How Corporate Optometry allows ODs to focus on Patient Care

Corporate optometry is a great option for ODs who want to practice optometry but do not want to feel overwhelmed by the business aspects of the job.  It is ideal both for optometrists who do not feel they have enough business experience to start their own practices and for those who simply want to focus more on the patient-centric aspect of their career.  Here are some ways that corporate optometry may allow you as an OD to focus on your patient care first and foremost.

1. Your job is to focus on the patient.

As a corporate optometrist, your main focus is to see patients without the distractions of the optical and managing staff. Focusing on the patient is what we went to school for. We don’t have to worry about competition, we can focus on our patients and use the extra time to stay up to date on the latest clinical trends. Corporate optometry allows you to see different types of patients because the volume is usually greater, thus enhancing your clinical skills seeing a wide variety of patients. his is a great way for you as an optometrist to see a wide variety of conditions such as diabetes, glaucoma, and gain experience recognizing and managing these conditions. 

2. Technology

Corporate optometry will provide you will have easier access to resources and discounts from corporate partners.  You will also be able to purchase technology a lot sooner if you are a sublease or the latest technology will be offered to you as an employee. Many young ODs are learning the latest in the eye care. Why not be able to utilize that knowledge by working in a corporate setting? Many offices have digital refracting lanes, optos, octs. Different corporate opticals have different approaches. Don’t lump all corporate opticals as the same!

Corporate optometry may be right for you if you are not interested in the daily practice management struggles that many ODs face with the optical side of the business and managing staff turnover. Retail optometry will continue to grow over the next 10 years. Find which corporate optical is right for you and your career goals.

Health Tips for Corporate ODs working a lot of Hours.

In your race towards success, you end up neglecting your health, forgetting that it affects your performance in all aspects of your lives.

As working professionals, you need to be extra careful where your health is concerned. That’s because your brain needs fuel and energy just like the rest of your body. Any form of malnourishment can adversely impact your day to day performance.

Even if you are on a tough schedule, it will only take a couple of minutes of your time and conscious effort to start living a healthier lifestyle.

From physical exercise to being mindful of what you put in your body, here are some health tips that will get you on the right track in no time.

Don’t Lose Sleep It is important to get enough sleep because lack of sleep can cause many health problems like heart disease and diabetes, etc. It significantly slows down your cognitive processes making you inefficient at reasoning and problem solving. This can be really detrimental to your performance at work.

Make sure you are getting at least 6 hours of sleep every night. You’ll wake up feeling refreshed and energized and this will help you do better at your job.

Find Healthier Alternatives

It may seem easier to reach for a cheeseburger at lunch, but after taking one look at the ingredients you’re about to ingest, you’ll realize that you’re not giving your body the right kind of carbohydrates.

Opt for simpler meals like grilled chicken, fish, fruits and vegetables over processed foods, your body will thank you. Have snacks at your office

Instead of drinking coffee at odd hours of the day, drink water. Drinking at least 8 glasses of water a day is important for muscle stamina, digestion, and boosting your brain. Having a large water bottle can help you achieve your daily goal.

Exercise

Make room for exercise in your schedule. Walk during your lunch break. Take advantage of down time or a no show to get in some extra steps or to sit in your office and meditate. Exercise helps in regulating your energy levels and allows you to sleep better. It also reduces the risk of heart disease and alleviates the effect of stress hormones.

Just taking 15 minutes out to work out everyday can make a huge difference on both your mind and body.

Adjust your schedule

Make sure that you are able to adjust your schedule. Don’t miss out on lunch breaks. Having time in the day to recharge and continue to see a lot of patients is critical. This will also lead to less frustration in the work day and help with mental health. Make time at the end of the day to finish any charts that need to be completed, you don’t want to bring work home with you.

Take regular vacations and time off when feeling stressed out. Take advantage of the slower times of the year in optometry. Learn when to say “NO” in order to keep yourself on track for a healthy lifestyle.

Track Your Progress

One way to stay motivated about making healthy choices is to track your progress. When you start seeing noticeable changes, you will feel a lot better about yourself and make active efforts to stay healthy.

Tracking your progress will also make you feel accomplished once you reach your targets. As a result, you will be encouraged to reach personal and professional goals you’ve set for yourself.

Just spending a little bit of time on yourself everyday can produce amazing results within just few weeks. When you give your body what it needs, it repays in wondrous ways.

Your work requires consistency in terms of quality and expertise. If your health isn’t where it needs to be, then your work will be affected in the wrong run. Make smarter and healthier choices today for a better tomorrow.

Brand Identity in Corporate Optometry

Creating a brand within a corporate optometry setting has never been more important than today, yet a lot of ODs ignore the power of creating a brand identity for their own practice. Your practice brand is what patients identify you as. Developing a brand successfully will be able to differentiate yourself from other optometrists and the corporate setting.

Being affiliated with a corporate setting inside a Sears Optical or JcPenny Optical has the power of brand recognition for attracting patients, yet once there you don’t want patients to remember you as the eye doctor inside Sears Optical. You want patients to remember your name and create loyalty where they come to the office to see you, not just for the optical sale or because you take their insurance. Brand identity is important, if you choose to move your practice to a different location.

 

Check out more at https://corporateoptometry.com/product/brand-image/