Podcast

Corporate Optometry India Part 3

Optometry and Youth: Catch Them Young !!

Current scenario in Indian Optometry

Indian optometry is at a very interesting and critical juncture. The allied and health care council bill 2018 is tabled in the upper house of the parliament and gone to the standing committee for deliberation with various stakeholders. Their suggestions will be considered and revised bill will be presented in the parliament.

It could be a giant step towards professional recognition of Optometry.

We have the Optometry Council of India (OCI), a peer regulating body with the responsibility of establishing & maintaining high standards of optometry education & recognition of optometry qualifications in India. The Indian Optometry Federation (IOF) is an umbrella organization of various associations. State associations are members of this association. Lobbying with govt about optometry rights etc. Association of Schools and Colleges of Optometry (ASCO) works with the institutes to standardize curricula, infra structure and also towards capacity building of educators. These organizations are doing a good job in getting optometry recognized by the government and bringing standardization within the profession.  In other words, we are getting our house in order.

The other important aspect is creating awareness about the profession and getting public recognition. We need people to know about optometry and its scope. We want people to come asking for the optometrist for a comprehensive eye test. For that each optometrist has to offer the best clinical eye examination and provide the best services to patients.

This is exactly why I chose to focus on the awareness part. Looking at the students’ enthusiasm and creativity I thought they can definitely contribute a lot in this area. One fine day a group of optometry students and fresh graduates was formed and it still continues to work cohesively as one unit.

Role of youth

Almost everything that is great has been done by youth- Benjamin Disraeli

We are sitting on a gold mine. Probably it is the largest untapped resource. There are more than 50 institutes offering a 4-year B. Optometry program. Imagine the number of students graduating every year. Most of them are technologically savvy. They are very active on social media. They are happy to travel and meet new people. Most of the students I have seen are are passionate about the profession and want to contribute in a significant way. If we can channelize their energy and creativity, we can do wonders. There is no dearth of raw talent. They need direction. They need acknowledgement & recognition. More importantly they need to have the feeling that they belong to the community.

How have they contributed till now?

These students and fresh graduates have been very active in last twelve months or so. One group has started ‘Let’s RevolutionaryEYES’ – Social media presence on Facebook, Instagram, twitter and youtube. They regularly post content related to eyecare and eye related facts etc. The platform serves to both optometrists and public. As ‘World Optometry Day’ is celebrated across the world on 23rd March, 23rd of every month is dedicated to #Optometry #Eyecare. All social media channels are flooded with eye care related posts on this day. It is a great way to catch attention of people.

Another team created an explanatory video about scope of optometry. It covers what students are taught in a four-year course and what investigations an optometrist can perform. A poem composed by one group along with visuals was so well received by all that it even reached the govt. officials and was appreciated.

The Optometry Council of India (OCI) required eye awareness posters for their pan India campaign. These students conceptualized and designed posters with innovative ideas. Their efforts were recognized by OCI and Bausch + Lomb and these posters are being used extensively now.

This group also raised some fund through their efforts and contribution to the field. What is heartening to know is that they donated to the Kerala flood victims. Along with talent today’s optometry youth also has Good values.

Their energy and creativity were at display during awareness walks and street plays on World Sight Day.

Recently four new graduates under the supervision of Masterclass Optometry conceptualized and organized a program ‘Shaping Millennial’s for final year students. This program was developed considering what confusion a graduating student goes through. Over 225 students from 13 institutes were benefited from expert’s guidance.

Way forward 

We have just unlocked the potential of this goldmine. We need to keep nurturing these minds. They need to be kept busy in a right way. We are already working on a new project wherein the Optometry Council of India needs Optometrists to approach high schools and counsel the class 11,12 students about optometry, refractive errors and eyecare in general. Many of these fresh graduates from different parts of India have already offered to be a part of this project. We are really excited to see how it works. You never know, going forward we could help them find the right placement for work. Also, we could establish international links wherein these youngsters can freely interact with international students and experts.

The future definitely belongs to the youth. The youth of today are the leaders of tomorrow. Its time for the senior optometrists to acknowledge their potential and help them convert it into performance. Young ODs need role models NOT just critics !!

Optometry in Australia

Corporate Optometry Nation latest podcast.
Dr. Matthew Sheehan and explores the importance of optics in an optometry day to day professional life. He also talks a bit about optometry in Australia and how its coming along compared to other parts of the world.

Online Retailers

Corporate Optometry Nation partners with the Primary Eye Guys to talk about Online Retailers.

How Optometrists in London Practice in Hospitals.

Corporate Optometry Nation teams up with the Primary Eye Guys to interview an Optometrist in London who practices in a hospital setting in London. Listen in to learn the scope in England.

Nationwide Vision with Dr Richard Marrotte

Corporate Optometry Nation interviews Dr Marrotte from Nationwide Vision. Dr Marrotte is the Professional Director of Nationwide Vision in Florida. This corporate optical focuses on the medical model of optometry and requires all their optometrists to have a DEA license and practice full scope. Many offices have exam lane as well as a retinal camera and visual field so that patients can continue their care with Nationwide Vision. Nationwide Vision started in Arizona and has expanded to Florida, Nevada and South Dakota. Listen in to learn more and what job opportunities might be available.

 

Dr. Richard Marrotte received his his Doctor of Optometry degree in 1985 from the new England College of Optometry in Boston, Massachusetts.  He is a Board Certified Optometric Physician here in Florida and he has been licensed in both Massachusetts and California.

He was in Private Practice for over 26 years in the Boca Raton, Florida area and his Specialties include Keratoconus, LASER Vision Correction, Neuro-Optometry for Stroke and Brain Injury and All Types of Contact Lenses. He is a Certified LASER Vision Correction Consultant.

Building Patient Trust Through Education

Corporate Optometry Nation podcast interviews Dr Graham Keith. They discuss the idea behind the topic is that when you provide the patient with useful info about their eyes  or reason for eye exams. The patient will gain a better experience , better compliance, and better referrals! Patients will be more willing to ask questions when they see you are open to sharing info and not just pushing them out the door.  They will be more compliance with either for a treatment plan or returning yearly. When patients  and see that you care, they have more trust in you, and now they know why exams are important for everyone.  Listen to the podcast to get more info on how to build patient trust through education.

Life Insurance and Disability Insurance for Optometrists

Corporate Optometry Nation interviews Samuel Waxman. We talk about life insurance policies and disability insurance for optometrists. What optometrists should look for and want they should do when picking out a plan. How it is so important to have life and disability insurance if you are self employed or employed.

Corporate Optometry Employment Model with Dr Laurie Lesser

Corporate Optometry Nation interviews Dr Laurie Lesser.  Dr. Lesser is an Area Doctor for South Florida Regional Eye Associates, affiliated with  America’s Best Contacts & Eyeglasses stores.  In this podcast we talk about the employment model of corporate optometry and how it might be the right fit for young ODs and females. Working in corporate optometry has many benefits. Listen in to the podcast to see if employment in corporate optometry is for you!

Corporate Optometry with Dr Ken Kopolow

Corporate Optometry Nation Podcast interviews Dr Ken Kopolow. Dr Kopolow has many locations within Luxottica. He has Pearle Vision franchises and subleases at Lenscrafters in Nevada. We talk about how to manage multiple locations and how to achieve financial success in corporate optometry. There are many differences between franchising in corporate optometry and subleasing. Listen in to learn more!

Episode 5: Grow your Optometric Practice with Digital Marketing

Grow your Optometric Practice with Digital Marketing.

Corporate Optometry Nation talks to Dr Sandi Eveleth about digital marketing.

We discuss digital marketing strategies for your optometric practice that are free or low cost for any budgets.

We talk about Facebook, Instagram, email marketing, internal marketing, external marketing strategies.

Learn how to build your SEO ranking and ratings on the web.  Learn how to market your practice can market your company online and offline effectively and maximize your profits.