Life Insurance and Disability Insurance for Optometrists

Corporate Optometry Nation interviews Samuel Waxman. We talk about life insurance policies and disability insurance for optometrists. What optometrists should look for and want they should do when picking out a plan. How it is so important to have life and disability insurance if you are self employed or employed.

Corporate Optometry Employment Model with Dr Laurie Lesser

Corporate Optometry Nation interviews Dr Laurie Lesser.  Dr. Lesser is an Area Doctor for South Florida Regional Eye Associates, affiliated with  America’s Best Contacts & Eyeglasses stores.  In this podcast we talk about the employment model of corporate optometry and how it might be the right fit for young ODs and females. Working in corporate optometry has many benefits. Listen in to the podcast to see if employment in corporate optometry is for you!

Creative Marketing with Dr Asma Alsalameh

Dr Asma Alsalmeh sits down with the Corporate Optometry nation podcast to discuss creative marketing techniques to grow your optometric practice in corporate optometry. Being a sublease OD has its advantages with the corporate optical having the ability to market at a high level. Many corporate opticals will only advertise materials and promotions but not the eye exam. As a business owner you need to acknowledge that marketing is an investment in your practice not an expense. Listen in to the newest podcast to learn how this OD took a new sublease and found opportunities to expand her business with creative marketing techniques at an affordable price!

Corporate Optometry with Dr Ken Kopolow

Corporate Optometry Nation Podcast interviews Dr Ken Kopolow. Dr Kopolow has many locations within Luxottica. He has Pearle Vision franchises and subleases at Lenscrafters in Nevada. We talk about how to manage multiple locations and how to achieve financial success in corporate optometry. There are many differences between franchising in corporate optometry and subleasing. Listen in to learn more!

Episode 5: Grow your Optometric Practice with Digital Marketing

Grow your Optometric Practice with Digital Marketing.

Corporate Optometry Nation talks to Dr Sandi Eveleth about digital marketing.

We discuss digital marketing strategies for your optometric practice that are free or low cost for any budgets.

We talk about Facebook, Instagram, email marketing, internal marketing, external marketing strategies.

Learn how to build your SEO ranking and ratings on the web.  Learn how to market your practice can market your company online and offline effectively and maximize your profits.

Mothers in Optometry: Interview with Dr. Carla Gasparini

Corporate Optometry Nation Podcast Mothers Day edition. Dr Maria Sampalis interviewed Dr Carla Gasparini, who has two Walmart locations in Austin Texas. Walmart has been a great partner for her. She discusses how she balances a family and being self employed. She gives great advice on how to grow a business and balance it all. Listen in to the very inspiring story how this female entrepreneur is doing it all.    She discusses how her corporate optometry office provides medical eye care . Being a mom and being self employed has been  a great career move for Dr Gasparini listen in to learn how you can do it as well.

Personal Branding for Optometrists

Corporate Optometry Nation Podcast host Dr Maria Sampalis interviews Diane Diaz about personal branding. Personal branding has never been more important in the optometric industry until today. Being able to differentiate yourself from others is vital.  Your personal brand is what you want your patients to say about you, whether it is word of mouth or on social media or google. Your personal brand  needs to be consistent whether in the office or social media. It needs to be a friction less experience where patients or potential customers have the same experience.  Your brand creates trust in the community and can really build your own business. Listen in to the podcast on how , build your personal brand, create a brand image for your business, and how creating an experience is more important than being the lowest priced eye exam or products in your area and how to create value.  Read more about branding at the following links

Brand Image

Emotional Branding

Branding by Association

Diane Diaz Website

Build Your Brand

Episode 2: 1099 vs. W-2: How Independent Contractors and Employees Differ

1099 vs W2:How Independent Contractor and Employees Differ.

Many Optometrists graduate from Optometry school and choose corporate optometry either as a W2 or 1099. Many ODs will do Fill in work as a 1099. Many  Independent Contractors will be paid more but it comes with a cost due to taxes.

Listen to the podcast  to find out tax tips, W2 vs 1099, quick books, being self employed in optometry and how to use technology to lower your tax bracket. Student loans are a big financial burden for optometrist. Read more about student loans and how to tackle them at Corporate OD. We talk about student loans and how to slash them and how to use them as a tax deduction.

Corporate Optometry has partnered with SoFi to offer our members and their families a $150 welcome bonus2 upon refinancing their student or Parent PLUS loans through SoFi.com/CorporateOptometry.

 

Listen to more podcasts at Defocus Media.

Episode 1: Introduction to Corporate Optometry Nation Podcast

 

Introduction to Corporate Optometry Nation podcast. Dr Maria Sampalis talks to Defocus Media about Corporate Optometry and Corporate Optometry Careers. How the Facebook group has grown and evolved over the years.  She discusses how  Corporate ODs can benefit from being a Facebook group member.  The new publication Corporate OD provides valuable insight on strategies in corporate optometry beyond clinical and practice management. Whether you are an established OD, new graduate in optometry or optometry student, this podcast will give you a flavor for what is to come in future podcasts. Don’t miss out the newest podcast in optometry!