Being an Underdog: Benefits and How to Accomplish Bigger Achievements

Being an underdog often seems like an insult. The ones who label others as underdogs also mean it as
an insult. However, being an underdog isn’t as bad it seems. It has quite a few advantages if one plays
their cards right.
For starters, they can avoid being in the spotlight all the time, hence, avoiding potential scrutiny.
Furthermore, it rids people from unwanted anxiety and pressure to be the best. Not that you shouldn’t
be the best, but focusing on your goals in silence and behind closed doors is much better than everyone
watching your every move.
Let’s analyze a few benefits of being an underdog.


Every Chance Is an Opportunity
It’ll surely sting when people don’t think you can do much, but you can achieve plenty if you focus on
the bigger picture. For example, if there’s a position in the employee engagement department, and
you’re generally not considered very people-friendly, use this opportunity to prove them otherwise.
Take up the job and amaze everyone with how capable you are. You can prove to your boss that you
were the right candidate all along. This will open up other prospects for you as well.


All Tricks Lie in Your Cards
Depending on you play your cards, you can come out on top. When people don’t have high expectations
from you, you can throw them off with the “wow factor.” The wow factor is when people underestimate
you, and you turnaround and amaze them with your capabilities. It leaves their jaws dropped and makes
them realize they were wrong to underestimate you. Playing your cards right is all about the right
timing. When you see the perfect opportunity, slip right in, do your thing, and no one will ever call you
an underdog ever again.


‘Wow’ People With Your Creativity
People might think you’re an underdog, but you know who you are; that is anything but. Hence, if you’re
tired of being known as the underdog, simply shut people up by showing them how creatively innovative
you are. If there’s a specific project at work that has people mind-boggled, offer your sharp strategic
skills, and become the helping hand nobody else could. The more you prove your skills to people, the
sooner they’ll realize how brilliant you actually are.

Risk Takers Are Prize Takers
The more risks you take, the bigger the jackpot you can –simple. If you always stay in your comfort zone,
you’ll only achieve the ordinary, something everyone’s achieving. So, what makes you different;
extraordinary? Do something that others are afraid of. Take a big risk by pursuing something you never
have. For example, if your company has welcomed many new investors and is looking for the perfect
candidate to cater to them, be that person. It’s risky because if any of these investors are unhappy, it’ll
be a problem for you. But, if you manage to do the opposite, imagine how well-reputed you’ll become.
You know what they say, “the greater the risk, the greater the reward.”

5 Reasons Why a Corporate Optometry Sublease Might be the Best Option During Recession

Subleasing space in corporate optometry might be the best option during a recession. Subleasing can come with particular challenges, but much less risk than starting a private practice cold during a recession. Subleasing starting costs are much less than starting a new practice.

A successful optometry clinic is about finding a suitable location that attracts patents, analyzing competition, and ensuring you’re doing what it takes to thrive in the healthcare sector. The last few years haven’t been ideal, considering the high unemployment rate and COVID-19. However, subleasing space might be best option during a recession.

Let’s explore why subleasing in a recession might be best option.

1. Available Resources

When a recession hits the economy, it might become challenging in many ways. However, if you look closely, you’ll find more resources than ever. Resources that provided from corporate to help you succeed. Many times corporate has data to forecast economic changes and provide a game plan to help your sublease.

2. Less Competition

Some experts say recession might be the best time to sublease your corporate optometry, as there’s almost no competition during the economic downturn. Operating during a recession can help you get a competitive edge and make arranging funding more accessible. Since covid, some offices have closed down and we will see more closure during a recession. Finding a sublease that has been established and working between 2 might be the best option.

3. Inflation

Prices will go up during an inflation. Many corporate optometry subleases have kept OD’s rent the same. We will start to see more patients come into retail locations as they look for more affordable healthcare. The volume will help you grow during a recession. A recession is undoubtedly not the best economic situation, but if you’re clever, you’ll manage to make the best use of recession.

4. More Motivation

Every optometrist aims have their own practice, which brings them the required motivation to start their clinic. Knowing a recession is here, might be the motivation to work harder and continue to strive to succeed.

5. Reduce Unemployment

Many people lose their jobs and actively seek employment when a recession hits. When you begin subleasing your optometry clinic, you’ll need valuable people to help you run your business effectively. You’ll get a chance to improve the economy’s situation by providing work to unemployed people.

The more people earn, the more stable the economy will eventually become. Hence, unemployed individuals find jobs, and you get a team of hard workers who run day-to-day tasks effectively and handle patient care. Again, a win-win.

5 Essential Business Planning Tips That Can Help Optometrists Survive a Recession.

Various small businesses could be severely hit by a recession. Proper planning is the key to long-term business success. And it becomes all the more important in the face of uncertain circumstances such as the ones we are facing currently.

Here are five essential business planning tips that every optometrist must follow if they wish to power through a recession and ensure sustained growth in the coming year.

1. Think Strategically

There are several strategic approaches that optometrists can benefit from. Strategic thinking is what helps you succeed in a competitive market. Businesses that don’t have a strategic plan in place are bound to have a hard time in fulfilling their short term as well as long term goals.

Take time to think about your business’s vision and mission. What is your unique selling proposition? How do your products and services differ from those of your competitors? Do you do any specialty care?

Focus on aspects that will prompt customers to choose your services over the alternative options.

2. Don’t Skip Marketing

Your revenues may be down these days, but that’s no reason to skip marketing. Marketing plays a key role in keeping your business in the public eye. You can cut down on the marketing budget if you want. But don’t forgo it altogether.

Identify the channels that can bring in the maximum customers and run your marketing campaigns on those platforms only. Staying active on social media is a great way to connect with your audience, so don’t forget to leverage that.

3. Form Alliances

One of the most strategic business planning tips in today’s economy is to form alliances. Collaborating with other optometry businesses operating both locally and other medical professionals can help you gain access to new streams of income. It can enable you to identify and exploit opportunities that still exist in an otherwise halted economy.

4. Sort Out Your Finances

Finances are the core element that determine the viability of your business plan. Make sure that you always have sufficient capital at hand for debt servicing, asset acquisition, business expansion, and the likes.

In addition to the current expenses, think about other costs you may incur down the lane.

5. Structure Your Workforce

You need to think about the future implications on your business in regards to your staff.

Will those employees be willing to rejoin when your business gains momentum again if you cut their hours? Do you want them to rejoin or wish to hire new workers instead? What are the skills you will need to keep your business running in a changing economy?

If you plan to hire new employees, make sure you have capital available for any training that may be required.

End Note

No one plans to fail; they fail to plan. So, follow these business planning tips to help your optometry business not just survive, but thrive regardless of how the economy may be performing.

Recipe for Success in Optometry: Grit and Resilience

Grit and resilience are key ingredients in the recipe of success. Humans possess a remarkable ability to work hard towards their goals and keep recovering from setbacks in the way.

You can succeed in your life and career as an optometrist once you understand the growth mindset and discover the power of grit and resilience. Keep reading to know how you can boost your resolve and keep setting and achieving high targets.

What is the Growth Mindset?

The Growth Mindset is a belief that you can achieve something once you acquire the skill to do so. Carol Dweck, an American psychologist, has identified two kinds of mindsets: fixed and growth.

A person with a fixed mindset believes that basic qualities are inherent and different ones cannot be developed. Growth mindset, on the other hand, dictates that you can enhance your qualities through efforts.

An individual may have a fixed mindset about some abilities and a growth mindset about others. For instance, a person may firmly believe that sketching well is a built-in talent that they cannot acquire. On the other hand, they may feel that they can improve in sports with enough practice.

It is imperative to approach your life and career with a growth mindset in order to succeed in your life and career as an optometrist. You may not have scored a high grade after studying optometry, but that doesn’t mean you cannot become a successful optometrist after gaining experience in the industry.

Developing Grit and Resilience

Grit implies resolve, and resilience refers to your ability to bounce back from a stressful situation. People who are able to grow are those who learn to overcome obstacles and setbacks. Here is how you can develop grit and resilience in your life and career as an optometrist:

1. Asses Yourself

Want to figure out how resilient you are? Take a quiz online to evaluate the extent to which you adhere to a growth mindset. Gauging you abilities will help you determine whether you are on the right track. If the results show that you have a growth mindset, work on enhancing it. In case you discover that you have a relatively rigid frame of mind, it is time to start taking corrective measures.

2. Stay Around Positive People

Your mindset helps define your life. Likewise, the thoughts and behavior of the people around you also influence your reality. You cannot always opt to be around the people of your choice, but you can selective about who you wish to spend most of your time with. Engage in productive discussions with fellow optometrists and keep in touch with your mentor in the field to stay motivated.

3. Set Goals

Grit involves maintaining interest and effort towards long-term goals. It can get difficult to make a lasting commitment, especially if you face several hurdles in the way. Nevertheless, it is important to remember that success comes to those who stay strong, even through times of crisis. Don’t shy away from ambitious targets. Work hard and persevere to make your mark in the field of optometry.

4. Celebrate Milestones

Success doesn’t always have to be measured in the form of outcomes. Sometimes, you make painstaking efforts, but victory gets delayed. Pat yourself on the back for the hard work and know that setbacks are always a possibility. Making efforts in the right direction will always be fruitful, even if it takes some time.

It takes time and effort to reach your goals and to stay strong in the face of obstacles. Once you adopt grit and resilience, you will understand that hard work always pays off. A positive and driven mindset will eventually bring success in your life and career as an optometrist.

How Optometry is Changing Because of Millennial ODs.

There is an effect of generation on the optometry industry that is changing expectations from optometry clinics. Millennials and optometry have an important correlation since there are steady changes happening in technology, practice management, work-life balance, patient care already and diversity and inclusion.

Trends in Optometry

Millennial ODs have economic reality and attractive flexibility. Since millennials have high debt, don’t have huge capital possibilities, corporate optometry has become the an attractive option.

Millennials are part of the digital generation, where technology is prioritized for every industry. They also wired to expect high efficiency and productivity. They also use technology to build relationships with patients.

Digital Future of Optometry

Modern offices are turning towards digital space to increase efficiency. This can include looking into software for billing, appointments, and booking – things like cloud access and digital imaging for records and patient data. Optometry offices are being expanded to digital spaces for greater accessibility.

Cloud Adoption

The willingness millennials have to turn towards the cloud is great in the millennial general. Millennials and optometry involve incorporating IT setups, hardware, and software. It can mean more training as well as costs from tech glitches. If an optometry clinic has different office locations, it can mean the use of multiple IT systems, which can lead to expenditure cost.

Millennials are turning the trend to optometry offices towards incorporating the right sort of technology into the right spaces. A model that needs HIPAA compliance and has a fully-managed and secure structure. It also gives room to optometry clinics to be more transparent with their customers. Through seamless integration, there is increased accountability of the optometry clinics too. With more optometry clinics, you can still have the same procedures and implement a similar structure with the help of technology.

Diversity and Inclusive

Young ODs want to feel part of something bigger. They make sure the promotion practices throughout the organization follow are unbiased and equitable. They are looking for a structured internal mobility program to provide equal opportunities. Many corporate opticals like Warby Parker have taken steps to help grow diversity in optometry. Many millennial ODs feel they belong at Warby Parker and have taken subleases and employed positions.

Millennial ODs have changed how the industry performs and works with its patients and workforce. This can be quite a positive change in terms of relationships, efficiency, and ability to expand.

How to Manage Entitled Employees

Entitled employees can be a pain for your office, mostly because they have this “we’re better than the
rest” attitude. Entitled employees can be from all stages of the career path. It’s one thing to be self-confident, but completely another to be entitled. These
employees expect to be treated much better than others, and that’s when the problem begins. It doesn’t matter if they work in a private practice, corporate practice or have completed a residency entitled employees need to be dealt with right away.


One thing to know about these entitled employees is their psychology works differently. Each must’ve
gone through something in their lives that triggered their superiority complex. Every employee’s reason
to be entitled varies according to the events in their lives.
Let’s go through what psychological entitlement is and how it can be dealt with.


What is Psychological Entitlement?
Psychological entitlement stems from an employee’s background and achievements. Some young ODs come out of

optometry school and feel like they can just walk into a practice and take over. The mindset that they are a Doctor

can provide that entailment factor. Many will have achieved great goals whether it be grades, residency or a family

member in the optical industry.

They start believing they’re better than everyone else and should be
treated differently, much better. Some things entitled employees ask for are more income right away, seeing less patients per hour, not working nights and weekends and making demands.


The mechanics behind psychological entitlement is rather complex yet simple. Anyone you meet exhibits
signs of entitlement would easily tell you how they’re raised. Yes, it has a lot to do with one’s brought
up. As stated earlier as well, the reasons behind entitlement vary. However, entitlement in the
workplace stirs a pot of politics, employee rivalry, and eventually, misconduct, which can become a pain
for the practice manager or owner.


Provide Constant Feedback

The first thing you need to realize as a manger is that you can’t change an entitled employee’s mindset. However, you can manage their behavior and even curb their entitlement.

You can do so by providing them constant feedback in a neutral manner that doesn’t set
them off. For example, you can call them and tell them about their good performance. Also, at the same
inform them about their shortcomings. This will balance your review, and you won’t come off as a bad.

Research states that employees tend to respond more rationally when they’re given a negative
review along with a positive one.

Monitor Their Behavior
Entitled employees need to be managed by checking their overall performance and their behavior
towards other employees. If an employee is entitled, chances are they’re going to flaunt their “I’m
better than you” attitude to others as well, and that’s not right.

All employees need to feel accepted,welcome, and most importantly, equal. If they feel that other employees are supposedly getting
preferential treatment, even if they’re not, it can negatively affect their productivity. Hence, as a
manager, you need to ensure such behavior is not enforced. It’s a big responsibility to manage all of
your employees and an even bigger responsibility to provide all employees with a sense of belonging.

Final Points
Entitlement is an issue that can make things worse for other people. When someone’s full of superiority
complex, they make others feel much less about them, and this doesn’t fare well for them. Hence, as a
manager, it’s up to you to ensure entitled employees keep such behaviors to themselves and not spread
them around the workplace. Entitled employees cause many issues in the practice, stop the issues before they get bigger!

Attracting Quality Talent in Optometry with Greater Transparency

Attracting quality talent entails optimizing your optometry practice in several ways. A focus on transparency and staff well-being will enable you to improve the profitability of your business in the long run.

Employees are more attracted towards practices that have a clear mission and adhere to their values. Here are 3 aspects that are of the utmost importance in hiring and retaining better talent.

1.      Develop good work culture

Work culture is an important part of an employee’s experience. Optometry practices usually focus on providing quality eye care, but their values and culture are hardly ever communicated.

Potential employees often research about a business before applying, making it a good idea to let them know what your practice values the most. For example, if teamwork is a key aspect for your practice, make that clear while you are hiring.

You can easily showcase the work culture of your optometry business on social media or within a job description. Doing so will help you attract employees who are more in line with your work objectives.

An important factor in attracting quality talent is building trust. It helps develop an open and transparent company culture to hire suitable people and retain suitable employees. Make sure you improve communication within your organization so that employees can easily connect with each other to share valuable information.

Prevent toxicity by openly discussing current challenges with employees and coming up with solutions as a team. Moreover, keep employees motivated by sharing and recognizing their achievements.

2.      Offer thorough training

No matter how experienced your employees are, it is crucial to provide them with training relevant to your optometry practice. Optometry is a specialized field where employees should have sufficient knowledge about different equipment and vision-related issues.

When your hire employees, make sure you offer on-the-job training to get them acclimatized to their new work environment. Provide systematic training for each job role in your organization. Untrained staff is likely to soon feel disinterested and demotivated.

You on-boarding program should ideally begin with an introduction of your practice’s basic mission, followed by specific training for staff members. You can introduce job shadowing and role-play exercises to get new recruits familiar with the ins and outs of your practice.  Also fine tune their people skills, so that they are able to deal with patients more effectively.

3.      Compensate suitably

Remuneration is one of the prime motivating factors for employees. Allocate a budget for staff compensation to help manage finances more effectively.

Recruiting and retaining quality employees requires providing employees with a satisfactory package. Compensation generally includes salaries, bonuses, commissions, and other benefits. Experienced workers and practitioners are aware of their value in the market and seek a salary that is worth their services.

Make sure you offer a suitable amount to potential employees in order to hire the best candidates for your optometry practice. Recruiting efficiently will lower hiring costs and spare time and money for other important tasks.

Attract quality talent towards your business by ensuring employee satisfaction. With a good work culture, proper training, and worthwhile compensation, you are sure to draw in and retain competent employees.

Why having a Mentor is Good But having a Sponsor is even Better!

There are so many mentoring programs that are available to optometrists in the industry. There are so many avenues ODs can explore, whether it be a local state organization or national event that bring like minded individuals together. Jobson hosts The Women’s Leadership Conference. Having a mentor can help with your career trajectory but having a sponsor can blast your career to the next level much faster!

What is the difference between a Mentor and a Sponsor?


It is integral to understand the difference between mentors and sponsors to identify and seek a sponsor
in the first place. The simplest way to distinguish the two is that while a mentor provides feedback and
guidance to you to create more opportunities for yourself, a sponsor is someone in a powerful position
who creates opportunities for you.

While a mentor helps you map out your career trajectory, providing constant feedback about where you
can improve, a sponsor directly advocates for you, helping you reach more visibility among your
organization’s leaders, advocating for you to have a seat at the table, providing a voice for you when your ideas different and helping you move up in your career trajectory. Sponsors give you opportunities that mentors can’t because of their authority.

The Value of having both a Mentor and Sponsor.

There is value in both mentors and sponsors. The environment you work in plays a key role in which you might need more. Where a sponsor might advocate for you for that board seat or job promotion, the mentor can help you with weakness or areas of improvement. The mentor can help with your personal development and have you gain the trust of the sponsor to actively promote you. Each provide different value at different times in your career.

Different Workplaces need different Programs. Employed vs Self Employed

Many young ODs are employed and have goals that they would like to achieve. Whether it be having their own practice, taking on an industry role or building their own personal brand, a mentor within the organization can help with that. Many large organizations that employ ODs have programs established to promote personal and career growth. When seeking a job in optometry one should ask themselves . Do they have a formal program? Do they offer regular education and training opportunities? Have other ODs that have gone through the program been promoted ?

As an OD that has their own practice whether private or sublease, it is a difference experience with a mentor or sponsor. The highs and lows of entrepreneurship can be overwhelming, having a network that you can reach out to get business advise can be instrumental in your business success. Having a sponsor can help you get that contract that you wanted, on certain insurance panels or even open doors for additional practice acquisitions. According to the AOA’s Survey of Optometric Practice. And many more women doctors owned practices in 2016 (39.1%) than in 2009 (20.5%) Sponsors can help escalate the discussion to sellers to want to choose you as the optimal buyer for their practice.


Why Women Need More Sponsorship?

An article by Harvard Business Review, A Lack of Sponsorship is Keeping Women From Advancing into
Leadership, explains the cause behind this deep disparity. While the grown awareness about women’s
empowerment has put them on the receiving end of great mentorship, they still seriously lack
a sponsor’s safety net compared to their male colleagues. Without Female Leadership in Optometry we are not able have diverse ideas to enhance our profession.

Sponsors do not only enhance one’s career satisfaction but often transfer power to other female ODs to continue to build and grow optometry.
Moreover, only having mentorship can be detrimental to one’s career in the long run as mentors only
provide feedback, not opportunities. This can lead to being stuck in a feedback loop and growing
complacent with it. The constant feedback can also translate into ‘correcting-everything-you-do,’ leading
to a lack of confidence in the receiver. We need a culture in optometry that applauds ODs questioning the norm, and thinking outside the box.


Final Thoughts
The industry has some great informative conferences to help with career and personal development.

If women are to make big moves in their career growth, both men and women in leading positions need
to sponsor more women. There is a clear gender gap in this area which explains the lack of women
leadership in pertinent roles As for my own experience, I have seen great achievements from other females in the industry that have been willing to help my business. 9 out of 10 partnerships have come from female lead organizations for my female owned business. That should be eye opening. Lets ask the hard questions and lift up the next generation of female ODs leaders to have a seat at the table!

Increasing Practice Value and Revenue with Technology

Increasing Practice Value and Revenue with Technology

By: Jeremy Bono, Sr. Technology Product Marketing Manager – ABB Optical Group

Patient satisfaction no longer just pertains to whether or not the patient was satisfied with their exam. It is much more of an all-encompassing measurement that pertains to the entire patient experience. From booking the appointment to how they were greeted at the front desk and from the variety of frame choices to how they perceive the overall value for the money and time spent, all these things and more are critical pieces to the achieving the highest ratings from patients. Like it or not, patients are consumers. For many practices it is hard to make that connection. But for those who do, it opens a whole new viewpoint from which to manage their practice. The most successful practice owners operating with this mentality are leveraging technology to exceed patient expectations and maintain high levels of patient retention. The pleasant bi-product of implementing these systems is improved in-office efficiencies and increased revenue.

For the past 6 months, ABB has been conducting various surveys to gain valuable insight into the ECP’s thought processes. Consistently, topics of revenue and efficiencies rank at the top of the most pressing operational issues. Yet, the interest level of activating the very technologies that can ease these concerns rank at the bottom of the list. Lack of time, awareness, uncertainty, risk and cost are all very plausible reasons for the disparity between these thoughts, but they should prohibit the practice from at least considering these technologies. There are numerous solutions to help protect your patient base while appealing to their buying preference and addressing some problematic office workflows, but there is no need to over complicate things.

Simply start by asking – what does your patient base want and need from your practice, so you are their eye care provider for years to come? Is it varied communication? Ease to schedule an appointment or reorder their contact lenses? Maybe they want the option for a virtual visit, or maybe it’s as simple as helping them maximize their insurance benefits.

Did you know that an estimated 20% of your patients have unused benefits? The problem is that if they are not on your schedule the likelihood of them maximizing those benefits, which can amount to tens of thousands of incremental practice revenue each and every month, is extremely low. ABB Verify, powered by Affinity Analytics solves this issue by automatically pulling in-network benefits for all scheduled appointments through intuitive integrations with leading practice management systems. It then sends patient emails and texts, reminding them of services due and of insurance benefits that may be available to cover those services. This proactive, targeted communication drives more patients back into the office for exams or products to help keep your schedule filled. Doesn’t that sound like a value-added patient service?!

Fact of the matter is that proper use of technology can provide your patients what they need to hold your practice in higher regard than any other competitive option. And ultimately, that’s what you want, right? Additionally, this same technology can help bridge any gaps between profitability, process efficiency and patient satisfaction.

If you’re interested in learning how you can exceed your financial goals and patient expectations by making the most of unused benefits and cut the time it takes to pull authorizations in half, please contact us today to schedule a demo on ABB Verify. Your patients will thank you.

ABB Analyze, powered by Glimpse

April 19, 2021

Every practice’s data tells a story. Not just of where they’ve been, but where they’re going. That data can serve as the North Star, guiding the strategic direction of the practice. The planning that follows most often begins with evaluating previous performance, setting a goal, determining the activities in which to execute to achieve that goal, implementing those activities and adjusting along the way based on the results – rinse, repeat.

All the intricacies that make up the plan can be complex and of course, ever-changing. But those complications shouldn’t apply to the collecting, storing and organization of that data. That’s where ABB Analyze, powered by Glimpse comes in.

At ABB Analyze, our sole purpose is to help practices succeed by making business analytics simple. Created by private business owners looking to maximize their performance, ABB Analyze understands first-hand, the challenges of successfully managing a business.

The system is designed to be intuitive, customizable and readily available. We show you opportunities, areas of improvement and how you compare to your colleagues. Most importantly, we save practices time so you can focus on what should be your number one priority, your patients.

To get the most out of your practice, you need to get the most out of your data. ABB Analyze will provide a clearer pathway toward increasing revenues and practice success.

To learn more watch this 2 minute video

Now Available! ABB Analyze Lite – FREE Access to 9 Key Practice Metrics – Get Started Here!

Jeremy Bono – Sr. Technology Product Marketing Manager, ABB Optical Group