The optometry industry is so highly competitive. If you want to rise above the competition and take your practice to great heights, improving patient satisfaction should be your top priority.
There are many ways in which you can build a strong relationship with your patients so that they stay loyal to your services for the long term.
Following are the five most important things you need to consider when growing your brand.
What Tools Do You Need?
Technology can help your practice in various ways. Certain tools can help streamline operations and enhance productivity, whereas others can help reduce bottlenecks, unnecessary redos, ease scheduling, and so on.
To build your practice, the first thing you need to decide is the type of tools that you will need. For this, you need to look into the main areas that need improvement.
For instance, if you want to make patient scheduling more efficient, a software system might help. Or if you want to build a stronger rapport with the patients by providing pre and post-treatment support, starting an online blog that discusses different issues might be the way to go. You want to promote those blogs on your Facebook page and in your newsletters.
What Is Your Social Media Marketing Strategy?
If you aren’t leveraging social media to improve your brand, you are only shooting yourself in the foot.
Being active on different social media platforms can help create brand awareness. However, you shouldn’t use these sites for advertisement purposes only.
Rather, you should use social media to establish a smooth and efficient, two-way communication with your patients and potential patients.
Are You Showcasing Your Practice Reviews Online?
Encourage your patients to rate and review your services online. Positive online reviews are worth their weight in gold and can be far more beneficial for your practice than you may have imagined.
Moreover, positive ratings push your website higher up on the search engine results page. So, your practice is likely to become more noticeable to people when they look for terms such as “optometrist in Chicago”. Think like your patients think and you will be ahead of the competition.
However, keep in mind that while positive reviews can work wonders for your brand image, a negative one can easily taint it too. Using a technology solution such as online reputation management services can prevent you from losing potential patients due to negative feedback from an angry client.
How is your website appearance?
In today’s digital age, it is common for patients to search for and browse the clinic’s website when considering a new OD.
First impressions matter. Therefore, make sure that your website has a prim and proper presentation. It should be up-to-date and offer vital information at a glance. This includes the services you offer, hours of operation, contact details, and other info.
Also, pay attention to the message you send out.
Your website presentation and the info it contains should make the visitor more confident in choosing you.
Is Your Website Mobile-Friendly? According to google analytics, more than 65% of all web traffic comes from mobile phone users.
Put simply, having a great website may not provide you with the best benefits unless it is optimized for mobile phones too. Make sure it loads quickly and looks impressive on desktops, tablets, and smartphones alike. It needs to be a seamless experience. You have a few seconds to capture their attention!
Happy and satisfied patients stay not only committed to your services but also enable new patient acquisition by generating positive feedback.
Focus on the aspects of improving patient satisfaction discussed above, and you can take your practice from surviving to thriving.