Entries by Corporate Optometry

Clarity Unveiled: The Transformative Power of Transparency

In a recent survey within the corporate optometry sector revealed that 98% of Optometrists expressed dissatisfaction with the transparency level regarding decision-making in corporate optometry. Given the recent industry-wide changes in the corporate sector, numerous Optometrists are turning to the Corporate Optometry Facebook group for updates and the latest information about their respective companies. Optometrists […]

A Bright Opportunity for Growth

EXPERIENCE OPTILIGHT BY LUMENIS Sponsored Content Lumenis Vision is renowned for technological breakthroughs with a long list of industry gold standards.Introducing OptiLight, the first and only light therapy for dry eye management. Using the patentedOptimal Pulse Technology™, it offers a safe, targeted, and effective treatment supported by over fiftyclinical studies. Dry eye disease is a […]

Using the Business Model Canvas for Optometry Practices

The Business Model Canvas is a strategic tool used by businesses to visualize, design, and develop their business model. In 2005, a Swiss business theorist Alexander Osterwalder proposed a simple and straightforward technique for drafting a business plan. Called the ‘business model canvas,’ the concept was formalized in his book, Business Model Generation, published in […]