry. The rapid development of new technologies is creating opportunities for sublease doctors–and providing greater access and better outcomes for patients.

Among the different flavors of ocular telehealth is a model that includes a B2B in-store/practice comprehensive eye exam. The exam begins when an on-site optical assistant collects the patient’s medical and ocular history and performs objective pre-testing and a series of eye health tests such as ocular alignment and motility, [pupil function, color vision, and visual field testing to measure peripheral vision. Following those tests, a remote certified technician subjectively refracts the patient via live video. The resulting exam data and images are then securely forwarded to a remote licensed optometrist for clinical evaluation and the results are discussed with the patient via live video.

Because this new model leverages advances in technology to provide comprehensive testing— and it relies on a licensed eyecare provider—the standard of care is equivalent to that of an in- person exam. In fact, in some ways, the standard of care is enhanced through the use of new technologies like artificial intelligence (AI) that make it possible to enhance retinal images to allow for early detection of eye diseases like diabetic retinopathy.

“AI is a very big thing,” says Chad Overman, OD, clinical advisor for 20/20NOW and former director of professional relations for Walmart Vision Centers. “ AI enhances retinal images in never-before-possible ways to increase the sensitivity and efficacy of exams, and enables eyecare providers to diagnose ocular medical conditions with greater confidence.” The 20/20NOW platform implements EyelogicTM, the company’s AI technology designed to assist doctors in diagnosing diabetic retinopathy in its early stages.

4 WAYS TELEHEALTH CAN GROW YOUR BUSINESS

For eyecare providers that sublease space at optical retail locations , ocular telehealth provides unique opportunities to expand their practice. Here are four important ways it can open the door to additional patients and provide better productivity:

1. OPEN NEW SUBLEASE LOCATIONS. Eyecare providers are always seeking ways to

increase their revenue. Telehealth makes it possible to support adding a new sublease location without the need to staff it with a full-time doctor on-site. By using telehealth, patients in your satellite location can be seen remotely, by either yourself or a 20/20NOW doctor. So, you’re able to conduct exams at more than one location, thus increasing your productivity while expanding your practice’s reach.

2. INCREASE PRODUCTIVITY AT YOUR CURRENT LOCATION. Telehealth can help you

increase productivity and patient volume at your existing location. By adopting a telehealth model, you can open a second exam lane without the cost of adding a second in-person doctor at your location, and/or expand your hours of operations. Because telehealth exams are provided on demand you’ll always have a second doctor available to support overflow and walk-in patients.

3. SERVE PATIENTS WHILE YOU’RE AWAY. Telehealth makes it possible for you to serve patients while you’re away from the office. 20/20NOW’s doctor can provide exam services to patients while you’re on vacation or attending a CE training program—even on weekends or evenings when you’re not physically there.

4. SERVE PATIENTS BETTER. By taking over some of the more time-consuming, routine components of eye exams, telehealth can free you up to do what you really want to do—spend more time with patients and address their medical needs. You’ll serve more patients in a shorter amount of time, while increasing care quality and patient satisfaction.

Telehealth promises to continue to serve as a powerful platform for providing comprehensive eye health exams and for building patient volume and revenues at corporate sublease practices. “Optical telehealth solutions like 20/20NOW are truly the future of optical retail,” says Dr. Overman. “For ODs operating from corporate sublease locations, it will be a great way to increase revenues and lower costs. More important, it will improve quality of care and patient outcomes.”

The Growth Potential of a Sublease in Corporate Optometry.

Corporate Opticals and Optometrists can have a mutually successful business, with each party focusing on their strengths. Optometrists tend to give priority to the needs of our patients forgetting that we are a business that needs to be profitable as well. To make sure that our practice remains successful some ODs have partnered with corporate opticals.

Optometrist enjoy is diagnosing, treating and serving their patients, but running a business is in some ways is something completely different. Opportunities need to be recognized and captured while managing risks along the way. Corporate optometry can be a great way to practice the way you want and have your own business with minimal risk practicing next to a corporate optical.

Optometry is still divided and many ODs underestimate the potential of a successful business and career in corporate optometry. Usually, some private practices have a heavy flow of cash but they lack effective management. Corporate opticals understand that there is a possible opportunity there but with a small manageable risk factor. Optometrists can capture the same opportunities that opticals recognize and benefit from. All we need to do is, think outside the box, and apply business strategies, like a CEO. Everyone has the potential to unleash the CEO from within.

We need to change our perspective in the following ways:

Prepare a Business Plan

Just as a you would set up a business plan for a private practice, write up a business plan for the corporate location. Have the regional manager and store manager provide you with information on the business metrics to help you set up your plan. Construct a plan for a few years to build and grow the business.

Value Growth

Optometrists sometimes overestimate their corporate practices. The wiliness of the number of ODs to take over your sublease defines its value. We need to build value in our practice by spotting growth opportunities. Corporate opticals see that they can expand with strong management, overall services, budget control, objectives, and vision. Having that partner will help grow your value in your sublease as well has expanding to the medical model.

Seek Potential

Corporate opticals expand rapidly in urban and rural areas. In over saturated areas patients get divided and there is a huge risk of your practice to fail. Partnering with the right corporate optical that has a unique value proposition, your sublease can be very successful even in the most competitive areas. Rural areas and places where there are underprivileged people need more medical attention can be a lucrative business for an OD with minimal rent and less competition.

Look at the Bigger Picture

Optometrists shouldn’t miss opportunities in corporate optometry because of what they hear. Think bigger. Many corporate opticals have a diverse portfolio and have different brands, unique products, services and insurance plans to attract and retain patients. A sublease owner can be comfortable that in competitive markets that these factors with help keep their sublease successful as well.

In conclusion, corporate optometry can provide great benefits to an optometrist that would like to go down the path of a practice owner but not have all the risks that a private practice does.

What to do when you see your Sublease posted on a Job Website.

You are surfing on the internet casually and suddenly you come across job position that sounds very similar to your sublease location. You read the job description and state and to your dismay, you find out that it’s not only similar to your job but exactly the one you have right now. The posting is from your own organization! You might start wondering if your lease will be terminated and what your exit plan might be. You might enter into panic mode. But don’t do that just yet.

Read the following tips to consider if you see your sublease posted online:

Panicking Is Not the Way to Go

If your sublease is one of a kind, then it’s a different scenario but if that’s not the case, you don’t need to panic just yet. Sometimes, companies do not intend to replace an existing sublease holder. They just have reached enough capacity where they would like to open another location in the area or add additional ODs to one location. It’s definitely important to deal with the issue but panicking is not the appropriate solution. Talk to other ODs and have a conversation with corporate optical. Sometimes there is no communication between different departments and it is an error.

Collect All the Facts and Figures

There are some scenarios to consider before you stress out:

Is your corporate optical expanding to new locations or a well-established organization? If it’s a large company, then they are probably always looking to capture as many leads as possible in case an OD decides to terminate their lease. Sometimes it takes a corporate optical over 60 days to find someone to take over a sublease.

If you’ve recently taken over the sublease, it is highly possible that the job advertisement hasn’t been removed yet. Make sure that that’s not the case. Seeking clarification from the management can help you. It is an investment of time and energy to start and run a successful sublease.

Give Your Best Self to that Location. Your patients deserve it!

Don’t give management an excuse to terminate your lease. Give your 100 percent to your patients. If you take care of your patients, patients will be loyal and follow you. Work harder than usual to build your sublease. Building your sublease is more than income, it is personal branding, trust in the community and a loyalty where they will follow you where ever you go.

Have an Exit Strategy

Lastly, always have an exit strategy from day one. Whether a location is ideal you want to prepare for the worst if there is a decision to sell a brand, close a store or if management changes. You need to be prepared in case things go south. Make sure that you update your resume and LinkedIn profile. Identify the potential companies you’re interested in and apply for as many jobs as you can. Contact other Corporate ODs to merge practices or private ODs that you can rent space from.

The situation can be daunting but try to be positive. With the tips above, ease the transition process into your next adventure!

Thinking Outside the Box in Optometry

Who hasn’t heard the phrase, and at least once been told at some point in their life or another to ‘think outside the box.’

And if you are an optometrist, it is highly likely that you complain a lot about how tough your field is, how hard it is to handle the business of vision and eye care, how many patients you have to see, etc.

Whether you are a new OD, or someone who has been practicing eye care for a long time, you are likely to have felt bored or stressed with your work recently.

Read on to find out how you can ease your task and create opportunities for yourself in the field of optometry, and why those glasses belong well beyond their glass box.

What is your box?

Find out what bothers you most about your work. Obviously, no one can be the best at everything. Find inspiration to think creatively.

Self-reflect and evaluate yourself to pinpoint your strengths and weaknesses. And if you need help with that, certain assessment tools can you help you.

Evaluate other health care industries

Evaluate what other health care professionals are doing. We all face the same dilemmas as health care professionals. Understand how dental has dealt with Medicare and dental plans. Learn how other professionals dealt with increase competition, increase costs and changing industries. Use that knowledge to do something differently in optometry.

Redefine your box

Once you are self-aware of what you have and what you lack, take the required steps to help you shine. Flex your brain muscle to think creative ways it usually does not. Some people can have the best ideas in the morning over coffee while others are later at night when the day is done. Figure out when is the best time to tackle your box.  All your ideas don’t have to be the best but writing done many ideas can help lead to the best innovate idea.

If you are an OD and dislike working in on setting, perhaps consider a different setting in optometry? Or if you dislike your current responsibilities but overall like the field nonetheless, perhaps you need to reconsider your role.

In optometry, you can be an employee, an associate OD, a leaseholder, a contractor, or even a franchise holder depending on your goals and preferences.

Ask questions on how you can do things differently to “redefine your box”. Different perspectives can produce different outcomes. The eye care industry is a growing industry seeing the opportunities that others don’t can differentiate yourself from others.

If it’s your business you worry about, perhaps you need to increase your outreach. Ensure proper and appropriate marketing to build a customer base. Find ways to develop trust and loyalty with your patients so that your service speaks for itself.

If you are a new OD and it’s your limited skills that seem to be bothering you, then you should enroll in specialization courses or pursue further studies. Increasing your knowledge is always the best way to widen your horizons and discover not just the world around you, but also your own self.

And if you are an old practitioner, you should still delve deep into learning about the latest trends and technology and treatment methodologies in eye care. This will keep you up to date with the fast changing today’s world.

So, just clear up your mind, and with a bit of practice and the right attitude, you can think outside the box (or look beyond the lenses; whichever works best), to excel your career in optometry.

How Bad Regional Managers Drive ODs Away from Corporate Optometry

There are many modes of practices available to optometrists. Corporate Optometry has become more popular than ever to many ODs, they usually start their career by working in a commercial establishment. Many times regional managers can make or break a decision for an OD.

Working in corporate optometry has its own perks. Optometrists receive steady paychecks and they can make more money with annual raises. Some ODs are simply not interested in running a business.

Here’s how bad regional managers drive ODs away from corporate optometry

They Create Politics

Vindictive managers threaten the job security of their employed ODs. A leader should be the one to set a good example. Instead, they misuse their power and authority to put down the optometrists and to show them who the boss is.

They Give Unfair Criticism

Bad managers don’t understand the difference between constructive and unfair criticism. They can create unfair working environments. If one OD is able to do something than it should be good for another OD in that region. start insulting their employees instead of teaching them. If an OD is able to leave early and another is not then an OD can start feeling pressurized and unappreciated.

They Bully and Abuse

Regional managers, who are bullies, use abusive tactics to communicate with the optometrists. Ignoring issues and emails, and using the silent treatment can be viewed as a bully behavior. If you are being ignored than contact your Professional Relations department.

They Have an Ego Problem

If a corporate optometry has leaders who are know-it-alls, then it’s a huge problem for the employees. Egoistical managers will put all the blame on the employee when things go wrong and will take all the credit when they go right. Nobody likes someone who thinks that they are not capable of making mistakes.

They Silence Their ODs

Silencing the voice of employees is unethical and can make them feel unappreciated. A good leader listens to what the people have to say. If the employees feel that they can only talk about something when it’s safe to talk about it then it’s a sign that they have dominant leaders. Those leaders think of themselves as unquestionably right.

They Lie or Do not give credit

Manipulative bosses lie to their ODs in order to move their own agenda forward. Sometimes ODs are blamed for the business going down, other times when an OD is doing something to help the business, they do not get the credit they deserve. Make sure that your work is being acknowledged and also is know by corporate headquarters.

They Start Micro-Managing

Being a team leader doesn’t mean that one has to take control of everything. Finicky managers want to monitor and personally control each and every movement of their team members. No optometrist would like to be micro managed.

Managers play a vital role in the success of a business. Companies lose good employees just because of poor management. Regional managers tend to focus on the dollars flowing in the door and forget that ODs are the most essential part of their business.

How to Target the Most wanted Subleases In Corporate Optometry

How to target the most wanted Subleases in Corporate Optometry.

You know you want to work in a corporate optical which aligns with your goals and will allow you to excel in your career.  You want to have the best most profit sublease. How can you determine which are the best? Word of mouth? The Corporate Optometry FB group?

Here is the simple solution you need to find the right fit: target the most wanted subleases in corporate optometry.

This, however, is not as straightforward as it sounds. Targeting companies requires more than just searching for the top-performing companies. Many ODs look for a sublease with Warby Parker or  Costco . 

Follow the easy guide below to learn the proper way to target the most wanted corporate optometry subleases.

1. List your targets

You can use a variety of different ways to research corporate optometry subleases.

Use various channels of communication, such as asking your colleagues and using the Facebook group Corporate Optometry. Inquire which sublease they think is the most in demand and the reasons why they think so. This allows you to personalize your search and get your queries answered directly.

Also, try to meet people who work for a company that interests you. Find out what they think of the place and if it’s the right place for a fresh OD to start their practice or for a contractor to sublease it.

You should build your contacts through a social media platform, especially by being active on avenues where professionals from the field of optometry interact and discuss workplace matters.

2. Know your targets

Once you have listed the most wanted subleases in corporate optometry, the next step is to learn more about them.

Explore important information, such as: what does the target company value the most? What are the factors that make it better or worse than other companies? Are there any issues that your target company is facing at the moment, and if yes, how can you help them solve it?

Reach out to regional managers and recruiters on Linkedin and let them know you are interested in a potential sublease. Let them know you are more than qualified to handle a busy practice and have a business plan ready to illustrate what your plans are.

3. Meet your targets

After you are done looking into your targets, the next step is to find out if your target company is willing to offer you a sublease

Check out each target company’s website, their reviews and overall performance indicators. You can also directly correspond with them via email or schedule a face-to-face meeting.

By applying these three steps to your search for the best corporate optometry sublease, you can make yourself visible and appear brighter to these firms. So, whenever they are hiring or looking to sublease, they know whom to contact.

The sooner you start targeting, the more likely you are to hit the target just right.

Ignore the Negatives That You Hear about Corporate Optometry: Think Bigger

Ignoring the Negatives of what you hear in Corporate Optometry. Think bigger to what a career in corporate optometry can bring.

Not all corporate optometry companies or even brands within a company are the same. Find the right fit for you whether it is employed, part time, fill in, sublease, franchises , or even  selling to a private equity.

“Every obstacle is an opportunity waiting to reveal itself.”

Ask any ‘bright-eyed’ optometry student in their final year where they will want to work after graduating, nearly all of them will say anywhere but corporate practice. If you are even slightly familiar with the field, you will be well aware of how ‘corporate optometry’ is quite a notorious field. It suffers from a bad reputation in not just optometry schools, but well beyond.

‘There are too many patients’

‘Work hours are endless. There are no holidays in the job’

‘It doesn’t pay you well’

‘This isn’t full scope optometry’ and so on.

These are just a few of the many reasons you might hear from several  ODs against corporate optometry, and why they become a hindrance for those pursuing it.

Although some of these are true while some exaggerated and some even false, no matter what the case, it is also true that obstacles do not block your path, they are your path.

So, if you are a soon-to-be OD, here are a few tips on how you can turn the ‘obstacles’ of perception in corporate optometry, into opportunities.

Change your perception of obstacles

What you believe now to be ‘problems’ might not necessarily be so. It is simply absurd to be so prejudiced against the field that you don’t even consider it once.

Long work hours, low reimbursement plans, routine care or whatever other factor proves problematic for someone may not apply to you. Several ODs who have been working in this field are not working because of lack of other options. They love what they do. Who knows you might end up loving it too?

Focus on your strengths, not weaknesses

No matter how skilled you may consider yourself, the truth is, we all have the same degrees and many corporate opticals practice full scope optometry. Corporate optometry has a lot of foot traffic. Seeing a diverse patient base can strengthen your clinical skills.

Focus on your determination to learn and become better than who you were yesterday and develop your skills meanwhile. Corporate optometry jobs are everywhere, be it Walmart, Costco, VisionWorks, etc., so taking a sublease or even doing fill in work  will help you to continue to learn and expand your horizons.

As for those who say corporate optometry doesn’t allow you to widen your talent, it’s not really true. Corporate optometry allows you to be anything that you want. You can be an employee, a leaseholder or a franchise, a contractor or even an associate OD, depending on your goals. Moreover, if that’s not enough, you can privately pursue specialization in whichever area you are interested in.

Think bigger

Whatever you might be thinking, think bigger.

Many people consider medical professions because of the nobility that comes with the territory – the drive to serve humanity. So, being an optometrist is no exception either, especially a Corporate OD!

Even if you want to be a self-employed instead, you can consider starting off in corporate optometry too. It pays you well and is sure to give you experience and lessons that will prove beneficial to you in the future. This is because being a corporate OD allows you to interact with a diverse group of patients and learn the business aspects of optometry. Thus, you see and treat many different ocular problems and ultimately, learn learn a lot from the optical side of the business.

So, the truth about corporate optometry is that opportunities are everywhere! Obstacles seem to appear when you take your focus off your goals. So clean those spectacles and meet the so-called challenges head-on.

The path will become clear as crystal too. Just the clarity every OD wants!

Podcast

Podcast Across the border- with Stuti Misra in New Zealand

In this fun chat with Optom. Ukti Vora, Dr Stuti Misra discusses her journey from undergrad to doctoral degree to working in academia in New Zealand. Stuti aims to guide optometry students (based in India or elsewhere) interested in studying overseas, doing eye research or simply interested in practicing optometry on distant shores. With a constant intent of taking an unconventional path, Stuti describes how she ended up in Optometry let alone in the land of ‘Lord of the rings’ better known as ‘middle-earth’. She believes one doesn’t need to be clever or smart but primarily STUBBORN to undertake doctoral degree. Stuti also briefly mentions about her passion for research and interest areas of ocular surface diseases, dry eye and diabetes.’

For more information on practicing optometry in New Zealand or Australia, please visit www.ocanz.org

Contact Dr Stuti Misra via email s.misra@auckland.ac.nz OR Twitter @DrStutiMisra

Corporate Optometry India Part 3

Optometry and Youth: Catch Them Young !!

Current scenario in Indian Optometry

Indian optometry is at a very interesting and critical juncture. The allied and health care council bill 2018 is tabled in the upper house of the parliament and gone to the standing committee for deliberation with various stakeholders. Their suggestions will be considered and revised bill will be presented in the parliament.

It could be a giant step towards professional recognition of Optometry.

We have the Optometry Council of India (OCI), a peer regulating body with the responsibility of establishing & maintaining high standards of optometry education & recognition of optometry qualifications in India. The Indian Optometry Federation (IOF) is an umbrella organization of various associations. State associations are members of this association. Lobbying with govt about optometry rights etc. Association of Schools and Colleges of Optometry (ASCO) works with the institutes to standardize curricula, infra structure and also towards capacity building of educators. These organizations are doing a good job in getting optometry recognized by the government and bringing standardization within the profession.  In other words, we are getting our house in order.

The other important aspect is creating awareness about the profession and getting public recognition. We need people to know about optometry and its scope. We want people to come asking for the optometrist for a comprehensive eye test. For that each optometrist has to offer the best clinical eye examination and provide the best services to patients.

This is exactly why I chose to focus on the awareness part. Looking at the students’ enthusiasm and creativity I thought they can definitely contribute a lot in this area. One fine day a group of optometry students and fresh graduates was formed and it still continues to work cohesively as one unit.

Role of youth

Almost everything that is great has been done by youth- Benjamin Disraeli

We are sitting on a gold mine. Probably it is the largest untapped resource. There are more than 50 institutes offering a 4-year B. Optometry program. Imagine the number of students graduating every year. Most of them are technologically savvy. They are very active on social media. They are happy to travel and meet new people. Most of the students I have seen are are passionate about the profession and want to contribute in a significant way. If we can channelize their energy and creativity, we can do wonders. There is no dearth of raw talent. They need direction. They need acknowledgement & recognition. More importantly they need to have the feeling that they belong to the community.

How have they contributed till now?

These students and fresh graduates have been very active in last twelve months or so. One group has started ‘Let’s RevolutionaryEYES’ – Social media presence on Facebook, Instagram, twitter and youtube. They regularly post content related to eyecare and eye related facts etc. The platform serves to both optometrists and public. As ‘World Optometry Day’ is celebrated across the world on 23rd March, 23rd of every month is dedicated to #Optometry #Eyecare. All social media channels are flooded with eye care related posts on this day. It is a great way to catch attention of people.

Another team created an explanatory video about scope of optometry. It covers what students are taught in a four-year course and what investigations an optometrist can perform. A poem composed by one group along with visuals was so well received by all that it even reached the govt. officials and was appreciated.

The Optometry Council of India (OCI) required eye awareness posters for their pan India campaign. These students conceptualized and designed posters with innovative ideas. Their efforts were recognized by OCI and Bausch + Lomb and these posters are being used extensively now.

This group also raised some fund through their efforts and contribution to the field. What is heartening to know is that they donated to the Kerala flood victims. Along with talent today’s optometry youth also has Good values.

Their energy and creativity were at display during awareness walks and street plays on World Sight Day.

Recently four new graduates under the supervision of Masterclass Optometry conceptualized and organized a program ‘Shaping Millennial’s for final year students. This program was developed considering what confusion a graduating student goes through. Over 225 students from 13 institutes were benefited from expert’s guidance.

Way forward 

We have just unlocked the potential of this goldmine. We need to keep nurturing these minds. They need to be kept busy in a right way. We are already working on a new project wherein the Optometry Council of India needs Optometrists to approach high schools and counsel the class 11,12 students about optometry, refractive errors and eyecare in general. Many of these fresh graduates from different parts of India have already offered to be a part of this project. We are really excited to see how it works. You never know, going forward we could help them find the right placement for work. Also, we could establish international links wherein these youngsters can freely interact with international students and experts.

The future definitely belongs to the youth. The youth of today are the leaders of tomorrow. Its time for the senior optometrists to acknowledge their potential and help them convert it into performance. Young ODs need role models NOT just critics !!

Dr. Ryan LeBlanc Discusses the Misconceptions of a Corporate Optometry Sublease

Corporate Optometry Nation interviews Dr Ryan LeBlanc. Dr LeBlanc has four subleases with National Vision Walmart in North Carolina. Listen in to to learn about the subleases in corporate optometry and debunk those myths.

Corporate Optometry India Part 2

With about 450 million people needing vision correction, uncorrected refractive error accounts for over 50% of vision impairment in India. Optometry is yet an unregulated profession. Defocus Media and Corporate Optometry Nation would like to present a podcast with Ms. Ukti Vora, an Indian optometrist who shares details about the history and growth of Optometry in India post the launch of ‘Vision 2020 – Right For Sight’ program. 

She provides insights about how optometry is practiced differently in India compared to major countries like USA and Australia. Optometrists in India are exploring different ways to deal with major competitors like Lenskart and Titan Eye Plus. Lack of regulation affects the policies for insurance and law in India. Efforts by various organization like Optometry Council of India (OCI), Associations of Schools and Colleges of Optometry (ASCO), Indian Optometry Federation (IOF) and ‘Let’s RevolutionarEyes’ are contributing towards promoting and regularizing the profession. Organizations like MasterClass Optometry are promoting quality CME for practicing optometrists. India, still a developing market, has tremendous opportunities for collaboration in academics, research and corporate world. Ukti shares her experience and knowledge over the years to bring us closer to understanding optometry in India.

Corporate Optometry in India Part 1

With about 450 million people needing vision correction, uncorrected refractive error accounts for over 50% of vision impairment in India. Optometry is yet an unregulated profession. Defocus Media and Corporate Optometry Nation would like to present a podcast with Ms. Ukti Vora, an Indian optometrist who shares details about the history and growth of Optometry in India post the launch of ‘Vision 2020 – Right For Sight’ program.

She provides insights about how optometry is practiced differently in India compared to major countries like USA and Australia. Optometrists in India are exploring different ways to deal with major competitors like Lenskart and Titan Eye Plus. Lack of regulation affects the policies for insurance and law in India. Efforts by various organization like Optometry Council of India (OCI), Associations of Schools and Colleges of Optometry (ASCO), Indian Optometry Federation (IOF) and ‘Let’s RevolutionarEyes’ are contributing towards promoting and regularizing the profession. Organizations like MasterClass Optometry are promoting quality CME for practicing optometrists. India, still a developing market, has tremendous opportunities for collaboration in academics, research and corporate world. Ukti shares her experience and knowledge over the years to bring us closer to understanding optometry in India.

Optometry in Australia

Corporate Optometry Nation latest podcast.
Dr. Matthew Sheehan and explores the importance of optics in an optometry day to day professional life. He also talks a bit about optometry in Australia and how its coming along compared to other parts of the world.

Online Retailers

Corporate Optometry Nation partners with the Primary Eye Guys to talk about Online Retailers.

Building your Optometric Practice with Instagram

Discover how to use one of the most popular social media platforms to grow your practice in this podcast episode.

Instagram has gained more attention over the past couple of years and continues to add new features all the time to add value to their account holders and account followers.

According to a recent article on Hootsuite’s blog, there are 1 billion Instagram users, 59% of US users are between the ages of 18 and 29 (are any of your patients in that age range…?), 35% of online adults use Instagram, and 72% of users have bought a product they saw on Instagram.

It’s just the beginning.

With a wide variety of ways you can post your content, research your ideal patients so you can give them tremendous value, and optimize your account’s bio to convert more viewers into patients, you’ll want to learn how to maximize this very popular platform.

Do you want to have an optimized, engaging call to action (CTA) so patients know what to do next after visiting your Instagram page? I’ll even give you a trick to use more than one link (as is currently allowed) in the bio section of your profile to increase your offerings and value.

Do you know the best types of content to use for your feed vs. stories vs. IGTV? You’ll learn some great strategies and examples to make the right decisions at the right time.

You’ll also learn about the growing use of Instagram Stories and how they tend to be the first thing your potential patients are looking at when they open up their app. Do you know the best types of content to use for Stories?

There are also a ton of ways to research your potential patients and learn about them to make creating content much easier. You’ll even discover a way to tap into other health professionals’ ideal patients, to grow your patient base.

For a more detailed article, please click here – you’ll also get a bonus tool to help you define your ideal patients. This, in turn, helps you create the content to attract them. 

Dr. Sandi Eveleth
Digital Marketing Strategist at KISS your Web, LLC
(239) 691-2707  KISSyourWeb.com

Nationwide Vision with Dr Richard Marrotte

Corporate Optometry Nation interviews Dr Marrotte from Nationwide Vision. Dr Marrotte is the Professional Director of Nationwide Vision in Florida. This corporate optical focuses on the medical model of optometry and requires all their optometrists to have a DEA license and practice full scope. Many offices have exam lane as well as a retinal camera and visual field so that patients can continue their care with Nationwide Vision. Nationwide Vision started in Arizona and has expanded to Florida, Nevada and South Dakota. Listen in to learn more and what job opportunities might be available.

 

Dr. Richard Marrotte received his his Doctor of Optometry degree in 1985 from the new England College of Optometry in Boston, Massachusetts.  He is a Board Certified Optometric Physician here in Florida and he has been licensed in both Massachusetts and California.

He was in Private Practice for over 26 years in the Boca Raton, Florida area and his Specialties include Keratoconus, LASER Vision Correction, Neuro-Optometry for Stroke and Brain Injury and All Types of Contact Lenses. He is a Certified LASER Vision Correction Consultant.

Building Patient Trust Through Education

Corporate Optometry Nation podcast interviews Dr Graham Keith. They discuss the idea behind the topic is that when you provide the patient with useful info about their eyes  or reason for eye exams. The patient will gain a better experience , better compliance, and better referrals! Patients will be more willing to ask questions when they see you are open to sharing info and not just pushing them out the door.  They will be more compliance with either for a treatment plan or returning yearly. When patients  and see that you care, they have more trust in you, and now they know why exams are important for everyone.  Listen to the podcast to get more info on how to build patient trust through education.