How to use Snapchat to Attract Patients to your Practice

By Dr Sandi Eveleth

The following are a mix of ideas on how to use Snapchat to attract more ideal patients to your optometry practice .

Let’s take a quick look at how to define your “ideal patient” to start attracting more of them.
Here’s a quick exercise to help. Ask yourself this question:
If you could have ten to twenty new patients this week that were a clone of your
favorite patient, who would that be?
You know the patient I’m talking about – the one that pays on time, refers his or her
family members, is an evangelist for your specialty services, and never complains
about anything!

Before we get started on ideas and examples, I want to stress the
importance that your practice must also be setup to attract the same ideal patients. In
other words, is the tone, look, staff, and overall feel of the practice congruent with the ideal
patients who use Snapchat? Are you attracting millennials?
Finally, before setting up a Snapchat account for your practice and implementing the ideas
listed below, make sure you have a staff member who is preferably the same age as your
ideal patient or understands them well, knows how to use Snapchat, and is designated as
the sole person to take the snaps (with your approval, of course) initially. Eventually, you
may want to have a different staff member take snaps each day, so the personality of your
practice becomes obvious. Don’t be afraid to let your personality shine!

If you’d like more information on how to grow your practice, please visit Sandi’s website at

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A Guide to Merchant Services: What You Need to Know


Corporate Optometrists need to get a merchant service that is right for their business. Read more.

1) Are merchant services right for my business?
Merchant services can really help your business grow and control costs. Engaging a payment processor that uses their own products and technology is more likely to be cost effective. Fraud prevention and data security are as paramount online as they are in-store. Choosing a merchant provider that specializes in eCommerce, for example, will ensure that you can securely accept payments from all major credit cards, as well processing popular virtual payment types, such as Apple Pay.
The best merchant services can transform how your business manages transactions, saving you both time and money, allowing you to focus on other areas of your business.
2) Will I be approved for a merchant account?
This will depend on your type of business, and whether the credit card networks have assigned you any risk factors. You may experience a longer application process, or be required to pay higher fees for transactions with a bigger risk factor.
3) How much will it cost to have a merchant account?
The cost of accepting credit card payments can vary. It’s important to note what fees will be assessed for your company, which will be laid out in the initial contract. The fees you are responsible for will include both interchange rates and processing fees. Depending on the payment processor you choose, there may be room to negotiate a better, or lower rate for your business.
4) How long will it take before I’m up and running?
The setup process is dependent on different variables of a business, like size and card acceptance method. Larger more established businesses that require multiple POS systems in multiple locations, for example, could experience a more extensive setup.
5) What type of POS do I need?
The type of terminal you need will depend on the type of payment method your business will be accepting. If you are based in a single location, a POS terminal may be the best option, however, if you are on the move, then a virtual terminal or mobile device that works with an integrated app, for example, would be a better option.

Brand Identity in Corporate Optometry

Creating a brand within a corporate optometry setting has never been more important than today, yet a lot of ODs ignore the power of creating a brand identity for their own practice. Your practice brand is what patients identify you as. Developing a brand successfully will be able to differentiate yourself from other optometrists and the corporate setting.

Being affiliated with a corporate setting inside a Sears Optical or JcPenny Optical has the power of brand recognition for attracting patients, yet once there you don’t want patients to remember you as the eye doctor inside Sears Optical. You want patients to remember your name and create loyalty where they come to the office to see you, not just for the optical sale or because you take their insurance. Brand identity is important, if you choose to move your practice to a different location.

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