It’s time to start tracking the exam frequency of patients who wear contact lenses. You can use these numbers to improve your services and improve your contact lens capture rate in corporate optometry.
If you want to be in the industry average, you need a contact-lens capture rate of more than 70%. You don’t want need patients to be walking out with a prescription ready to purchase online. And not just as a one-time purchase, tailor your services so well, they choose you every time! Doctor driven dispensing is a way to do so. Many corporate opticals will offer a discount on glasses if a patient buys a year supply of contacts.
Online contact lens sales have increased over the years and will continue to rise. But with 40+ million contact lens users in America, practitioners still have a chance of capturing a significant share of the market. Think of opportunity that is out there. Patients are searching the web about contact lens information make it a strategy for them to land on your website. Consider taking the approach of scleral lenses or a medical model approach to contacts that is not presented by online retailers.
Offer Great Customer Service
As with all businesses, your customer is the livelihood of your business. Patient education is important to having the patient understand what services and quality you are offering. Provide discounts for yearly supplies with the rebates that the manufacturers offer. Break down the math to have to patient see what they are paying for when bought as a year supply what each box costs.
Make purchasing lenses easier for them. Offer a contact lens subscription for patients that want to have their expenses divided over months. Take care credit to have they pay their medical bills over longer periods of time. Providing more options with great customer service and convenience can help increase your contact lens capture rate.
Whichever strategy you choose, make sure it caters to the constantly changing customer purchase patterns. It should be your goal to not only have a high contact lens capture rate but also be the main provider for eye-glasses. In order to come out on top, you need to be number one in all categories of eye wear.