Digital marketing strategies to help optometrists with there business. Never before has digital marketing been more important.
Digital marketing is a very expansive term that holds various different concepts within.
The advancement of technology has brought about several marketing opportunities for businesses and individuals, alike.
However, with the profuse amount of concepts and options out there it can be difficult for someone who has not been involved with marketing before to choose what platform they should promote themselves or their businesses on.
The case with optometrists is similar. Simply opening up a business and advertising it in the newspapers does not work anymore, they will have to heavily indulge in digital marketing to let their services and availability be known to potential clients and recruiters.
The one problem is that a lot of the concepts of digital marketing have been spread around haphazardly, failing to make sense to someone new to the field:
Search Engine Optimization
When looking for anything or anyone, the first thing we do is search google. Even when we look for a tutor, physician, therapist, etc. we will always go to either our friends and family or google. Search engine optimization is when your website and your name is the first response to come up when a keyword related to you or your field is typed and searched. For example, a keyword that you have written in your website is “optometrist in Manhattan” then the next time a potential patient types those words in the search bar, they will see your name and/or website/profile first.
You can learn how to optimize your own website or even pay an expert to do so.
Pay per click advertisements
This is a great way to reach your target audience. This also works through the keywords, which your potential consumers type in.The results usually appear on the top or sides of the google results or page that they are visiting. For example, the user types “glasses frames in Manhattan” or “best eye specialist in Manhattan” then the page they visit will have your profile in it as well, or they may see your profile on top of the search result. You only have to pay for the advertisements when a client clicks on the ad.
You can write intelligent and informative articles on your website about optometry which can attract patients to your website. You can write about different topics, especially those that consumers would normally search about. This will also help patients trust you more since they will you see as someone who knows what they are doing.
You can even post an article that has all the FAQs typical to the optometry and then answer those questions. Near the end of your blog add a link to your website which the consumers can follow to know more about you and contact you through. You can also share those blogs on social media to gain a wider range of readers and customers.
Social media marketing
You can really work well with building your own social media page on Facebook, Google+, Twitter, and Instagram. You can engage with your follower through videos, pictures, polls, fun facts about eyes, answering questions, and also ask your patients to write a review about you after they have visited.
Digital media marketing is very easy once you have found which platform and method suits you best, once you find that stick to it.