Corporate Optometry in India

Optometry is a health care profession concerned with health of the eyes and the visual system. It focuses on diagnosing eye disease as well as detecting any defects and abnormalities concerning the eyes and our sight. The field of optometry earlier dealt with correcting refractive defects – often thought of, but not limited to, short and long-sightedness by the majority – by the use of spectacles. Practitioners who made spectacles were called dispensing opticians or prescribing opticians. But modern day optometry now includes intensive medical training for the management and diagnosis of ocular diseases such as cataracts and age-related macular degeneration, along with a study of optical aids and optical instruments.
Retail optometry is a field that has seen immense growth in India in recent times. The optical retail industry is going through tremendous technological developments, and to keep pace with such innovative development demands huge investment. This is one significant reason that large business brands like Vision, Titan, Reliance and Express have ventured into the field of retail optometry, offering job opportunities for trained optometrists.

There are several institutes in India offering certificate courses in Ophthalmic Dispensing leading to ‘Certified Dispensing Optician’. Such courses have been designed according to international standards of Western countries with the objective of refining the theoretical knowledge of opticians and training them with comprehensive concepts of ophthalmic optics and dispensing. These courses focus on upgrading the skills of opticians so that they can deliver better and accurate services to clients. These courses can also be accessed through distance education like the one-year ‘Post-Graduate Program in Optical Management’.

Lenskart was founded in 2010, with its headquarters at New Delhi. Mr. Peyush Bansal, the founder and CEO of Lenskart, began as an online optical retailer selling contact lens, eyewear frames, spectacles and sunglasses. Later, the company switched to outlets in stores, malls, hospitals, and now finally provides services in your homes. At present Lenskart has an impressive portal having 275 employees selling over 5,000 spectacles per day, with a revenue of $12 million. Titan Eye Plus is another big player in India in the optical world with around 400 outlets all over the country. Their competitors are Lens Bazaar, Deals4opticals, Yebhi and Healthkart.

The latest innovation in retail optometry is that users can book an eye check-up on an app, much like the modern version of booking a cab. Lenskart began home eye check-ups which was a new initiative appreciated by customers with more than 50% people finally coming back to Lenskart for purchasing eye wear.
To conclude, the optical retail industry is one of the fastest growing retail businesses in India with wide prospects for trained optometrists in the years to come. In fact, the Indian eyewear market is around $3 billion dollars with a growth rate of 15% annually.

By: Ruchi Bhargava


Business metrics in Corporate Optometry

There are a lot of questions on business metrics in corporate optometry. What is a good net percentage compared to gross revenue and how many patients should you be seeing a day. How many days a week should you be working? It really depends on the brand that you are working with. Some ODs will work 3 days a week and see 30 patients a week others will work 5 days and see the same number of patient. It is negotiable. For the number of days you work you should be seeing 8-12 a day, if you are seeing less you should not be there more than 3 days a week and your rent should reflect that volume and number of managed care exams.

Net profit can range from 50%-80% of gross revenue.  Some fixed expenses that can change the net for each corporate optometry setting are  rent,EHR, accounting, payroll, business phone, office supplies, lease on equipment and optometry malpractice and licensing.

Your goal is to at least gross 1k per day of work that is 10-12 patients a day. It can vary on based on patient demographics and managed care plans.  Medical service fees are typically higher than routine eye exam. Check your explanation of benefits (EOBs) to determine your fees for those procedures.

Evaluate your  average Transaction Per Patient
Average transaction = Total visit fees collected/number of patients

It can be broken down even further to determine chair cost or revenue per hour. Being able to see more patients per hour efficiently can mean more income per hour and being able to do administrative duties during non peak times or moonlighting to increase income.
You should understand medical and non-medical visits. Medical exams typically are a shorter visit that can be done by a technician then evaluated by you.The average transaction for a medical exam can range from $100 to $200  The average transaction for a routine eye exam can range from $55 to $75.

Understanding these metrics in corporate optometry will help you be successful in the business. Read more at

How to use Snapchat to Attract Patients to your Practice

By Dr Sandi Eveleth

The following are a mix of ideas on how to use Snapchat to attract more ideal patients to your optometry practice .

Let’s take a quick look at how to define your “ideal patient” to start attracting more of them.
Here’s a quick exercise to help. Ask yourself this question:
If you could have ten to twenty new patients this week that were a clone of your
favorite patient, who would that be?
You know the patient I’m talking about – the one that pays on time, refers his or her
family members, is an evangelist for your specialty services, and never complains
about anything!

Before we get started on ideas and examples, I want to stress the
importance that your practice must also be setup to attract the same ideal patients. In
other words, is the tone, look, staff, and overall feel of the practice congruent with the ideal
patients who use Snapchat? Are you attracting millennials?
Finally, before setting up a Snapchat account for your practice and implementing the ideas
listed below, make sure you have a staff member who is preferably the same age as your
ideal patient or understands them well, knows how to use Snapchat, and is designated as
the sole person to take the snaps (with your approval, of course) initially. Eventually, you
may want to have a different staff member take snaps each day, so the personality of your
practice becomes obvious. Don’t be afraid to let your personality shine!

If you’d like more information on how to grow your practice, please visit Sandi’s website at

And the full article at