We live in a world that is highly digitalized. Whether it’s buying daily groceries, a new car, or even buying or selling real estate; everything is being done online. And we aren’t exaggerating when we say people are finding the diagnosis and even the treatment to with “Doctor Google”
The search for medical services and healthcare has become easier than ever thanks to the internet. The use of digital media will continue to grow. How your personal brand is represented on the web is critical for your future success as a Corporate OD. Whether you are a corporate OD in some market giant like Walmart, Costco, or Luxottica or someone practicing in a comparatively smaller optical , personal branding has become an important element more than ever if you want to ensure that you continue advancing in your career path. You want to be know as ” Dr Smith” not the Doctor inside Walmart.
In the field of corporate optometry, needless to say, patients are not just customers, but the sole decision-makers as well. Based on the information they do or do not find about a service, they decide whether to chose you or another provider. Your “reputation” on the web will guide those decision-makers to seek care from you. Your reputation online is the new word of mouth referral. Carefully monitoring what you want others to say and think of you online will continue to elevate your personal brand. A strong personal brand will help you get a promotion, next career move and leadership positions. If you want to outshine in your field and stand out both online and offline, you must follow these essential tips for personal branding.
Take the lead
The work you do is valuable not just to you, but also to your existing as well as any other potential patients in the future. Highlight some of your most important achievements and philosophies in a decent yet noticeable way.
Employed Corporate ODs can display their diplomas and other accomplishments at your corporate optical. Share them on your own profile online or company social media accounts. Be confident about your skills and the way you practice, people are more likely to trust you for their care.
You should also feel free to share other things that you cherish most in your life. Be it your hobbies, personal interests, awards, charity work, research project or even memorable events with your friends and family. You can gain people’s trust by ensuring they feel familiar with you and can link to you on a closer, friendlier level.
Rise from the competition
With the rise of technology, there exist more and more online platforms where you can make your presence known. Corporate ODs can have their own social media pages that is affiliated with the corporate optical . Providing quality content about eye care will improve your standing and thereby, your viewers as well. Moreover, you will also develop you as an eye care expert in the community. It will strengthen your patient base but will also create networking opportunities with other Doctors that can lead to future careers advancements.
With a diverse outreach in corporate optometry and additional help from your colleagues, you can create opportunities for yourself. Partnering with the eye care director or regional manager will help create opportunities for yourself. Being on advisory boards for corporate opticals will help open doors for yourself if you would like to have a leadership position. Their recommendations can help build credibility to your name and make your personal brand a brand which people will be proud to endorse.
With proper personal branding, you are sure to be clearly visible to your patients and future career advancements.