Building your Personal Brand through Digital Media

When a student graduates from optometry school they are eager to get out there and gain recognition for their work. Optometry is the kind of profile where even if you are employed under an already established brand, some people will only come to you if your name is recognized and your services are well known to be trusted upon.

Thanks to Google, the first thing potential patients do before visiting a doctor is look up their name and reviews online. This is because it allows them to trust you with their eyesight. You might have noticed yourself that whenever you have asked your family or friend to recommend medical personnel they will often tell you the name of the person and then say clinic or corporate optical they are associated with.

This is why you also need to take advantage of the internet, similar to the ways your employees do. You need to invest in a well-constructed and easy to use website. This is important because your website is a digital version of you! What you say about yourself is what you want to be preconceived as in the community.

A social media page that is brimming with information will help build the patients’ trust even before they have visited you. Use the page to add tidbits of information, facts, do you know, quizzes etc, related to optometry. This will show the person that you are friendly and have a good grasp of your craft.

Further is more information on how to enhance your personal brand

The headshot

Make sure to post up a good picture of yours on your website, social media page, and whatever forums you are involved. This makes the people know that you are real and professional. It would be advisable to use the same picture in the same place so that people can recognize you as soon as they see your picture. Hire a professional photographer who can take a good photo of you from a professional angle, make sure to look  approachable in the picture.

The right platform

You may have a personal profile on Facebook and Instagram,but it is better to keep it private compared to your professional profile. Choose one or two platforms where you post stuff only in regards to your practice and nothing personal.

Good Content

Write and post content that your patients will want to read. You will need to do some research here to find out what your patients want to hear about. You can also post up an FAQ session or maybe encourage your patients to ask you questions on a symptom. But make sure that when you do that, do not post the entire information, it should be just enough to answer the question but also at the same time should have your readers wanting to know more, this is where the office visits come in.

Social media has become one of the top tools that can be used to promote oneself at a relatively lower cost than any other promotional tool, it would be best to use it wisely to your advantage to build your personal brand.

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