What Good Leadership looks like in Corporate Optometry.

While being a leader comes naturally to some people, for others it’s not that easy. 71% of companies don’t feel like their leaders have the ability to help their organization reach new heights. So what are the traits that distinguish a manager from a leader who has the ability to influence the people around them and engage the ODs?

1. Be Passionate

You can’t fake your interest in your work. Global legends like Steve Jobs and Jeff Bezos didn’t amass corporate empires because they liked their work. In order to take your company’s name to the top, you have to be willing to stick with it through the tough times. Leaders are passionate about their jobs that they know different aspects of the business and are willing to continue to learn.

2. Communicate

People in leadership positions tend to talk more but not listen to their team enough. Communication is a two-way road. Listening to your team’s ideas, providing constructive feedback and allowing them to express their creativity is essential. Give the people around you the comfort that you’re always available to help. Good leaders in corporate optometry listen to their ODs. Decisions are based on best interest of the ODs and their patients.

3. Be Ready to Make Decisions

Leaders may display hesitation when making decisions, especially if there are risks involved. But that’s what makes a true leader: the ability to make a decision, no matter how high the stakes are. Corporate Optometry leaders should not be afraid to question the norm or do something different.

Indecisiveness leads to endless discussions and by the time your company implements that decision, your competition may already be ten steps ahead. This can affect Corporate OD subleases.

4. Empower Your ODs

Gone are the days when companies followed a hierarchal structure and employees not at the top followed orders blindly. It’s okay if your team occasionally colors outside the lines. Empowering your ODs will strengthen their sense of loyalty towards the company and help them perform above and beyond what is required of them. ODs should be empowered to explore their strengths and be able to openly discuss issues that need to be addressed.

5. Be Charismatic

Be the leader in corporate optometry that aspire ODs to grow and to become successful over their career. With your words alone you can move mountains and take your organization to the top of the ladder. After hearing you speak, your employees should be motivated to take initiative and think of ways to deliver more than just what will keep the company stable.

6. Be Competent

It’s not enough to know the basic skills of your job. Those technical skills need to be combined with the right people skills to make you an inspiring leader. Be the leader your organization will remember for a lifetime by understanding every aspect of the company. Know how to get the best out of every OD and make the cogs of your company run faster and rust-free. Understanding the optometric side of the business to help sublease and employed ODs is very important, being a leader many ODs look to that person in that role to mentor them and guide them to personal growth and career advancement.

7. Be Accountable

Being a corporate leader won’t always be smooth sailing. In fact, after having spent a few years in the industry, you’ve probably dealt with your fair share of disasters and failed concepts.

Rather than ignoring them, it’s important to learn from them and make sure they don’t happen again.

If you were the one in charge, don’t thwart responsibility. Take the failure head-on and be a role model for your team. Show them how well you handle the failure and how you use it to push even harder towards success. Blaming others and not following up with solutions didn’t make you a leader just because you have a title.

Being a leader doesn’t mean keeping an organization stable. Stability means stagnancy which will eventually make you obsolete. The aim is to constantly aim to reach new heights. Leaders in corporate optometry have the trust of the ODs.

Corporate Optometry Sponsored Blog Post: Introducing Transitions® Signature® GEN 8™ lenses

Patients want it all when it comes to adaptive lenses: ultimate eye protection, outdoor darkness, full indoor clarity, responsiveness and long-lasting performance—which Transitions Optical is delivering with their latest innovation, Transitions® Signature® GEN 8™ lenses.

To achieve the new frontier of performance desired by patients, Transitions Optical fully reinvented their photochromic system by combining a disruptive nanocomposite matrix with a new generation of ultra-agile dyes. This lens is the newest generation of Transitions Optical’s best-selling product and replaces Transitions® Signature® VII lenses.

Reasons to Recommend

Transitions Signature GEN 8 lenses push the limits of performance to satisfy existing photochromic lens wearers and recruit new clear lens wearers. Thanks to unprecedented patient research and product testing versus clear and other photochromic lenses, you can confidently tell patients that they will love Transitions Signature GEN 8 lenses.

  • Long lasting performance: Thanks to its ultra-agile dyes, Transitions Signature GEN 8 maintains a high level of performance even longer than Transitions Signature VII lenses, so patients can get the most out of their lenses[i].
  • Ultimate protection: Give patients comfortable vision and hassle-free protection with Transitions Signature GEN 8, which block 100% UVA and UVB rays and help filter 87% of harmful blue light outdoors and at least 20% indoors[ii].
  • Activation speed: The breakthrough technology of Transitions Signature GEN 8 lenses provides a 30% faster activation rate than Transitions Signature VII lenses[iii]. Now that’s Light Under Control™!
  • Fade back and indoor clarity: No matter your patient’s lifestyle, they can count on their lenses to adapt quickly indoors. In fact, Transitions Signature GEN 8 lenses fade back to clear three minutes faster[iv] than Transitions Signature VII lenses.
  • Darkness: Transitions Signature GEN 8 lenses are even darker than Transitions Signature VII lenses[v], giving your patients the ultimate eye protection in the brightest sun.

Proven Benefits

With nine out of 10 eyeglass wearers declaring they are light sensitive[vi], there’s a huge opportunity for eyecare professionals to recommend a light management solution. Rely on a lens that’s proven to reducehow often wearers experience light sensitivity, by prescribing Transitions Signature GEN 8 lenses. In fact, after wearing Transitions Signature GEN 8 lenses, eight out of 10 wearers were less bothered by bright light and changing light[vii]

Learn more about why Transitions Signature GEN 8 is the best overall photochromic lens[viii] and download your in-practice resources by visiting www.TransitionsPRO.com/GEN8.


[i] Lab measurement ISO standard @ 23 C / T=% Transmission.  Based on lab accelerated aging test where one cycle approximates 2 years average usage.

[ii] Harmful blue light is calculated between 380nm and 460nm, across materials and colors.

[iii] CR607 products activate to a category 3 darkness 15% faster. Claim is based on tests across materials on gray lenses, being the most popular color, achieving 18% transmission @ 23°C.

[iv] CR607 products fade back to clear 2 minutes faster. Claim is based on tests across materials on gray lenses, being the most popular color, fading back to 70%transmission @ 23°C.

[v] Lab measurement ISO standard @ 23 C / T=% Transmission.

[vi] Transitions Optical Life360™ live wearers testing in US, France, China (IFOP 2016/2017). N=117 eyeglass wearers.

[vii] Transitions Signature GEN 8 Wearers Test, Nationwide US, Kadence, Q1 2019.

[viii] Based on achieving the highest weighted composite score among main everyday photochromic lenses across measurements of key photochromic performance attributes weighted by their relative importance to consumers.

Big Data in Corporate Optometry

Big Data is a term used to describe huge data sets that may be used to reveal patterns through computational analysis. There is an abundant amount of health data that is now available to many corporate opticals. The data can come from multiple sources like vision care plans, labs, medical devices, recall systems, ehr systems, surveys, nps scores, foot traffic and customer purchases. That is just the tip of the iceberg! Whether it is structured data or unstructured, it is surveyed by business organizations to improve their decision-making process.

Big Data Applications in Corporate Optometry

Healthy Patients

Treating patients and keeping them healthy is always the top-most priority of healthcare providers. Through Big Data, they can keep track of patients’ physical activity and receive reports on particular issues related to their health. There are contact lenses out there at can monitor inter-ocular pressures and blood sugar. Even though there still needs more research, if practitioners had this data it could really revolutionize patient outcomes. The information about the number of glaucoma suspects or diabetics can be valuable to insurance companies, contact lens companies and corporate opticals as this information can guide them to certain patient populations and expand the business for new products to sell in their opticals.

Expansion of Services

Various applications use Big Data to collect information and then use that data to advise individuals on their medical conditions and optical needs. Many times some applications that are used within the organization can also be used to marketing purposes. Based on the input to the application, patients are notified that new products, services and sale of products. Many managed care plans have the patient data from the eyeglass rx to the contact lens. Patients can be notified of more affordable convenient products through their online stores and brick and mortar locations. They are able to take the data from the managed care plans and strategically open locations and compete with other offices based on the information that they have from their labs and data of diagnoses. They could use the data of patient diagnosis to enhance their practices with technology to attract and retain those patients. The data can be also for routine eye exams to encourage those patients to seek telemedicine services. We recently saw VSP looking to acquire Visionworks. There is a lot of data that these two entities can share to grow the business. VSP Ventures is open new locations as well. They have the data to know where certain areas are under served, over priced or even over saturated in competition. Same can be said about CVS purchasing Aetna and the Essilor Luxottica merger.

Reduction of Remakes

Prescriptions errors are a major cost to many corporate opticals. If a corporate optical had information to reduce to detect an issue than it would save costs. Many times there are technologies in place and education for staff members to reduce that. The tool uses Big Data to detect errors before they occur.

Cost Reduction

Through Big Data, a patient can order a different style frame with the same measurements with reduced cost of a brick and mortar location. If a company as access to data of typical Rxs and average pds than it will be easier to design a lens or frame that the average population might have. Being able to take that data and create products direct to consumers is very appealing to corporate opticals. The guesswork is eliminated and so is the cost involved in them. Many corporate opticals have their own online stores to appeal to the online consumer.

Challenges in Implementing Big Data in Healthcare

Assembling the Data

The data that is needed to implement Big Data in corporate optometry is not always present in one place. Mostly it comes from numerous sources. A big load of information is to be gathered and verified. How the data is interpreted has many variables.

Policies and Procedures

After the data has been verified and validated, policies and procedures are to be followed. This becomes a complex task as the HIPAA (Health Insurance Portability and Accountability Act) needs to be taken into consideration. National standards have been established by the HIPAA to safeguard medical information of individuals.

Management Issues

To implement Big Data in corporate optometry, everyone needs to be informed. It is extremely difficult to manage such sensitive and confidential information.

The Bright Future for Big Data in Healthcare

The technology of Big Data is being used by a wide range of sectors but healthcare is a domain where it can bring a huge difference in. Although Big Data in healthcare is still in its developmental stages, health outcomes and controlling costs are believed to be improved by using this amazing technology. With healthcare Big Data it can be possible to keep track of a large amount of data and easily convert it to get productive insights.