Digital Marketing Strategies for Optometrists

Digital marketing strategies to help optometrists with there business. Never before has digital marketing been more important.

Digital marketing is a very expansive term that holds various different concepts within.

The advancement of technology has brought about several marketing opportunities for businesses and individuals, alike.

However, with the profuse amount of concepts and options out there it can be difficult for someone who has not been involved with marketing before to choose what platform they should promote themselves or their businesses on.

The case with optometrists is similar. Simply opening up a business and advertising it in the newspapers does not work anymore, they will have to heavily indulge in digital marketing to let their services and availability be known to potential clients and recruiters.

The one problem is that a lot of the concepts of digital marketing have been spread around haphazardly, failing to make sense to someone new to the field:

Search Engine Optimization

When looking for anything or anyone, the first thing we do is search google. Even when we look for a tutor, physician, therapist, etc. we will always go to either our friends and family or google. Search engine optimization is when your website and your name is the first response to come up when a keyword related to you or your field is typed and searched. For example, a keyword that you have written in your website is “optometrist in Manhattan” then the next time a potential patient types those words in the search bar, they will see your name and/or website/profile first.

You can learn how to optimize your own website or even pay an expert to do so.

Pay per click advertisements

This is a great way to reach your target audience. This also works through the keywords, which your potential consumers type in.The results usually appear on the top or sides of the google results or page that they are visiting. For example, the user types “glasses frames in Manhattan” or “best eye specialist in Manhattan” then the page they visit will have your profile in it as well, or they may see your profile on top of the search result. You only have to pay for the advertisements when a client clicks on the ad.

Content marketing

You can write intelligent and informative articles on your website about optometry which can attract patients to your website. You can write about different topics, especially those that consumers would normally search about. This will also help patients trust you more since they will you see as someone who knows what they are doing.

You can even post an article that has all the FAQs typical to the optometry and then answer those questions. Near the end of your blog add a link to your website which the consumers can follow to know more about you and contact you through. You can also share those blogs on social media to gain a wider range of readers and customers.

Social media marketing

You can really work well with building your own social media page on Facebook, Google+, Twitter, and Instagram. You can engage with your follower through videos, pictures, polls, fun facts about eyes, answering questions, and also ask your patients to write a review about you after they have visited.

Digital media marketing is very easy once you have found which platform and method suits you best, once you find that stick to it.

Learn more about Life Insurance

What is Life Insurance?

Life insurance is an important part of the financial planning portfolio and something every individual should have at some point of their life. Coverage can vary in values, options and legalities, but its purpose is always meant to provide for dependents in the event of death.

There are two types of Life Insurance policies: Term Life and Permanent Life. Within permanent life, there is Whole Life and Universal Life.

A Term Life Insurance policy is the period of time during which the coverage is guaranteed to remain in place. Terms can range from one year to thirty years and many numbers in-between. The years of the term specifies that the premium (cost) will remain level for the term specified and as long as the premiums are paid, the coverage will pay out the death benefit.

Whole Life Insurance is a type of permanent coverage that provides coverage for the entire lifetime of a life insured, with a premium that remains level over the course of the contract. Whole Life builds up a cash value over time, and the policyholder can use that value towards future premiums or as a means of accessing cash later down the road.

Universal Life Insurance is also a type of permanent coverage. It allows the policy to act as an investment and a way to tax shelter money as one can invest more than the basic premium into this policy and have their investment grow in a tax-sheltered vehicle.

This is a very basic description to help one begin to understand life insurance and its importance. For more information, please contact

Samuel Waxman, CFP, CLU, CHS 416.817.8897 samuelwaxman@millennialfg.com 201-515 Consumers Road, Toronto, Ontario, M2J 4Z2 millennialfinancialgroup.com

Habits of Wealthy Optometrists

The habits of the wealthy optometrists

Everybody wishes to have a career that they love that also has a lucrative salary. Everyone wishes to be the person who can afford whatever they want and whenever they want. That is what sets them apart from other people. However, the world will not just give you the money that easy. You will have to take certain calculated steps that will help you get success and wealth. It all starts off with the habit. Sure talent, hard work, and patience is one thing, but habit is something that is subconscious and it could be leading you to success or failure without you even knowing. It is the habit that you will have to look at first.

So what are the habits of the rich and successful?

1. Find your purpose

A lot of the people are working hours at their job yet they fail to earn more than they deserve. That is because they are unable and unwilling to work long hours. This is usually because they are doing something that does not satisfy them. When you do something that satisfies you, it makes you much more willing to spend long hours on it. You become better at your job and thus develop into an invaluable asset to the company.

2. Budget well

The key to being wealthy is saving. The more you save the more you are left with, this means that giving into the materialism should be made to a minimum. For example, spend no more 15% of your monthly income on food, stay away from credit card debt, have a retirement plan, and keep a small percentage aside for loans. If you have the opportunity to do fill in work, seize it and use the additional income to pay down your student loans.

3. Network and build connections

Volunteering in an elite nonprofit organization is one of the best ways to network. In good nonprofit organizations, you will be able to meet with successful business people and leaders who might help you get jobs in well-established companies very easily and quickly. This is an activity that many of the people overlook but working 5 hours a day in a shelter will have its own perks that are yet be discovered. Your optometric services will provide value to the community as well. Networking could lead to consulting work in the future or other benefits for your individual practice or career.

4. Don’t just keep your job description

One of the major mistakes an  OD who struggles to become wealthy makes is that they just go according to their job description. If you wish to achieve your goals of being a successful optometrist then you will have to take on more responsibilities than your job description tells you to. Optometrists can take on seminars, online teaching, writing articles, etc for the optometry business. This lets them become an important and well-known part of the business. It is ok if you have to check in a patient or take a seg height every once in a while if time permits.

Changing your habits will allow you to achieve more than you could possibly have imagined, along with becoming one of the wealthiest optometrists in town. You might also realize that some bad habits may have been holding you back from reaching your full potential as an OD.