Building your Personal Brand through Digital Media

When a student graduates from optometry school they are eager to get out there and gain recognition for their work. Optometry is the kind of profile where even if you are employed under an already established brand, some people will only come to you if your name is recognized and your services are well known to be trusted upon.

Thanks to Google, the first thing potential patients do before visiting a doctor is look up their name and reviews online. This is because it allows them to trust you with their eyesight. You might have noticed yourself that whenever you have asked your family or friend to recommend medical personnel they will often tell you the name of the person and then say clinic or corporate optical they are associated with.

This is why you also need to take advantage of the internet, similar to the ways your employees do. You need to invest in a well-constructed and easy to use website. This is important because your website is a digital version of you! What you say about yourself is what you want to be preconceived as in the community.

A social media page that is brimming with information will help build the patients’ trust even before they have visited you. Use the page to add tidbits of information, facts, do you know, quizzes etc, related to optometry. This will show the person that you are friendly and have a good grasp of your craft.

Further is more information on how to enhance your personal brand

The headshot

Make sure to post up a good picture of yours on your website, social media page, and whatever forums you are involved. This makes the people know that you are real and professional. It would be advisable to use the same picture in the same place so that people can recognize you as soon as they see your picture. Hire a professional photographer who can take a good photo of you from a professional angle, make sure to look  approachable in the picture.

The right platform

You may have a personal profile on Facebook and Instagram,but it is better to keep it private compared to your professional profile. Choose one or two platforms where you post stuff only in regards to your practice and nothing personal.

Good Content

Write and post content that your patients will want to read. You will need to do some research here to find out what your patients want to hear about. You can also post up an FAQ session or maybe encourage your patients to ask you questions on a symptom. But make sure that when you do that, do not post the entire information, it should be just enough to answer the question but also at the same time should have your readers wanting to know more, this is where the office visits come in.

Social media has become one of the top tools that can be used to promote oneself at a relatively lower cost than any other promotional tool, it would be best to use it wisely to your advantage to build your personal brand.

Digital Marketing Strategies for Optometrists

Digital marketing strategies to help optometrists with there business. Never before has digital marketing been more important.

Digital marketing is a very expansive term that holds various different concepts within.

The advancement of technology has brought about several marketing opportunities for businesses and individuals, alike.

However, with the profuse amount of concepts and options out there it can be difficult for someone who has not been involved with marketing before to choose what platform they should promote themselves or their businesses on.

The case with optometrists is similar. Simply opening up a business and advertising it in the newspapers does not work anymore, they will have to heavily indulge in digital marketing to let their services and availability be known to potential clients and recruiters.

The one problem is that a lot of the concepts of digital marketing have been spread around haphazardly, failing to make sense to someone new to the field:

Search Engine Optimization

When looking for anything or anyone, the first thing we do is search google. Even when we look for a tutor, physician, therapist, etc. we will always go to either our friends and family or google. Search engine optimization is when your website and your name is the first response to come up when a keyword related to you or your field is typed and searched. For example, a keyword that you have written in your website is “optometrist in Manhattan” then the next time a potential patient types those words in the search bar, they will see your name and/or website/profile first.

You can learn how to optimize your own website or even pay an expert to do so.

Pay per click advertisements

This is a great way to reach your target audience. This also works through the keywords, which your potential consumers type in.The results usually appear on the top or sides of the google results or page that they are visiting. For example, the user types “glasses frames in Manhattan” or “best eye specialist in Manhattan” then the page they visit will have your profile in it as well, or they may see your profile on top of the search result. You only have to pay for the advertisements when a client clicks on the ad.

Content marketing

You can write intelligent and informative articles on your website about optometry which can attract patients to your website. You can write about different topics, especially those that consumers would normally search about. This will also help patients trust you more since they will you see as someone who knows what they are doing.

You can even post an article that has all the FAQs typical to the optometry and then answer those questions. Near the end of your blog add a link to your website which the consumers can follow to know more about you and contact you through. You can also share those blogs on social media to gain a wider range of readers and customers.

Social media marketing

You can really work well with building your own social media page on Facebook, Google+, Twitter, and Instagram. You can engage with your follower through videos, pictures, polls, fun facts about eyes, answering questions, and also ask your patients to write a review about you after they have visited.

Digital media marketing is very easy once you have found which platform and method suits you best, once you find that stick to it.

Learn more about Life Insurance

What is Life Insurance?

Life insurance is an important part of the financial planning portfolio and something every individual should have at some point of their life. Coverage can vary in values, options and legalities, but its purpose is always meant to provide for dependents in the event of death.

There are two types of Life Insurance policies: Term Life and Permanent Life. Within permanent life, there is Whole Life and Universal Life.

A Term Life Insurance policy is the period of time during which the coverage is guaranteed to remain in place. Terms can range from one year to thirty years and many numbers in-between. The years of the term specifies that the premium (cost) will remain level for the term specified and as long as the premiums are paid, the coverage will pay out the death benefit.

Whole Life Insurance is a type of permanent coverage that provides coverage for the entire lifetime of a life insured, with a premium that remains level over the course of the contract. Whole Life builds up a cash value over time, and the policyholder can use that value towards future premiums or as a means of accessing cash later down the road.

Universal Life Insurance is also a type of permanent coverage. It allows the policy to act as an investment and a way to tax shelter money as one can invest more than the basic premium into this policy and have their investment grow in a tax-sheltered vehicle.

This is a very basic description to help one begin to understand life insurance and its importance. For more information, please contact

Samuel Waxman, CFP, CLU, CHS 416.817.8897 samuelwaxman@millennialfg.com 201-515 Consumers Road, Toronto, Ontario, M2J 4Z2 millennialfinancialgroup.com