Myths About Starting a Sublease In Corporate Optometry
Get your eyesight checked asap. Can you even see where you are headed?
Is that the advice you were given when you voiced your thoughts to a friend about planning to start your own sublease in corporate optometry?
Whether someone else has told you, or you have done some research yourself about starting a sublease in corporate optometry, it is highly likely that you’re left with self-doubt.
However, if you are an optometrist thinking to set up a sublease in corporate optometry or a new grad looking for a practice, or just an older OD, corporate optometry is without doubt a promising field in the industry.
Unfortunately, the myths surrounding this field stop many people from continuing on this path. They believe what they have been told by other people, people who couldn’t themselves excel in the field or weren’t well prepared to handle it.
Here are some common myths you must have heard, and how to debunk them.
You don’t have the enough experience to start a sublease
If you are a fresh OD or someone new to optometry, people will rebuff you with the fact that you don’t have the required knowledge or experience to venture in this field. Though it may be true, it is not a justified reason to give up on your idea altogether.
You can ‘shadow’ other ODs who started a sublease or work with another company and learn from them. Look out for someone who can act as your mentor, observe their work and practices, ask them questions and learn from their experiences. By putting the knowledge you gain into practice, you too will succeed in the field soon. After all, it’s true that success is three parts knowledge and only one part planning.
You won’t be able to distinguish day and night
Corporate optometry indeed requires a lot of work and effort. But which enterprise doesn’t?
Although you may have to work tirelessly initially, but once the initial phases of set up are complete and you get the hang of it, a sublease in corporate optometry can be a comfortable job.
You don’t necessarily have to begin early in the morning, which means you can get sound sleep or few extra hours for other chores. Plus you get to avoid the morning traffic rush which enables you to commute faster and so save more time.
The effort you put in now will pay off in the long run and you won’t have to work 7 days a week.
No one will ‘see’ you
There may be too many corporate opticals out there, but there are enough patients to attract. Learn how to differentiate yourself from others.
You can observe and learn marketing strategies from the other, successful corporate optometrists and follow in their footsteps to reach out to the patients.
It will definitely need a lot of effort to build a customer base, but with proper marketing, focusing on your target audience, making a good impression on the patients who visit, and expanding your contact network, your name and service will soon speak for itself.
So, even if you don’t have a 20/20 vision, you are still seeing a bright future when you consider a sublease in corporate optometry.