3 Important KPIs to Improve Your Optometry Practice

If you run an optometry practice, you have to worry about your patients’ eye health and, on top of that, manage resources, improve productivity, and ensure profitability. Key performance indicators (KPIs) are essential factors to consider when analyzing your practice.

By monitoring KPIs, one can assess where their practice is lacking, what needs to be improved, and what redundancies need to be addressed. This leads towards a more growth-oriented optometry practice and ensures a patient-centric model of operation.

Patient Wait Time

When it comes to sight, patients get very anxious, as it is the sense we most rely on. Longer waiting times can exacerbate a patient’s anxiety and make them frustrated, leading to an unsatisfactory visit to their practice. More importantly, it hinders patients from getting the care they need, especially those requiring emergency treatment.

Reducing patient wait times is perhaps the simplest way to improve patient experience. Additionally, it helps to improve another KPI, patient satisfaction, improving patient retention. An excellent strategy to reduce patient wait times would be to adopt a patient portal where an optometrist can gather information on their patients, in turn, reducing wait times before their appointment.

Patient Follow-up Rate

This performance metric deals with patient care after a prescribed treatment by the optometrist. These can include simple procedures like examining patients, prescribing glasses or medication, or complicated procedures like performing tests to diagnose rare eye diseases and post-surgical care.

An optometrist may have to perform multiple procedures if a prescribed treatment doesn’t work or if a disease progresses. By analyzing the cases with an increased follow-up rate, treatment becomes streamlined for similar cases, whereby the patient’s needs are met promptly.

From a business point of view, a patient is more likely to revisit if their needs are met proactively. Hence, using multiple communication channels such as emails, texts, and surveys may determine the best course of action for a patient’s ailments.

Missed Appointments

A patient can miss their appointment for many reasons such as financial troubles, transportation issues, or just plain old forgetfulness. However, they do not know the impact of their missed appointment. Other than a practice missing out on opportunity costs, resources can be diverted to taking care of patients in their stead.

The onus falls on an optometrist to check in with their patients before their appointments and confirm their availability. This can also be an excellent opportunity to gain valuable feedback from the patient to seek a reason for their missed appointment. It can point out deficiencies in your practice that may need improvement.

There are many more KPIs one can analyze in their optometry practice to make it grow even further, but the ones mentioned above are perhaps a good starting point that provides value to both patients and doctors.

How to Up Your Professional Ante in Trying Times

Since the pandemic hit last year, the world is still trying to adapt to some major changes.

Professionalism is the art of conducting yourself in a manner that lets others know they’re in good hands. It’s a guarantor to the people you’re dealing with that they can trust you and rely on you. An individual who embraces a code of ethics, values time, and stays true to their word is generally considered a thorough professional. The case is no different when it comes to your optometry practice.

The importance of professionalism

According to a survey conducted by The College of Optometrists, it has come to light that the clearest definition of professionalism embraces a number of factors.

Among them, building and maintaining relationships with patients, as well as staying on good terms with colleagues, takes precedence. Furthermore, looking to other professionals for guidance and mentorship, while making valuable contributions through research adds value to the profession as a whole.

Also talked about was the fact that routinely analyzing one’s practice, and suggesting and implementing ways to improve can do wonders for patients.

Here are some ways that are sure to make you stand out:

Look and dress the part

It’s true what they say about first impressions.

While every profession requires individuals to maintain their appearance, you need to be even more mindful of personal hygiene when dealing with patients.

Stick to your personal code of ethics

A solid set of ethics can take you very far. If you’re an honest person outside the workplace, chances are, you bring the same values to the clinic.

On an even more serious level, ethics include compliance with state and federal laws, which are ultimately meant to protect you, your family, and your patients.

Stay calm under pressure

Maintaining your calm when everything is falling apart is what will set you apart as a true professional. Everyone has days that are especially taxing, but it doesn’t help to lash out at colleagues or start whining.

Instead, take a deep breath, temporarily detach yourself from the situation, and try to look at it objectively. The next time a similar situation arises, you’ll know what to do.

Find a mentor

Even if you’re the best in the business, there will be days when you find yourself stumped.

Mentors can be sources of great support in such cases, and can include anyone from past professors to people you’ve met at training workshops.

Now that you’ve got these handy pointers under your belt, you’re ready to take your personal brand of professionalism up a notch or two, especially in these trying times.