In a recent survey within the corporate optometry sector revealed that 98% of Optometrists expressed dissatisfaction with the transparency level regarding decision-making in corporate optometry. Given the recent industry-wide changes in the corporate sector, numerous Optometrists are turning to the Corporate Optometry Facebook group for updates and the latest information about their respective companies. Optometrists deserve receiving information directly from the company rather than relying on social media for updates.
Over the years, transparency has become increasingly crucial in corporate optometry. Factors such as acquisitions to store closures have impacted many ODs. The expansion of telemedicine, and AI have made notable changes in our industry. In the current recession, marked by high uncertainty, optometrists face reduced lay offs, reduced hours, decreased bonuses, and salaries.
Leadership changes, especially when executives transition to entirely different industries, pose challenges for building lasting business relationships. To ensure long-term success, accountability must extend across the board.
Optometrists seek quality partnerships with in high trustworthiness, recognizing that transparency is the building blocks maintaining trust in professional relationships. In an era marked by low optometrist retention and high turnover, effective communication becomes vital to reduce uncertainty and anxiety among optometrists. ODs involvement in major decisions fosters engagement, ultimately contributing to increased revenue for both the store and the company. ODs want to part of something, help build something greater than just their career. Involve them in discusses, listen to feedback. Decisions made should take into account OD’s careers as well.
There are many metrics on how individuals are tracked by performance, yet being transparent and ethic is not one of those. Many decisions that are made are to benefit an individual. Leaders within organizations need to understand that their decisions many times impact many ODs, families, an entire industry and patient care. If transparency was measured, you would find that many ODs follow and value individuals that might not be a decision maker but a person that is trustworthy and transparent. The moral can change when decisions are made in a collaborative method and open communication on initiatives.
Transparency in corporate decision-making is crucial for creating a positive work environment, maintaining trust, and ensuring the success and growth of both the optometry practice and the careers of individual optometrists. Open communication builds a foundation for better results and higher OD retention and better patient outcomes. Ultimately, the impact of transparency extends beyond just disclosures, it shapes a culture of accountability and collaboration that strengthens any organization. Image an industry with no hidden agendas and the future is as clear as 20/20.