When a student graduates from optometry school they are eager to get out there and gain recognition for their work. Optometry is the kind of profile where even if you are employed under an already established brand, some people will only come to you if your name is recognized and your services are well known […]
Digital marketing strategies to help optometrists with there business. Never before has digital marketing been more important. Digital marketing is a very expansive term that holds various different concepts within. The advancement of technology has brought about several marketing opportunities for businesses and individuals, alike. However, with the profuse amount of concepts and options out […]
The habits of the wealthy optometrists Everybody wishes to have a career that they love that also has a lucrative salary. Everyone wishes to be the person who can afford whatever they want and whenever they want. That is what sets them apart from other people. However, the world will not just give you the […]
Define your ideal patient One of the first things you’ll need to do to optimize your Facebook page* is to determine who you want to attract to your practice. What are the demographics and psychographics of your ideal patients. You know, THOSE patients you’d love to have booked in every appointment slot: they show up […]
Entrepreneurs of several businesses are often merely focused on the entrance and growth strategy. They keep coming with plans for what their product would be, what their marketing would be like, and how will they keep growing the business further for a better return. However, it is not just enough to build a business that […]
We are collecting information about sublease Corporate ODs. This is long and detailed but please do your best to fill it out completely so we can compile and share the results. All responses are completely anonymous and will not be traced back to any individual. Thanks so much for your help and we look forward […]
Business strategy is one of the most commonly used words by many in the business world yet its meaning hasn’t been properly stated or understood. Business strategy is the concept of business which is concerned with the planning for the further success of the organization. Optometry businesses fail to distinguish growth as an objective, […]
If you’re looking for ways to promote better long term patient eye health and differentiate your practice, look into the OCT Wellness Exam: • Gain Valuable Information to Aid in Diagnosis of Ocular Disease • Create a New Revenue Stream to Offset the Cost of Your OCT • Differentiate Your Practice […]
We might all be yearning to have a dream home that has come right out of a scene of Keeping Up with the Kardashians. Your optometry career is not keeping up with “Larger practices” We always want those nice cars and successful practices. We all dream about been sprawled on our own private beach under […]
Optometry entrepreneurs often take inspiration from various sources to enhance their skills of being a leader. This can be from different areas such as psychology, geography, history, literature, language, etc. However, there is one major element that often tends to get overlooked as a valid source of inspiration: Parenthood. Having to bring a new human […]
