Entries by maria sampalis

Routine vs Medical

Whether you have been practicing optometry for quite some time now or are about to enter the field soon, you would know how important it is to satisfy patients in terms of eye care and the overall service you provide. And a major difficulty faced by ODs and optometrists worldwide is when their patients can’t […]

Personal Branding For Corporate ODs

We live in a world that is highly digitalized. Whether it’s buying daily groceries, a new car, or even buying or selling real estate; everything is being done online. And we aren’t exaggerating when we say people are finding the diagnosis and even the treatment to with “Doctor Google” The search for medical services and […]

The Psychology of Business in Corporate Optometry

You would already know that this industry is dominated by only a couple of large organizations so we’ll avoid dropping names here. Many industry professionals will go from one company to another and utilize the same strategies and business tactics. Understanding the differences between strategy and tactics will help guide you through your career in […]

How to Reduce Eyewear Remakes

Whichever angle you look at it from, eyewear remakes are always costly. They take additional time and resources because the order is placed again, which means that both, the clinic staff and lab technicians need to work all over for the second time. Not only does this mean unsatisfied customers, which can ruin your reputation […]