Eye-Opening Truth: Corporate Optometry Myths Debunked
For many optometrists, both young and experienced, the term ‘corporate optometry’ has a rather negative connotation. It resonates with unpleasant work settings, long working hours, stunted career growth, and whatnot. This is mostly because of the misconceptions and stereotypes that surround the field of corporate optometry.
Take a look at some of the most common corporate optometry myths to see if you have also believed them to be true so far.
1. As a Corporate OD don’t do Medical.
Refracting lies at the core of optometry, and as such, is a major part of corporate practices too. However, it sure isn’t the ‘only’ thing that ODs do at the job.
Many don’t realize this but as a corporate OD, you can easily practice full-scope optometry or even specialize in a particular medical model for eyecare if you prefer.
2. Exams are different in a corporate setting.
This is one of those corporate optometry myths that are loosely based around perspective. Many Corporate ODs will practice just like ODs in a private practice. Many times Corporate locations have the latest technology to better assist ODs with their exams.
The reality, however, is that patients aren’t biased about the type of setting in optometry. If you perform comprehensive eye examinations and are able to satisfy your patients with regards to the treatment options and answering their queries, they will choose your practice regardless of whether it’s centrally managed or privately run. Corporate ODs do dilate their patients and treat eye disease.
3. Corporate ODs Need to Sell Eye wear
If you think corporate ODs are required to promote the optical and upsell its products and services, you aren’t in the minority.
Unfortunately, that might be true in some cases, but that fact is that you can work as a corporate OD and still be completely independent from the company – at least with regards to being forced to increase the business’s sales.
Depending on which brand you join, you can enjoy full autonomy over treating your patients. You won’t be pressurized into making recommendations that you know aren’t really required by the patient.
4. Corporate ODs Only Accept Vision Care Plans
This might be true to some extent depending on which enterprise you join. Some corporate ODs may see a high level of vision plans because the company markets to patients in that optical side. However, many corporate optometry practices cater to medical eye care patients too. This allows you to build your medical expertise in the real sense.
We hope debunking these common corporate optometry myths has opened your eyes to the truth and increase your willingness to gain field experience in this eye care setting.
This article fails to address
“off-the-record” discussions of corporate District and Regional Managers manipulating Optometrists into providing additional Doctor Coverage and/or lowering examination fees. Failure in doing so, may jeopardizes tenancy leases.
It happened to me in year 2000 and it is still happening to Optometrists today.