Entries by maria sampalis

Learn more about Life Insurance

What is Life Insurance? Life insurance is an important part of the financial planning portfolio and something every individual should have at some point of their life. Coverage can vary in values, options and legalities, but its purpose is always meant to provide for dependents in the event of death. There are two types of […]

Corporate ODs should evaluate the optical side of the business in corporate optometry.

There are so many different factors to consider  in the business aspects of  corporate optometry. Many ODs will focus on their own business and ignore the optical.  Their success is your own success in corporate optometry. Evaluating the corporate optical should be part of the Corporate ODs business plan. Here are some questions to ask : […]

A Guide to Merchant Services: What You Need to Know

5 FREQUENTLY ASKED QUESTIONS ABOUT MERCHANT ACCOUNTS in Corporate Optometry. Corporate Optometrists need to get a merchant service that is right for their business. Read more. 1) Are merchant services right for my business? Merchant services can really help your business grow and control costs. Engaging a payment processor that uses their own products and […]

Brand Identity in Corporate Optometry

Creating a brand within a corporate optometry setting has never been more important than today, yet a lot of ODs ignore the power of creating a brand identity for their own practice. Your practice brand is what patients identify you as. Developing a brand successfully will be able to differentiate yourself from other optometrists and […]