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Finding the Right Fit in Corporate Optometry.

Loving your job can make your professional life a whole lot easier. As aspiring optometrists, this should be at the top of your list of priorities.

It may be impossible to secure a job with the perfect paycheck, flexible timings and a work/life balance, but with some research and a can-do attitude, you too can find a job you love.

When you decided to look for a corporate optometry job, you must have realized that there were too many options out there and no way to know which suits you better. The internet can make you more confused with the influx of information on job openings and everyone telling you what to do and what not to do.

The answer lies with you. Be honest about what you need and what you can compromise on. Following are some tips and tricks that can help you land your dream job.

Know Yourself

You may think you want to work at some corporation, but your experience as an employee there could be the opposite. The grass is not always greener on the other side. Taking inspiration from other people’s lives and what works for them will only hold you back.

Self-awareness will take you a long way because knowing your strengths and weaknesses will allow you to make the right decision. If your workplace falls in line with your values, then you may end up having a great time there.

If you’re someone who loves going on vacations, then you should keep an eye out for places that offer great vacation plans. Some corporate opticals offer 4 weeks vacation at sign up.

Learn About the Organization

Before deciding on a place, make sure you know a little bit about the work culture and benefits they offer. Get in touch with alumni who are employed there and get a conversation going.

You can always ask to set up informational interviews to gauge more of an idea about what you’re getting yourself into. Ask on the Facebook group Corporate Optometry.

Stay Open-Minded but Don’t Settle

Keeping your options limited will only lead to misery. Finding a job is not easy. You need to set realistic expectations and take every rejection as a way to learn and improve.

Feeling like a failure after doing badly in one interview will not serve you well. Sometimes what you think you want isn’t necessarily what will make you happy.

Saying yes to the first job you’re offered is not going to help you either, unless it is all that you want. You may be settling for a lot less than you deserve. Depending on the state and the need for ODs many corporate opticals will pay above average salary and sign on bonuses. You can contact Corporate Optometry Consulting to get more info. Their info is corporateoptometry@gmail.com

Now that you know the basics, you can go looking for jobs that are fulfilling for you. Remember that haven’t failed until you stop trying.

Finding your dream job can take months, even years, but you need to realize that sometimes it takes a bad experience to help you find what you are looking for.

Corporate OD Myths: Take 2

Starting a sublease in corporate optometry may seem like a daunting venture.  Based on what you’ve heard from friends, colleagues, and the internet, you may have heard a variety of conflicting opinions, leading you to doubt whether you are ready to start a career in corporate optometry and whether it is the right fit for you.  Here, we address some corporate optometry myths to eliminate some of the doubts you may have.

1. Patients will not follow you if you leave your current practice.

You may be afraid to leave the company you are currently working for due to fear that you will lose all of the patient relationships you have built.  That being said, the majority of patients are loyal to the doctor, not the brand. Having built a foundation of trust through continued visits and recommendations, you may be surprised how many patients are willing to move with you.

2. ODs rely on optical to keep their own business alive.

Another common myth is the idea that corporate optical supplies ODs with their patients in order to keep the business running.  Now, it may be true at first that corporate will supply some of the initial client-base, but it is the OD who keeps the patients coming.  The quality of care, comfort you provide, and relationships you build with your patients are what truly affect whether they continue to provide you business.   In other words, the doctor makes or breaks the business, and you don’t necessarily need corporate optical to survive.

3. It is too difficult to start your own practice.

While it is certainly a challenge to start your own practice, there are a variety of initiatives you can take and personal skills you can use in order to kickstart your business.  Once again, the possibility of success is truly in your hands. You need to be an entrepreneur in corporate optometry and use your resources to grow. Starting your own practice will not be easy, but it is certainly not impossible, especially with a good work ethic and business mindset.

4. The lowest-priced eye exams and vision plans will bring in more patients.

It may seem that, in order to gain patients, you need offer the lowest-priced eye exams and vision plans amongst your local competitors.  This method, however, is neither the only strategy nor the best strategy to bring in patients. Word of mouth and the power of recommendations from your current patient-base is crucial, and whether you are receiving this praise will depend on the quality of your care.  In addition, the convenience in scheduling, such as being able to make appointments online, will attract new patients searching for an optometrist.

5. Adding more hours and days creates more patients and income.

While you may assume that increasing the amount of hours in the office will, in turn, increase the amount of patients coming in, this is a huge myth.  Working 7 days a week won’t necessarily bring in more patients. Rather, you should consider what an optimal schedule for both you as the optometrist and your patients may be, as well as how many hours you need to be in the office to accommodate your client-base and to profit.  

6. The income potential in corporate optometry is tremendous.

Income potential is corporate optometry is highly variable depending on a variety of factors, each of which you can look into when considering starting a sublease in corporate optometry.  For example, the location in which you will be working highly influences your income potential. In addition, whether you are working with a new vs. established brand will affect the amount of revenue you are able to bring in.  

7. Contracts are absolutely set in stone.

Simply stated, everything is negotiable.  If there is a part of a contract that you are uncomfortable with or that you feel should be changed, express this and work to make a agreement that benefits both sides.  Don’t settle for less than what you believe you deserve!

What to do when you see your Sublease posted on a Job Website.

You are surfing on the internet casually and suddenly you come across job position that sounds very similar to your sublease location. You read the job description and state and to your dismay, you find out that it’s not only similar to your job but exactly the one you have right now. The posting is from your own organization! You might start wondering if your lease will be terminated and what your exit plan might be. You might enter into panic mode. But don’t do that just yet.

Read the following tips to consider if you see your sublease posted online:

Panicking Is Not the Way to Go

If your sublease is one of a kind, then it’s a different scenario but if that’s not the case, you don’t need to panic just yet. Sometimes, companies do not intend to replace an existing sublease holder. They just have reached enough capacity where they would like to open another location in the area or add additional ODs to one location. It’s definitely important to deal with the issue but panicking is not the appropriate solution. Talk to other ODs and have a conversation with corporate optical. Sometimes there is no communication between different departments and it is an error.

Collect All the Facts and Figures

There are some scenarios to consider before you stress out:

Is your corporate optical expanding to new locations or a well-established organization? If it’s a large company, then they are probably always looking to capture as many leads as possible in case an OD decides to terminate their lease. Sometimes it takes a corporate optical over 60 days to find someone to take over a sublease.

If you’ve recently taken over the sublease, it is highly possible that the job advertisement hasn’t been removed yet. Make sure that that’s not the case. Seeking clarification from the management can help you. It is an investment of time and energy to start and run a successful sublease.

Give Your Best Self to that Location. Your patients deserve it!

Don’t give management an excuse to terminate your lease. Give your 100 percent to your patients. If you take care of your patients, patients will be loyal and follow you. Work harder than usual to build your sublease. Building your sublease is more than income, it is personal branding, trust in the community and a loyalty where they will follow you where ever you go.

Have an Exit Strategy

Lastly, always have an exit strategy from day one. Whether a location is ideal you want to prepare for the worst if there is a decision to sell a brand, close a store or if management changes. You need to be prepared in case things go south. Make sure that you update your resume and LinkedIn profile. Identify the potential companies you’re interested in and apply for as many jobs as you can. Contact other Corporate ODs to merge practices or private ODs that you can rent space from.

The situation can be daunting but try to be positive. With the tips above, ease the transition process into your next adventure!

Personal Branding For Corporate ODs

We live in a world that is highly digitalized. Whether it’s buying daily groceries, a new car, or even buying or selling real estate; everything is being done online. And we aren’t exaggerating when we say people are finding the diagnosis and even the treatment to with “Doctor Google”

The search for medical services and healthcare has become easier than ever thanks to the internet. The use of digital media will continue to grow. How your personal brand is represented on the web is critical for your future success as a Corporate OD. Whether you are a corporate OD in some market giant like Walmart, Costco, or Luxottica or someone practicing in a comparatively smaller optical , personal branding has become an important element more than ever if you want to ensure that you continue advancing in your career path. You want to be know as ” Dr Smith” not the Doctor inside Walmart.

In the field of corporate optometry, needless to say, patients are not just customers, but the sole decision-makers as well. Based on the information they do or do not find about a service, they decide whether to chose you or another provider. Your “reputation” on the web will guide those decision-makers to seek care from you. Your reputation online is the new word of mouth referral. Carefully monitoring what you want others to say and think of you online will continue to elevate your personal brand. A strong personal brand will help you get a promotion, next career move and leadership positions. If you want to outshine in your field and stand out both online and offline, you must follow these essential tips for personal branding.

Take the lead

The work you do is valuable not just to you, but also to your existing as well as any other potential patients in the future. Highlight some of your most important achievements and philosophies in a decent yet noticeable way.

Employed Corporate ODs can display their diplomas and other accomplishments at your corporate optical.  Share them on your own profile online or company social media accounts. Be confident about your skills and the way you practice, people are more likely to trust you for their care.

You should also feel free to share other things that you cherish most in your life. Be it your hobbies, personal interests, awards, charity work, research project or even memorable events with your friends and family. You can gain people’s trust by ensuring they feel familiar with you and can link to you on a closer, friendlier level.

 

Rise from the competition

With the rise of technology, there exist more and more online platforms where you can make your presence known. Corporate ODs can have their own social media pages that is affiliated with the corporate optical . Providing quality content about eye care will improve your standing and thereby, your viewers as well. Moreover, you will also develop you as an eye care expert in the community. It will strengthen your patient base but will also create networking opportunities with other Doctors that can lead to future careers advancements.

Create opportunities

With a diverse outreach in corporate optometry and additional help from your colleagues, you can create opportunities for yourself. Partnering with the eye care director or regional manager will help create opportunities for yourself. Being on advisory boards for corporate opticals will help open doors for yourself if you would like to have a leadership position.  Their recommendations can help build credibility to your name and make your personal brand a brand which people will be proud to endorse.

With proper personal branding, you are sure to be clearly visible  to your patients and future career advancements.

What Can A Recruiter Do For You in Corporate Optometry?

Being active in your search for the right job in corporate optometry is imperative to landing the best job in the first place, but what can a recruiter do for to help you in that search? Recruiters often work with hiring managers or specific companies to find the perfect person to fit an open position. Let’s consider four ways they do.

1. Recruiters want to help you get the job. They are consistently looking for someone that fits the position and what you want to do is present yourself in a way that is complete. Talk to the optical manager of that location or even the past OD. Discussing the opportunity with the regional manager can help as well , to make sure that all the information you’re being relayed is straight forward.

2. They know the company’s interests. The recruiters know exactly what the company is looking for and can offer your valuable insight on how to market yourself. Recruiters can help you understand what is happening within the company’s culture and what a day in the workplace might be like. Ask about how many days a week are best for availability and what the flexibility is for that. Understand that they do work for the corporation, so they have guidelines that they have to follow. If its an outside company recruiter, then they have different options. If the location has been dark for a long time, then your chances of getting what you want from that company are better than a location that has three or four candidates looking at it.

3. The recruiter can’t tell you everything, but they can guide you. One thing you can do is ask the recruiter if they can share any feedback. Recruiters are a great resource for information that you don’t know about. You can ask them what you can do for your resume could stand out, or what you can add to your resume to be able to take over a profitable sublease location or employment position. Many young ODs may not have all the answers, but the recruiters are able to guide you. Just remember that it is your responsibility to do your homework. Talk to doctors within your area about what your starting point salary should be because that is one thing a recruiter can’t tell you about. Take advantage of their suggestions. If they recommend a resume change, this will help you in your search for the right position. Get some insight from them.

4. A recruiter can help you get what you want. If you are clear and honest with your recruiter, they can help you get the flexibility and pay that you are looking for. In the same way you need to be clear about what you don’t want. If you’re looking for certain days, hours, or earnings the recruiter can work with you. They can discuss your compensation and relay your requests to the employer. They also know job openings before those positions are posted.

Podcast

Corporate Optometry India Part 2

With about 450 million people needing vision correction, uncorrected refractive error accounts for over 50% of vision impairment in India. Optometry is yet an unregulated profession. Defocus Media and Corporate Optometry Nation would like to present a podcast with Ms. Ukti Vora, an Indian optometrist who shares details about the history and growth of Optometry in India post the launch of ‘Vision 2020 – Right For Sight’ program. 

She provides insights about how optometry is practiced differently in India compared to major countries like USA and Australia. Optometrists in India are exploring different ways to deal with major competitors like Lenskart and Titan Eye Plus. Lack of regulation affects the policies for insurance and law in India. Efforts by various organization like Optometry Council of India (OCI), Associations of Schools and Colleges of Optometry (ASCO), Indian Optometry Federation (IOF) and ‘Let’s RevolutionarEyes’ are contributing towards promoting and regularizing the profession. Organizations like MasterClass Optometry are promoting quality CME for practicing optometrists. India, still a developing market, has tremendous opportunities for collaboration in academics, research and corporate world. Ukti shares her experience and knowledge over the years to bring us closer to understanding optometry in India.

Corporate Optometry Employment Model with Dr Laurie Lesser

Corporate Optometry Nation interviews Dr Laurie Lesser.  Dr. Lesser is an Area Doctor for South Florida Regional Eye Associates, affiliated with  America’s Best Contacts & Eyeglasses stores.  In this podcast we talk about the employment model of corporate optometry and how it might be the right fit for young ODs and females. Working in corporate optometry has many benefits. Listen in to the podcast to see if employment in corporate optometry is for you!