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HIPAA and Sign-in Sheets

Richard Hom as #Tips4EyeDocs – HIPAA and Sign-in Sheets

Doctors invariably use sign-in forms or computer tablets/terminals to identify patients for appointments or walk ins. Typically, the sign-in form may lie near the reception desk where the patient first engages the office. The question is how much liability to HIPAA violations do sign in sheets expose doctors.

According to CFR 45 CFR 164.502(a)(1)(iii), doctors “may use sign-in sheets or call out patients in waiting rooms, so long as the information disclosed is appropriately limited. Furthermore, HIPAA explicitly permits this, but it should not include any other information about the patient’s medical background.[1]

Unfortunately, the opinions vary on what is potential medical information to be released. There is a possibility that the specialization of the doctor may already by too much information and may expose a doctor to a complaint for a breach. [2] For instance, if there is a space for “reason for visit”, this may exceed the minimum information necessary to identify a patient. The permitted entries are: date, name, arrival and appointment times who the appoint is with.[3]

In summary, use a sign in sheet and call the patient from the reception area. However, limit what you say in public.

 

References

[1] N.a. “Code of Federal Regulations.” Gpo.gov. 7 Jun. 2016. Web. 15 Dec. 2017. <https://www.gpo.gov/fdsys/pkg/CFR-2003-title45-vol1/xml/CFR-2003-title45-vol1-sec164-502.xml>
[2] Ferran, T. “Are Patient Sign In Sheets HIPAA Compliant?.” Blog.securitymetrics.com. 14 Dec. 2017. Web. 15 Dec. 2017. <http://blog.securitymetrics.com/2014/08/sign-in-sheets.html>
[3] Touchstone Compliance. “What the HIPAA Privacy Rule Says about Patient Sign-In Sheets.” Touchstone Compliance. 7 Feb. 2015. Web. 15 Dec. 2017. <https://wwwhttps://www.gpo.gov/fdsys/pkg/CFR-2003-title45-vol1/xml/CFR-2003-title45-vol1-sec164-502.xml.touchstonecompliance.com/what-the-hipaa-privacy-rule-says-about-patient-sign-in-sheets/>

 

 

5 Traits of a Great Regional Manager in Corporate Optometry

5 Traits of a Great Regional Manager in Corporate Optometry.

 

 

Corporate ODs should evaluate the optical side of the business in corporate optometry.

There are so many different factors to consider  in the business aspects of  corporate optometry. Many ODs will focus on their own business and ignore the optical.  Their success is your own success in corporate optometry. Evaluating the corporate optical should be part of the Corporate ODs business plan.

Here are some questions to ask : This information should be something that you have access to

What is the gross revenue of the optical?

Has the optical grown over the last year?

What is the sales to staff ratio?

Which staff member generates most income for the optical?

What are the hours of operation?

How much money does the optical generate,  how many are outside sales vs from you?

What is the per patient transaction ?

What is the percentage of sales that are upgrades?

How does that optical compare to the over all region and company?

Is the practice driven by managed care?

How much money do they spend on marketing and appearance of location?

 

The optical business is largely driven by the optical staff. The optical staff can really influence your business as well.  Understanding the importance of the optical growth to your own business will help you set goals that can be achieved by you and the optical manager. Consider involving regional management if you feel that your location is not reaching the potential that you believe it could be.

Brand Identity in Corporate Optometry

Creating a brand within a corporate optometry setting has never been more important than today, yet a lot of ODs ignore the power of creating a brand identity for their own practice. Your practice brand is what patients identify you as. Developing a brand successfully will be able to differentiate yourself from other optometrists and the corporate setting.

Being affiliated with a corporate setting inside a Sears Optical or JcPenny Optical has the power of brand recognition for attracting patients, yet once there you don’t want patients to remember you as the eye doctor inside Sears Optical. You want patients to remember your name and create loyalty where they come to the office to see you, not just for the optical sale or because you take their insurance. Brand identity is important, if you choose to move your practice to a different location.

 

Check out more at https://corporateoptometry.com/product/brand-image/