Building your Optometric Practice with Instagram

Discover how to use one of the most popular social media platforms to grow your practice in this podcast episode.

Instagram has gained more attention over the past couple of years and continues to add new features all the time to add value to their account holders and account followers.

According to a recent article on Hootsuite’s blog, there are 1 billion Instagram users, 59% of US users are between the ages of 18 and 29 (are any of your patients in that age range…?), 35% of online adults use Instagram, and 72% of users have bought a product they saw on Instagram.

It’s just the beginning.

With a wide variety of ways you can post your content, research your ideal patients so you can give them tremendous value, and optimize your account’s bio to convert more viewers into patients, you’ll want to learn how to maximize this very popular platform.

Do you want to have an optimized, engaging call to action (CTA) so patients know what to do next after visiting your Instagram page? I’ll even give you a trick to use more than one link (as is currently allowed) in the bio section of your profile to increase your offerings and value.

Do you know the best types of content to use for your feed vs. stories vs. IGTV? You’ll learn some great strategies and examples to make the right decisions at the right time.

You’ll also learn about the growing use of Instagram Stories and how they tend to be the first thing your potential patients are looking at when they open up their app. Do you know the best types of content to use for Stories?

There are also a ton of ways to research your potential patients and learn about them to make creating content much easier. You’ll even discover a way to tap into other health professionals’ ideal patients, to grow your patient base.

For a more detailed article, please click here – you’ll also get a bonus tool to help you define your ideal patients. This, in turn, helps you create the content to attract them. 

Dr. Sandi Eveleth
Digital Marketing Strategist at KISS your Web, LLC
(239) 691-2707  KISSyourWeb.com

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