Exploring Anonymous Posts: Insights into the Eye Care Industry

In the eye care industry, anonymity might be utilized to facilitate open and honest discussions about sensitive topics. This approach could be particularly beneficial in situations where individuals feel uncomfortable or embarrassed discussing certain issues openly.

Anonymous postings emerged within the Corporate Optometry Facebook group prior to Facebook implementing this feature. It provided optometrists with a platform to ask questions they hesitated to post openly. Individuals would privately message the admin, who would then share the question on their behalf. The members of the group placed their trust in the admin, who remained loyal to their commitment to anonymity, even in the face of pressure from larger entities. True leaders demonstrate integrity by refusing to disclose sensitive information when subjected to high-pressure tactics.

With time, this concept gained traction within the eye care community, prompting other groups to adopt it. It fostered a culture of trust and authenticity, contributing to the growth of the Facebook group. Optometrists relied on the group admin to share sensitive content and seek guidance on topics ranging from employers and contracts to medical case.

The trend gained even more momentum when Facebook introduced the option to post anonymously directly in all groups, facilitating its widespread adoption. It’s now a common practice across many groups and has become standard in social media posting. This shift has encouraged people to express themselves more freely without fear of reprisal. While this concept isn’t new, similar platforms like Indeed and Glassdoor have long allowed former employees to anonymously review their jobs.

Anonymous posting carries potential disadvantages, especially if individuals misuse their anonymity for personal gain or to spread false information, or to launch attacks on others. The authenticity that has fostered growth within the Corporate Optometry Facebook group is crucial; members can discern between genuine and fabricated posts. Mishandled anonymous posting can tarnish a brand’s reputation if not executed with care and integrity.This approach allows individuals to share valuable insights and information without the pressure of being identified or scrutinized. It can potentially shed light on issues and help bring attention to them very quickly and create accountability.

I’m pleased that others adopted my approach to anonymous social posts. It’s gratifying to see how it has positively impacted our industry. It’s a reminder that one person’s idea can lead to significant changes in behavior and practices within a community. Absolutely, with the power to influence comes the responsibility to use it wisely and authentically. While anonymous social posts can be a powerful tool for fostering open dialogue and positive change, it’s crucial to consider the potential consequences of posting for personal gains. Maintaining authenticity and integrity in our interactions, even in anonymous forums, is essential to preserving trust and credibility within the Corporate Optometry community.

Overall, anonymous posts in the eye care industry can foster a sense of community, support, and education while respecting individuals’ privacy and comfort levels. It has broken down barriers to communication and empower individuals to speak up about important issues. Giving optometrists a voice to change our industry.

What Does Your Version of Success Look Like in Optometry?

Many optometrists may find themselves pressured to conform to predefined molds rather than embarking on journeys that align with their personal happiness. When setting out on a career path, it’s common to fixate on the anticipated satisfaction upon reaching predefined milestones. However, pursuing someone else’s idea of success can lead to a challenging and unfulfilling journey.

Checking the boxes doesn’t guarantee fulfillment. Without a clear understanding of what success means to oneself, it becomes difficult to recognize it once achieved. Establishing a personal definition of success provides a tangible goal, fostering a sense of satisfaction and direction. There are so many opportunities to do different things in eye care and enhance your personal fulfillment. Many optometrists find themselves in a state of burn out because they are not doing what they are passionate about. Some individuals simply mimic the journeys of others, attempting to replicate their success by emulating their actions. However, mirroring someone else’s path will never lead to complete fulfillment. Forge your own trail, pursue your objectives in your unique manner, and create your own path to success.

 

Having a clear vision of personal success serves as a compass, guiding ODS towards fulfillment and satisfaction. Success is not determined by money or accolades. If you are consistently looking for applause for the work that you do, you will never find your happiness in eye care.

As  business owners in optometry, many have found themselves in a roller coaster of emotions. Highs and lows in success. What is success as a business owner? Financial success? How much is enough? When is the right time to evaluate and know you reached your true potential?

The realization of success comes from the impact you can make on others. We as optometrists impact many people,  our patients and our staff. Others advocate for our profession and for people we will never meet, but changed their lives in ways we will never know.

Your definition of success is uniquely yours. It’s not determined by the number of practices you own, the amount of money you earn, or the accolades you receive. Instead, it’s about what brings you fulfillment.

The Opportunities to Integrate AI into your Practice.

The incorporation of AI in optometry will transform the way we diagnose and provide care to patients. There are opportunities within optometry to leverage AI, utilizing the data from imaging systems and electronic health record (EHR) data. Here are several advantages illustrating how AI can positively influence both patients and the industry.

Integrating AI into remote eye examinations offers the potential to enhance precision in refractions and detect eye diseases at early stages using data from telemedicine assessments. Telemedicine eye exams has not only expanded access to care for patients in rural America but have also addressed the shortage of optometry practitioners in various areas. Additionally, the growing preference among optometrists for remote jobs suggests that the opportunities for leveraging AI in this context will likely continue to expand. AI will provide efficient screening, and diagnostic testing and improve imaging analysis.

With the advancements in analyzing big data, we can anticipate earlier detection of eye diseases and a thorough analysis of the prevalence of advancing conditions. This capability will enable the development of more personalized treatment plans. From a business perspective in optometry, these innovations allow us to confidently see a higher volume of patients each day, facilitating a smoother diagnosis and streamlining the process of referrals for treatment plans.

Imagine the world of Eye Care where AI solutions streamline the approval of prior authorizations, assisting with uncovering KPIs in your practice to make it more profitable and schedule appointments for patients to contribute to a more lean and efficient practice.

Impact with purpose. Envision assisting visually impaired individuals with new AI solutions, delivering care to underdeveloped countries from your living room, and changing the lives of patients with tools that we never had before!

Clarity Unveiled: The Transformative Power of Transparency

In a recent survey within the corporate optometry sector revealed that 98% of Optometrists expressed dissatisfaction with the transparency level regarding decision-making in corporate optometry. Given the recent industry-wide changes in the corporate sector, numerous Optometrists are turning to the Corporate Optometry Facebook group for updates and the latest information about their respective companies. Optometrists deserve receiving information directly from the company rather than relying on social media for updates.

Over the years, transparency has become increasingly crucial in corporate optometry. Factors such as acquisitions to store closures have impacted many ODs. The expansion of telemedicine, and AI have made notable changes in our industry. In the current recession, marked by high uncertainty, optometrists face reduced lay offs, reduced hours, decreased bonuses, and salaries.

Leadership changes, especially when executives transition to entirely different industries, pose challenges for building lasting business relationships. To ensure long-term success, accountability must extend across the board.

Optometrists seek quality partnerships with in high trustworthiness, recognizing that transparency is the building blocks maintaining trust in professional relationships. In an era marked by low optometrist retention and high turnover, effective communication becomes vital to reduce uncertainty and anxiety among optometrists. ODs involvement in major decisions fosters engagement, ultimately contributing to increased revenue for both the store and the company. ODs want to part of something, help build something greater than just their career. Involve them in discusses, listen to feedback. Decisions made should take into account OD’s careers as well.

There are many metrics on how individuals are tracked by performance, yet being transparent and ethic is not one of those. Many decisions that are made are to benefit an individual. Leaders within organizations need to understand that their decisions many times impact many ODs, families, an entire industry and patient care. If transparency was measured, you would find that many ODs follow and value individuals that might not be a decision maker but a person that is trustworthy and transparent. The moral can change when decisions are made in a collaborative method and open communication on initiatives.

Transparency in corporate decision-making is crucial for creating a positive work environment, maintaining trust, and ensuring the success and growth of both the optometry practice and the careers of individual optometrists. Open communication builds a foundation for better results and higher OD retention and better patient outcomes. Ultimately, the impact of transparency extends beyond just disclosures, it shapes a culture of accountability and collaboration that strengthens any organization. Image an industry with no hidden agendas and the future is as clear as 20/20.

Building Your Practice with Dry Eye Drops: Harnessing the Convenience of Innovative Drops to Grow your practice.

By Dr. Maria Sampalis

Exciting developments in the dry eye space! I have made a commitment to help my
patients with the latest in dry eye treatments. My commitment to embracing the latest
innovations in eye care has helped me become a better provider and provide new ways
to approach and treat dry eye.
Want to help your dry eye patients who have tried many options but haven’t had relief?
When I discovered Regener-Eyes® I was thrilled to provide this drop to my patients.
Regener-Eyes is a proven technology that focuses on one of the real causes of dry
eyes, which is now being understood as hyperosmolarity. Regener-Eyes is a hypotonic
solution that helps relieve dryness of the eye. Regener-Eyes’ technology can help
create a balance, that can increase lubrication and hydration. This may help to prevent
further irritation of the eye, thereby promoting eye health.
I have my patients use the drop 2-4 times a day depending on the severity of the dry
eye. Mainly I use the Regener Eyes Lite version for my patients. I have my patients try it
and do a follow-up visit in 4 weeks. At that visit, I utilize slit lamp examination, as well as
close patient monitoring and I see great outcomes which means happy patients.
Regener-Eyes has been a great addition to my practice, and patients continue to stay
on the drop. It is a safe product and compliance is one of the greatest among other
products.
Beyond the clinical aspects of the drop, Regener-Eyes provides a great ROI for your
practice. Patients are only able to get it directly through the company after an eye care
professional’s recommendation or buy it from a stocking eye care professional’s office.
As an OTC product that has great clinical outcomes, it generates great revenue for your
practice and creates patient retention.
Regener-Eyes represents a new way of addressing dry eye. Its proven formula not only
elevates patient care but also serves as a robust business builder for optometry
practices. Embracing Regener-Eyes not only ensures optimal results for our patients but
also positions our practice as a leader in providing cutting-edge solutions and fostering
long-term success.

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5 Qualities You Need to Be a Successful Optopreneur

Have you been thinking about starting your own optometry business? Building a business from the ground up and running it successfully is no easy feat. As is with every type of industry these days, the competition is intense.

But no obstacle is too big to deter a true entrepreneur from his or her chosen path. You may already have an entrepreneurial spirit. But even if you don’t, it’s possible to develop the qualities of a successful entrepreneur with practice.

1. Do What Others Won’t

Coming up with an idea and sticking with it is the most definitive trait of an entrepreneur. A successful entrepreneur goes with what clicks their mind rather than blindly following other’s opinions and acting on someone’s ideas. You shouldn’t waste your time and energy overthinking matters to the point that taking even the first step becomes too much of a task.

What you need to do is collect your thoughts in a way that allows you to come up with a productive plan for implementing your idea.

2. Say Yes to all opportunities

Being an entrepreneur demands being confident and believing in your skills and abilities. Having confidence in yourself gives you the strength to deal with the hardships that may come up in your way from time to time. True entrepreneurs readily accept every opportunity that comes their way because ‘no’ is not an option for them.

You must learn to be self-sufficient and self-reliant as well.

3. Don’t Let Anyone Put You Down

Entrepreneurs are met with all kinds of opinions and advice, including the helpful as well as the not-so-helpful one. Your friends and family members can particularly have a strong influence on how you perceive the feasibility of your plan. Listen to people who genuinely support you. And meanwhile, ignore and isolate yourself from the environment where you feel negativity towards your business. People may talk you into stay in your comfort zone and avoiding going into unchartered waters. As a true entrepreneur, remember to stay firm on your beliefs and not let anyone put you or your ideas down.

4. Stay Strong and Positive

You have to be fearless to be successful. If you don’t succeed at first, keep trying until you do. Remember that failure is not defined by incurring few losses but only when you stop struggling to achieve the goal that you initially set for yourself. Your so-called mistakes are actually a learning opportunity as they can teach you a lot about where to start from and what not to do the second time. Entrepreneurs stay focused on their goals and never give up as they know that great things happen by doing hard work.

5. Stand Up for What You Believe

When entrepreneurs introduce an idea or launch a startup, there’s always a chance that someone or the other will oppose them. A smart entrepreneur respects the freedom of speech but at the same time knows how to stand up and defend his or her ideas. It’s good to learn the art of how to disagree without being disrespectful to others, while maintaining one’s dignity at the same time.

Reflect on your work attitude and aptitude. You may already have the qualities of a successful entrepreneur but might not have realized it yet. If you can master these skills as an optometrist, rest assured that the world is your oyster.

A Bright Opportunity for Growth

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Dry eye disease is a common disorder that causes dry, gritty, burning, tired eyes and fluctuating vision.
About sixteen million Americans have been diagnosed, 1 and twice as many may be undiagnosed with dryeye. MGD is the leading cause of dry eye disease, accounting for about 86% of cases.

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“Personally, I don’t think I can practice in a dry eye practice without having OptiLight”, said Dr. Douglas
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OptiLight is a quick, in-office treatment that can elevate and scale your practice while significantly
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We have helped thousands of Optometrists across the country, with OptiLight contributing meaningfully to practice profitability while delivering results for hundreds of thousands of patients suffering from Dry Eye Disease.

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Citations
1. Farrand et al. Am J Ophthalmol 2017;182:90-98.
2. Lemp MA et al. (2012) Cornea May;31(5):472-8.
3. FDA study sponsored by Lumenis: internal reference LUM-VBU-M22-IPL-17-01. 4. Yan et al. (2020), Eye & Contact Lens 2021, 27(1):45-53.
5. Arita et al. (2019) Ocul Surf 17(1):308-13.
6. Gao et al. (2019) Int J Ophthalmol 12(11):1708-1713.
7. Liu et al. (2017) Am J Ophthalmol 183:81-90.

5 Tips for Improving Your Optometry Practice’s Reputation

Enhancing your optometry practice’s reputation is vital for attracting new patients and retaining old ones. Outbreak of a pandemic has changed the way optometry is practiced.

It is now more cost-effective and rewarding to invest in digital marketing techniques for building your brand image. Here are top 5 tips to establish your optometry practice as a reliable contender in the market.

1.    Search Engine Optimization

Search engine optimization (SEO) is the process of enhancing your online presence by improving the quantity and quality of your website traffic. Optimizing your website increases its visibility by helping it rank higher on the search engines results page.

In this day and age, people increasingly use the internet to search for different products and services. Build an efficient website so that people looking for optometry services are able to find it easily. When you have a website that appears higher on the search engine results page, potential customers are automatically going to perceive your practice as a reliable one.

2.    Content Marketing

Producing engaging content is imperative in attracting more potential clients to your optometry practice. Text, info graphics, and videos are all examples of content you can upload to your website.

Blogs are an effective way to market your business. Share engaging and informative content to bring more web users to your website. Upload blogs regarding optometry or related topics to show that you possess sound knowledge regarding your profession.

3.    Ask for Customer Reviews

Get patients to review your practice so that you can display them on your website. Include a link on your website where customers can type in their review.

You can choose quotes from customer reviews and place them throughout your website to improve your optometry practice’s reputation. Reading about positive experiences will encourage people visiting your website to sign up for your products and services.

4.    Pay-Per-Click Advertising

Opt for pay-per-click (PPC) advertisements to get your business noticed when people search for optometry practices online. These ads usually appear at the top of the search engine results page along with organic results, or appear on the sides of search engines.

PPC works like buying visits to your website. You will be charged a small fee every time a web user clicks on your ad. These ad campaigns can be easily targeted towards a local audience to help raise awareness about your practice in your locality.

5.    Email Marketing

Email marketing is the oldest yet one of the most effective forms of digital marketing. When patients sign up with your practice, encourage them to share their email addresses.

Email patients to remind them about their annual exam, and send them follow-up emails if they don’t make an appointment. You can also email newsletters with informational content to engage clients. Email marketing is also an effective way of informing prospective patients about any new offers or discounts that you introduce.

Other than adopting online marketing techniques, you can enhance your optometry practice’s reputation in a number of small ways. Readily offer a refund when a customer is unhappy or lease additional space nearby to help patients park their cars close to your practice. A solid brand image will draw in more patients and encourage older ones to revisit.

CO Analytics: 27% of ODs worked Memorial Day

One common misconception in corporate optometry is that ODs work most holidays. A recent survey in the Corporate Optometry Facebook Group, asked if ODs were working on Memorial Day. 216 Corporate ODs responded to the survey. 27% of ODs worked memorial day, many were employed ODs. 73% of ODs decided to take the day off.. The ODs that were sublease and worked were usually at Lenscrafters or Visionworks, which are usually in a mall setting and hours are determined by the mall hours of operation.

Using the Business Model Canvas for Optometry Practices

The Business Model Canvas is a strategic tool used by businesses to visualize, design, and develop their business model. In 2005, a Swiss business theorist Alexander Osterwalder proposed a simple and straightforward technique for drafting a business plan. Called the ‘business model canvas,’ the concept was formalized in his book, Business Model Generation, published in 2010.  

What is the Canvas?

The business model canvas is a one-page planning tool. It consists of nine boxes, each representing one of the core elements of a business.

Optometrists can use the business model canvas as a sheet for brainstorming new ideas for their practice.

The Nine Components

The nine elements of the business model canvas are as follows:

  1. Customer segments – Define your target audience. Who are your most important customers? What are they attracts these customers to your office?
  2. Value propositions – What problem are you solving for your customer? Your unique solutions or the ‘value’ you hope to deliver to the customer segments.
  3. Communication channels – The different modes of communication to interact with your customers.
  4. Customer relationships – How strong is your relationships with your customers?
  5. Revenue streams – The different sources of income for your practice. Does your company have multiple methods of generating revenue? What is the pricing strategy for the products and how do you offer customers to pay for products?
  6. Key resources – these are the main assets and other supplies you require in order to fulfill your value propositions.
  7. Key activities – What specific key activities are necessary to deliver your value proposition? What differentiates you from others? What services do you provide?
  8. Key partnerships –Identify your company’s key partners. This can consist of important suppliers? What resources and duties does the company receive from these partners?
  9. Cost structure – What are major drivers of cost? Fixed vs variable.

Here is a sample of a Business Model Canvas.