April 19, 2021 Every practice’s data tells a story. Not just of where they’ve been, but where they’re going. That data can serve as the North Star, guiding the strategic direction of the practice. The planning that follows most often begins with evaluating previous performance, setting a goal, determining the activities in which to execute […]
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Entries by Corporate Optometry
Call analytics has become an important component of marketing a practice. It allows you to understand consumer needs and wants in order to attract and retain clients. Train your staff to receive calls efficiently in order to convert more callers into new optometry patients. Here is how your business can benefit from call analytics: Collect […]
Optometry school may have equipped you with all the technical knowledge and expertise you need, but did you know that this alone does not a great optometrist make? Read on as we take a look at some of the things they should be teaching you in optometry school, but don’t. Listening to patients This may […]
Artificial intelligence is a branch of computer science that uses various techniques that aim to mirror human intelligence. One AI technique is machine learning, which relies on vast data sets to learn and predict results without human intervention. Artificial intelligence has slowly made its way to optometry as well. It is unlikely that it will […]
If you run an optometry practice, you have to worry about your patients’ eye health and, on top of that, manage resources, improve productivity, and ensure profitability. Key performance indicators (KPIs) are essential factors to consider when analyzing your practice. By monitoring KPIs, one can assess where their practice is lacking, what needs to be […]
Eye clinics may not always invoke positive feelings among patients. People rarely look forward to eye tests, especially people who are squeamish about someone getting close to their eyes. While this may seem like dramatization, it can be more prudent to do something actionable. By creating an inviting eye clinic reception, you can appease apprehensive […]
Optometry compensation plans need to be executed carefully since they are highly controlled expenses for an optometry clinic. You need to do is the right way to ensure that you don’t end up costing the clinic too much money. Here is how you can implement a proper action plan that will make the entire process […]
The optometry business experienced steady growth from 2015-2020 due to the rise in aging population and increased awareness of eye health. However, similar to several other industries, the COVID-19 pandemic has had a negative impact on the optometry industry. Many older ODs are looking for an exit strategy more now than ever. Some might sell […]
One of the smartest and most effective ways to grow and develop your optometry brand is to research your competition. Keeping tabs on what other market players are doing helps you identify their strengths and weaknesses. This, in turn, can help you create a unique value proposition that makes your own services stand out. Here […]
For many optometrists, both young and experienced, the term ‘corporate optometry’ has a rather negative connotation. It resonates with unpleasant work settings, long working hours, stunted career growth, and whatnot. This is mostly because of the misconceptions and stereotypes that surround the field of corporate optometry. Take a look at some of the most common […]
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