Academics and Teaching Optometry in Ireland.

Corporate Optometry Nation partners with Primary Eye Eyes to talk about academics in Ireland. Featured guest is Dr Catriona Barrett.

What Failure Can Teach You that Success Can’t

Corporate Optometry Nation partners with the Primary Eye Guys on this podcast. They discuss how their failures have shaped them. Learn to embrace failure in your career in optometry. The best lessons are the ones you learn from putting in the work and being able to continue despite the failures.

How Optometrists in London Practice in Hospitals.

Corporate Optometry Nation teams up with the Primary Eye Guys to interview an Optometrist in London who practices in a hospital setting in London. Listen in to learn the scope in England.

Building your Optometric Practice with Instagram

Discover how to use one of the most popular social media platforms to grow your practice in this podcast episode.

Instagram has gained more attention over the past couple of years and continues to add new features all the time to add value to their account holders and account followers.

According to a recent article on Hootsuite’s blog, there are 1 billion Instagram users, 59% of US users are between the ages of 18 and 29 (are any of your patients in that age range…?), 35% of online adults use Instagram, and 72% of users have bought a product they saw on Instagram.

It’s just the beginning.

With a wide variety of ways you can post your content, research your ideal patients so you can give them tremendous value, and optimize your account’s bio to convert more viewers into patients, you’ll want to learn how to maximize this very popular platform.

Do you want to have an optimized, engaging call to action (CTA) so patients know what to do next after visiting your Instagram page? I’ll even give you a trick to use more than one link (as is currently allowed) in the bio section of your profile to increase your offerings and value.

Do you know the best types of content to use for your feed vs. stories vs. IGTV? You’ll learn some great strategies and examples to make the right decisions at the right time.

You’ll also learn about the growing use of Instagram Stories and how they tend to be the first thing your potential patients are looking at when they open up their app. Do you know the best types of content to use for Stories?

There are also a ton of ways to research your potential patients and learn about them to make creating content much easier. You’ll even discover a way to tap into other health professionals’ ideal patients, to grow your patient base.

For a more detailed article, please click here – you’ll also get a bonus tool to help you define your ideal patients. This, in turn, helps you create the content to attract them. 

Dr. Sandi Eveleth
Digital Marketing Strategist at KISS your Web, LLC
(239) 691-2707  KISSyourWeb.com

Reasons to Join the AOA with Curtis Ono

Corporate Optometry Nation interviews Curtis Ono. We talk about reasons why optometrists should join the AOA and what the AOA has done in the last year to advocate for our profession. We talk about telemedicine, insurance plans, corporate optometry and a lot of other things.

Nationwide Vision with Dr Richard Marrotte

Corporate Optometry Nation interviews Dr Marrotte from Nationwide Vision. Dr Marrotte is the Professional Director of Nationwide Vision in Florida. This corporate optical focuses on the medical model of optometry and requires all their optometrists to have a DEA license and practice full scope. Many offices have exam lane as well as a retinal camera and visual field so that patients can continue their care with Nationwide Vision. Nationwide Vision started in Arizona and has expanded to Florida, Nevada and South Dakota. Listen in to learn more and what job opportunities might be available.

 

Dr. Richard Marrotte received his his Doctor of Optometry degree in 1985 from the new England College of Optometry in Boston, Massachusetts.  He is a Board Certified Optometric Physician here in Florida and he has been licensed in both Massachusetts and California.

He was in Private Practice for over 26 years in the Boca Raton, Florida area and his Specialties include Keratoconus, LASER Vision Correction, Neuro-Optometry for Stroke and Brain Injury and All Types of Contact Lenses. He is a Certified LASER Vision Correction Consultant.

Life Insurance and Disability Insurance for Optometrists

Corporate Optometry Nation interviews Samuel Waxman. We talk about life insurance policies and disability insurance for optometrists. What optometrists should look for and want they should do when picking out a plan. How it is so important to have life and disability insurance if you are self employed or employed.

Corporate Optometry Employment Model with Dr Laurie Lesser

Corporate Optometry Nation interviews Dr Laurie Lesser.  Dr. Lesser is an Area Doctor for South Florida Regional Eye Associates, affiliated with  America’s Best Contacts & Eyeglasses stores.  In this podcast we talk about the employment model of corporate optometry and how it might be the right fit for young ODs and females. Working in corporate optometry has many benefits. Listen in to the podcast to see if employment in corporate optometry is for you!

Creative Marketing with Dr Asma Alsalameh

Dr Asma Alsalmeh sits down with the Corporate Optometry nation podcast to discuss creative marketing techniques to grow your optometric practice in corporate optometry. Being a sublease OD has its advantages with the corporate optical having the ability to market at a high level. Many corporate opticals will only advertise materials and promotions but not the eye exam. As a business owner you need to acknowledge that marketing is an investment in your practice not an expense. Listen in to the newest podcast to learn how this OD took a new sublease and found opportunities to expand her business with creative marketing techniques at an affordable price!

Corporate Optometry with Dr Ken Kopolow

Corporate Optometry Nation Podcast interviews Dr Ken Kopolow. Dr Kopolow has many locations within Luxottica. He has Pearle Vision franchises and subleases at Lenscrafters in Nevada. We talk about how to manage multiple locations and how to achieve financial success in corporate optometry. There are many differences between franchising in corporate optometry and subleasing. Listen in to learn more!