Creating a brand within a corporate optometry setting has never been more important than today, yet a lot of ODs ignore the power of creating a brand identity for their own practice. Your practice brand is what patients identify you as. Developing a brand successfully will be able to differentiate yourself from other optometrists and the corporate setting.
Being affiliated with a corporate setting inside a Sears Optical or JcPenny Optical has the power of brand recognition for attracting patients, yet once there you don’t want patients to remember you as the eye doctor inside Sears Optical. You want patients to remember your name and create loyalty where they come to the office to see you, not just for the optical sale or because you take their insurance. Brand identity is important, if you choose to move your practice to a different location.
Check out more at http://corporateoptometry.com/product/brand-image/