clinician holding instrument used to check eyesight

4 Ways to differentiate yourself in Optometry

Optometry school may have equipped you with all the technical knowledge and expertise you need, but did you know that this alone does not a great optometrist make?

Read on as we take a look at some of the things they should be teaching you in optometry school, but don’t.

Listening to patients

This may seem like an obvious one, but you’d be surprised to know that some medical professionals don’t truly listen to what patients are trying to tell them.

Each patient is different. Rushing through appointments isn’t going to do anyone any good. As an optometrist, you owe it to patients to give them your time and respect.

After all, hearing out a patient is integral to determining what is troubling them, and coming through with the correct diagnosis.

A good place to start the conversation would be finding out what the patient in question does for a living. This can help you gather basic insights into the kind of lifestyle they lead, and reach a more informed place before treating them.

Managing inventory

The importance of this simply can not be stressed enough, especially considering current pandemic times.

You can be almost certain that the equipment you need, or the medicine you require is either in short supply, or is not going to be delivered on time.

It would thus be prudent to be proactive and take out the time to figure out all that you might be needing to ensure the smooth running of your practice.

Dealing with numbers

No matter what your profession, it would serve you well to follow these words of wisdom to a tee.

It’s important to understand that at the end of the day, you’re running a business. While it’s understandable that as an optometrist, you may want to focus on treating patients while hiring someone else to deal with the monetary side of things, you must set aside a bit of time poring over orders, receipts, and invoices.

No one’s asking you to do a deep-dive, but it will only benefit you and your practice if you’re aware of some basics: service rates by the hour, supply pricing, and how to avail the benefits of loyalty programs offered by various companies.

Managing staff

People management is not as simple as it’s deemed to be. It is, in fact, one of the more challenging aspects to running a practice.

Any practice that is running like a well-oiled machine is sure to have an efficient, meticulous team working behind the scenes.

Maintain employee motivation by empowering them, trusting them, and granting them due recognition for their efforts.

A good way to go about this is by first trying to gauge how good they are at making decisions. To do this, you don’t necessarily have to entrust them with a task; you can start by having routine discussions at the clinic to see where everyone stands.

The tactics mentioned above will help add value to your practice, and even guarantee long-term success.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *